Sold by: Braze
Make smarter 1:1 decisions so you can achieve your most important goals, at scale.
Overview
BrazeAI Decisioning Studio makes 1:1 decisions that optimize any business KPI. AI decisioning agents can personalize every aspect of customer communication - channel, message, creative, offer, incentive, time, day, frequency, and more - using all available first-party data. The agents autonomously experiment and continuously learn from every customer touchpoint.
Use all your data - Harness every piece of your rich first-party, including custom and industry-specific signals. Our Forward Deployed Engineers make your data AI-ready with custom engineering and hands-on support.
Personalize everything - Make 1:1 decisions across multiple dimensions simultaneously: channel, message, creative, offer, incentive, time, day, frequency, and more. AI decisioning agents autonomously experiment and adapt to changes in marketers and customer behavior.
Optimize any business metric - Drive dollars, not clicks. AI decisioning agents optimize your most critical business KPIs, e.g. CLV, incremental revenue, profit, renewals, referrals, or winback. Track uplift against business-as-usual or a randomized control to prove measurable ROI.
Highlights
- Decisions, explained - Trace AI decisions for every customer, and the reasons behind them. Transparent reporting connects customer actions to bottom-line impact, uncovers new insights, and gives full flexibility with custom goals and guardrails.
- Integrate with any stack - BrazeAI Decisioning Studio works natively in the Braze Customer Engagement Platform, or works with any marketing automation platform, integrating into any martech stack as a decisioning layer.
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
BrazeAI Decisioning Studio | Make smarter 1:1 decisions so you can achieve your most important goals, at scale. | $300,000.00 |
Dimensions summary
This listing has one pricing dimension, billed in Units under a contract. You buy a quantity of Units that covers your use of AI decisioning agents. These agents work across your first-party data to optimize a chosen business goal for each customer. Because there is a single dimension, pricing scales with the number of Units you commit to, rather than across separate tiers or sizes. You select the Unit quantity that fits your expected decisioning volume.
Top-of-mind questions for buyers
A Unit measures your committed decisioning volume. Decisioning agents run continuous experiments across dimensions like offer, channel, timing, and frequency for each customer. You buy a Unit quantity that covers this activity. The marketplace listing does not break down exact per-decision counting, so confirm the mapping with the vendor.
You commit to a set Unit quantity under contract. If your expected decisioning volume rises, you would need to adjust the committed Units rather than have charges scale automatically. The single-dimension structure means cost tracks the quantity you commit to, not a per-tier jump. Confirm expansion terms with the vendor.
The decisioning layer plugs in between your data systems and a customer engagement platform to carry out its actions. It works with several supported platforms. Any engagement platform is a separate requirement, not part of the Units you buy here. Check platform compatibility with the vendor before purchase.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
BrazeAI Decisioning Studio license comes with AI Services team to help you build agents that apply AI for 1:1 decision-making to improve your key business metrics. To contact support via email:support@braze.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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