Sold by: SASÂ
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences.
With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
Details
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
CI360 POC | 120 Days Access | $0.00 |
Vendor refund policy
No Refund
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
support.sas.com or 800-727-0025 SAS Technical Support https://www.sas.com/en_us/contact/technical-support/email.htmlÂ
SAS 360 Foundation cannot be licensed by itself. Customers who license SAS 360 Foundation must license SAS 360 Cloud Data Storage and SAS 360 Event API; and at least one of the following SAS 360 Offerings: SAS 360 Discover; SAS 360 Direct; SAS 360 Optimize; SAS 360 Audiences; SAS 360 Destinations; SAS 360 Destinations SMS.
There are contractual limits on the usage scope of SAS 360 Foundation Customers must agree to not use SAS 360 Foundation to directly deliver content to their production websites, mobile websites, mobile applications, or other high volume digital media. SAS reserves the right to negotiate additional charges if it is found that the customer has excessive downloading of content.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
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Customer reviews
Francois G.
Now our team uses advanced campaign strategies
Reviewed on Mar 18, 2025
Review provided by G2
What do you like best about the product?
SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to better tailor campaigns. Replicative tasks are much better minimized by built in automation of the system. It’s really convenient as it allows you test multiple campaign versions and be able to easily see what works best. Furthermore, its predictive tools are very good in improving audience targeting and increasing engagement rates.
What do you dislike about the product?
A downside of SAS Customer Intelligence 360 is that some of campaign management seems to be tight. Although it can give you good insights, it’s not always obvious how to alter the campaign midstream. Besides, some features take additional steps that would slow down execution, especially in a setting where fast changes are required. Additionally, other workflows are set up whereby time is spent for adjustments, leaving less flexibility. At times, these issues have become problematic in keeping up with changing marketing needs.
What problems is the product solving and how is that benefiting you?
This is where SAS Customer Intelligence 360 has been helpful when it comes to solving the challenge of inconsistent customer engagement. Maintaining personal interactions with people across various platforms was difficult before using it. The platform lets us now tailor messaging depending on customer actions so that they get relevant content. Additionally, it’s enabled us to try out diverse concepts and create an appropriate version to resonate most with our audience. Therefore, this also results in more engagement and better campaign success rates.
Leave a comment0 comments
Sreenivasa Reddy N.
Champion CI360
Reviewed on Feb 28, 2025
Review provided by G2
What do you like best about the product?
SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels
What do you dislike about the product?
SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and manipulation
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 primarily addresses the problem of fragmented customer data across various channels by providing a unified platform to collect, analyze, and activate customer insights
SANJAY M I.
Best open analytics and data management tool ever
Reviewed on Nov 17, 2024
Review provided by G2
What do you like best about the product?
The customer view is best ibn this they provide 360 degree view of customersi, it helps to analyze the customer data.It is easy to use because it style is good , and it can be easily implemented . customer support is also good for this, i use it frequently
What do you dislike about the product?
The SAS customer intelligence 360 is little bit expensive
What problems is the product solving and how is that benefiting you?
I use to for managing my customer in my product
Iffat K.
Review for SAS Customer Intelligence 360
Reviewed on Oct 18, 2024
Review provided by G2
What do you like best about the product?
Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and assignments.
What do you dislike about the product?
Bit complex to set up
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow
What problems is the product solving and how is that benefiting you?
Helping to understand customer behaviour
Analyzing data, emails, helping to see how customers deal with our brand.
Analyzing data, emails, helping to see how customers deal with our brand.
Shweta G.
SAS Customer Intelligence 360
Reviewed on Sep 12, 2024
Review provided by G2
What do you like best about the product?
You can maintain customer data here and track it easly, and you can have real time decision
What do you dislike about the product?
I have here customization challenge, and second is costing. beacuse I use it frequentaly
What problems is the product solving and how is that benefiting you?
I am daily user of SAS customer Intelligence 360, in that I can track any ID there and analyst the data. so that will benefit for solving business problem