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Features that cover all aspects of digital marketing
What do you like best about the product?
With SAS I can view a wide range of tracking metrics, create charts, and improve my decision making. Through knowledge of the interactions that occur in our channels.
What do you dislike about the product?
For some campaigns and clients, SAS prices are restrictive. What I always try to tell them is that the quality of the service and the professionals in charge of support and compliance with the regulations deserve it.
What problems is the product solving and how is that benefiting you?
SAS Marketing 360 allows me to connect to an existing database easily and cheaply. Analyze the channels and prospects with greater receptiveness, identify what in marketing we know as "hot leads." Protecting client and customer data at all times.
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Personalized Customer experience via SAS Customer Intelligence 360
What do you like best about the product?
The best part of SAS customer intelligence 360 is that it provided me holistic view of how customer interacts and that helped me build customized content for customers to help and grow in business. While set up, it was simple to integrate and got support whenever neeeded from SAS Team like i was facing challenges in integrating with tool.
What do you dislike about the product?
Pricing is a bit on higher side which can be reduced so that it can be utilized by small businesses.
What problems is the product solving and how is that benefiting you?
I had to understand the customer and their experience for which I used to collect a lot of data and for each customer. Thios was time consuming and a lot of analysis required. I then started using SAS Customer Intelligence 360 which provided me a platform to feed my data and provided real time view of how customer interacts and this gave me opportunity to improve my market analysis and helped me build customized products for customers.
SAS Marketing 360 equals effective advertising
What do you like best about the product?
I think transmitting the right messages at the right time. It is one of the characteristics that this marketing center helps me carry out better. Since I can configure personalized content for our different channels following the guidelines that we have established in each of them, and the best thing is that it is automatically once configured.
What do you dislike about the product?
I mentioned before that one of its strong points was automation. However, it should be noted that so-called "modern" solutions like this present gaps and unanswered questions from the SAS team. Personally, I would appreciate more passion when responding to their clients.
What problems is the product solving and how is that benefiting you?
It helps me make decisions because thanks to Customer Intelligence I can see the analytics and identify trends and better ways to reach potential customers. It has a visually well-organized and pleasant platform that I highlight because it facilitates analysis and makes it more interactive and dynamic.
Amazing service providers
What do you like best about the product?
It was quite easy to use and the kind of service that these guys are providing is just amazing
What do you dislike about the product?
There isn't anything which I would say I dislike
What problems is the product solving and how is that benefiting you?
It is helping me draw accurate analysis
My Amazing Journey with SAS Customer Intelligence 360
What do you like best about the product?
I can say it has the best capability of machine learning and analytics.Ease of use and implementation. It has the real time decision engine which allows agile and responsive marketing. It has great customer support and frequency of use is good.It has the great felxibility, scalabilty and strong data privacy measures. Overall its a great powerful insight we have.
What do you dislike about the product?
Despite of having great features and integration capabilities it is a bit expensive for smaller scale of companies.
What problems is the product solving and how is that benefiting you?
It has the great empower to create more impactful and data driven strategies. Only the problem it has with the fragmented customer data by integrating data from multiple touch points.
Good Tool for understanding customers
What do you like best about the product?
It is a very simple tool and easy to integrate with the existing systems. Implementing it was super smooth, thanks to the exceptional customer support team.
What do you dislike about the product?
There is no such things which makes it bad to use, though the price can be little cheaper.
What problems is the product solving and how is that benefiting you?
The software has enabled our team to understand the customer data and take data driven decisions. It drove the revenue gorwth and improved the relations with our customers.
Complicated but better marketing platform
What do you like best about the product?
It is really helpful when you are providing personalised solutions to your audience since it analyses data using AI/ML and also it is useful to understand the customer journey map using its algorithms for process improvement and expense savings since you tend to optimize expenses and efforts based on customer journey before closure. I feel its all in one solution due to its features.
What do you dislike about the product?
Slightly complicated but much better than traditional data analysis tools.
What problems is the product solving and how is that benefiting you?
it helps in cost saving and understanding patterns or customer behaviors which can highly influnce company strategy and sales.
Review for SAS CI 360
What do you like best about the product?
SAS customer intelligence 360 has a very good user interface and it comes with very powerful analytics capabilities which has embraced me a lot at the time of implementation the customer support team was very helpful which has allowed us to implement the software very quickly.
What do you dislike about the product?
SAS CI 360 has few disadvantages and the major one which I came across was that it was very tough for new user since the learning curve is very steep and it requires significant training and time to fully understand its features.
What problems is the product solving and how is that benefiting you?
SAS customer intelligence 360 has allowed us to leverage advanced analytics for the precise segmentation of our customer base which ultimately enabled our marketing team to put the marketing efforts that resonate with the specific consumer groups. It led to increased efficiency and revenue for our team.
Highly Recommended for Utility Analytics
What do you like best about the product?
I really like the feature of customer data platform on SAS customer intelligence 360 because it allows us to look into the data in very detail and enabled us to create journeys which are based on very personal experience and across different touch points of the customer life cycle.
What do you dislike about the product?
Learning curve is very steep and it has a lot of features. I have used it very frequently, still not able to understand all the features.
What problems is the product solving and how is that benefiting you?
SAS customer intelligence 360 has helped us by leveraging advanced analytics to allow precise segmentation of the customer base which has actually allowed us to create targeted marketing efforts. It has also improved improved the campaign effectiveness to analyse the consumer behaviour in real time.
Good Experience
What do you like best about the product?
SAS customer intelligence is quite helpful and intelligent tool. I found it very useful and easy to use
What do you dislike about the product?
There isn't anything as such to dislike about it
What problems is the product solving and how is that benefiting you?
Credibility of the data is the biggest issue when it comes to analytics
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