In today’s competitive retail landscape, customer experience is king. Shoppers expect a seamless, personalised journey that makes finding the perfect product a breeze. However, traditional search methods, with their endless filters and generic recommendations, often leave them frustrated and abandoning their carts.

Aisha is a generative-AI powered conversational shopping assistant, adapted to a client’s product catalogue as well as trusted information from across the web. It can answer customer questions around specific products, provide comparisons, act as a source of inspiration and make personalised recommendations.

Aisha has been designed as a conversational commerce accelerator, which means the foundational infrastructure comes with security, guardrails and feedback mechanisms from the get-go. This allows us to spin up a solution, start testing with users and get to market validation as quickly as possible.

Aisha leverages AWS services including Amazon Bedrock, Amazon Athena and Amazon DynamoDB.