Sold by: Braze
Make smarter 1:1 decisions so you can achieve your most important goals, at scale.
4.6
Overview
Every customer deserves the right decision made in their moment, not on a schedule that happens to be convenient for the marketing calendar. Decisioning Studio Pro is built for that moment. You design a decisioning agent, set what "best" means for your business, and it chooses the right action or offer for each customer in real time, learning from every outcome to improve the next one. For a team that wants every campaign to get smarter so you can treat every customer like the individual they are.
Highlights
- Use all your data - Harness every piece of your rich first-party, including custom and industry-specific signals. Our Forward Deployed Engineers make your data AI-ready with custom engineering and hands-on support.
- Personalize everything - Make 1:1 decisions across multiple dimensions simultaneously: channel, message, creative, offer, incentive, time, day, frequency, and more. AI decisioning agents autonomously experiment and adapt to changes in marketers and customer behavior.
- Optimize any business metric - Drive dollars, not clicks. AI decisioning agents optimize your most critical business KPIs, e.g. CLV, incremental revenue, profit, renewals, referrals, or winback. Track uplift against business-as-usual or a randomized control to prove measurable ROI.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
BrazeAI Decisioning Studio | Make smarter 1:1 decisions so you can achieve your most important goals, at scale. | $300,000.00 |
Dimensions summary
This listing has one pricing dimension, billed in Units under a contract. You buy a quantity of Units that covers your use of AI decisioning agents. These agents work across your first-party data to optimize a chosen business goal for each customer. Because there is a single dimension, pricing scales with the number of Units you commit to, rather than across separate tiers or sizes. You select the Unit quantity that fits your expected decisioning volume.
Top-of-mind questions for buyers
A Unit measures your committed decisioning volume. Decisioning agents run continuous experiments across dimensions like offer, channel, timing, and frequency for each customer. You buy a Unit quantity that covers this activity. The marketplace listing does not break down exact per-decision counting, so confirm the mapping with the vendor.
You commit to a set Unit quantity under contract. If your expected decisioning volume rises, you would need to adjust the committed Units rather than have charges scale automatically. The single-dimension structure means cost tracks the quantity you commit to, not a per-tier jump. Confirm expansion terms with the vendor.
The decisioning layer plugs in between your data systems and a customer engagement platform to carry out its actions. It works with several supported platforms. Any engagement platform is a separate requirement, not part of the Units you buy here. Check platform compatibility with the vendor before purchase.
www.braze.com
Helpful?
Vendor refund policy
We do not support refunds.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
BrazeAI Decisioning Studio license comes with AI Services team to help you build agents that apply AI for 1:1 decision-making to improve your key business metrics.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
By Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
By Acquia
Acquia offers the only Open Digital Experience Platform (DXP), with Drupal as its foundation. Flexible and fast, Acquia helps users compose and optimize digital experiences for any digital channel. Acquia is consistently recognized as a Leader in Gartner's Magic Quadrant for DXP.
Accelerate your product ideation and design process with an immersive, intentional, and results-driven experience over 3 days. Leveraging Artisan’s design experts, start with a vague idea, obtain real feedback, and produce something extremely tangible after the workshop in a matter of weeks.
Customer reviews
Roger A.
Seamless Integration, Boosts Decision Efficiency
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
I love how Braze AI Decisioning Studio™ seamlessly integrates, making my life easier. It makes things quicker and more efficient, reducing the demand on tech resources. It empowers me to make decisions faster, which means I don't have to lean as much on others for support, making everyone happier.
What do you dislike about the product?
nothing.
What problems is the product solving and how is that benefiting you?
I use Braze AI Decisioning Studio™ to make decisions faster and more efficiently without relying heavily on tech support. It integrates seamlessly, saving resources and making me happier.
Food & Beverages
Expert Team Service and Innovationgreat partners , with Room to Grow Strategically
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
Expertise and team service. Innovative spirit
What do you dislike about the product?
Nothing especific. Room for improvement in partnering strategically
What problems is the product solving and how is that benefiting you?
Acceleration of business transactions. Better more personalized experiences at sacel
Anonymous
Great Personalization, Room for Improvement
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
I like that Braze AI Decisioning Studio allows me to personalize interactions on a one-to-one level, moving beyond the impersonal many-to-one approaches we used in the past. It helps me understand which agents have the most impact, as well as identify relevant features for each customer, enabling me to measure uplift against my business as usual program. Additionally, I appreciate being able to understand the specific times of day, days of the week, frequency, channels, and content types that impact our customers on an individual level, something we couldn't do with our previous customer data solution.
What do you dislike about the product?
There are a few areas where Braze AI Decisioning Studio could improve for us. One thing that's been a bit tricky is that while we can see the uplift, it's challenging to understand the incremental nature of that uplift without additional analysis. We also find ourselves spending a lot of time managing the model, and if we want to make changes like reducing our frequency, we end up having to do a champion-challenger setup to reintroduce changes. It feels unexpectedly complex; I thought it would be easier to manage such changes.
What problems is the product solving and how is that benefiting you?
Braze AI Decisioning Studio™ allows me to personalize interactions at a one-to-one level, deeply understanding customer impact by time, channel, and content, which was impossible with our prior system.
Financial Services
Unlocks Deeper Personalisation and Niche Discovery Beyond A/B Testing
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
The level of personalisation we are now able to get to, discover niches that typical A/B testing couldn't get us to.
What do you dislike about the product?
The fact the action bank is created within an Excel document, it's clunky and prone to error. I wish it was something built in platform with more user friendly features designed specifically for the platform.
What problems is the product solving and how is that benefiting you?
It's solving our ability to test at scale, we now have much richer and actionable learnings that we couldn't get to before. We are seeing large uplifts on our campaign as well as a deeper understanding of what is actually driving customer insights.
Financial Services
Enables a Personalized 1:1 Customer Experience
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
1:1 personalized experience for our customers
What do you dislike about the product?
We can't use the segment functionality when filtering within nested objects
What problems is the product solving and how is that benefiting you?
Build better customer experience