SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences.
With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
Details
Features and programs
Financing for AWS Marketplace purchases
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Pricing
Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for any usage exceeds the entitle amount or not covered in the contract. These charges will be applied on top of the contract price. If you choose not to renew or replace your contract before it ends, access to your entitlements will expire.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
CI360 POC | 120 Days Access | $0.00 |
Vendor refund policy
No Refund
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
support.sas.com or 800-727-0025 SAS Technical Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
SANJAY M I.
Best open analytics and data management tool ever
Reviewed on Nov 17, 2024
Review provided by G2
What do you like best about the product?
The customer view is best ibn this they provide 360 degree view of customersi, it helps to analyze the customer data.It is easy to use because it style is good , and it can be easily implemented . customer support is also good for this, i use it frequently
What do you dislike about the product?
The SAS customer intelligence 360 is little bit expensive
What problems is the product solving and how is that benefiting you?
I use to for managing my customer in my product
Leave a comment0 comments
Iffat K.
Review for SAS Customer Intelligence 360
Reviewed on Oct 18, 2024
Review provided by G2
What do you like best about the product?
Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and assignments.
What do you dislike about the product?
Bit complex to set up
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow
What problems is the product solving and how is that benefiting you?
Helping to understand customer behaviour
Analyzing data, emails, helping to see how customers deal with our brand.
Analyzing data, emails, helping to see how customers deal with our brand.
Shweta G.
SAS Customer Intelligence 360
Reviewed on Sep 12, 2024
Review provided by G2
What do you like best about the product?
You can maintain customer data here and track it easly, and you can have real time decision
What do you dislike about the product?
I have here customization challenge, and second is costing. beacuse I use it frequentaly
What problems is the product solving and how is that benefiting you?
I am daily user of SAS customer Intelligence 360, in that I can track any ID there and analyst the data. so that will benefit for solving business problem
Ajit N.
powerful tool designed for marketers
Reviewed on Aug 29, 2024
Review provided by G2
What do you like best about the product?
It is the best marketing tool I have used so far. It has amazing features like advanced analytics, customer journey mapping, and real-time insights that make our marketing campaigns very effective. The user-friendly interface is the cherry on top, making it easy for even non-technical people like me to use it efficiently.
What do you dislike about the product?
The steep learning curve, it can be quite overwhelming for new users like me. Also, the high pricing makes it tough for smaller businesses to afford.
What problems is the product solving and how is that benefiting you?
It's solving major problems for us by providing a complete view of customer behavior and enabling personalized experiences across multiple channels. This helps us understand our customers better and engage them in real-time, leading to improved customer satisfaction and loyalty. The powerful analytics and machine learning features allow us to make smarter decisions quickly, ultimately boosting our marketing effectiveness and ROI.
Marketing and Advertising
A solution that has it all
Reviewed on Aug 19, 2024
Review provided by G2
What do you like best about the product?
It collects all kinds of data regardless of the channel and helps me make decisions in real time. It integrates well with Facebook and Google ad platforms, as well as with data sources such as Salesforce or snowflake. Customer service is top notch, they are always attentive to your needs and resolve your queries quickly.
What do you dislike about the product?
While the SAS Customer Intelligence 360 ​​platform is easy to use, unfortunately your decisions won't improve overnight. You'll make mistakes, but you'll be less lost having this solution than not having it. It's just a matter of testing and you'll find what your audiences like best.
What problems is the product solving and how is that benefiting you?
Collecting data from different channels and unifying it in one place, analyzing it and grouping it by audiences, would take days or weeks if done manually. SAS allows me to speed up the process with the use of new technologies and gives me a deeper perspective of the consumer, which allows me to develop more and better strategies to sell.