Sold by: Tredence Inc
Tredence Prescriptive-RGM is a data-driven AI/ML solution that enables CPGs to act on revenue growth opportunities and gaps with AI-driven prescriptive insights to improve top-line and bottom-line value. Prescriptive-RGM sets the foundational and sustainable framework for the CPGs to strengthen key commercial muscles and boost decision confidence.
1) Foundation: Building benchmarks and optimizing assortment based on micro-market segmentation
2) Sustaining: Creating competitive pricing strategies and optimized trade promotions
Sold by: Tredence Inc
Overview
Tredence’s Prescriptive-RGM is Holistic, granular, and Dynamic. It has five modules:
- Product Assortment
- Pricing
- Promotion
- Performance
- Executive Review
Assortment: The platform allows for filling assortment gaps by segmenting using hyper-local attributes for different POG types. Understand your Directly Competing Segments, identify and add high-potential SKUs based on recommendations, review impact, and execute.
Tredence Prescriptive-RGM allows us to know the status of the executed recommendations and the value realized from them.
Pricing: The pricing module provides granular, actionable recommendations on Every-Day Value pricing at the CPG and retailer price zone levels.
The platform allows you to develop price change scenarios with the price simulator. These scenarios can be simultaneously evaluated on multiple levers like price vs. volume change, own & cross elasticity studies, macro- and socio-economic factors, and category trends.
Features include exception management, commercial guardrails, price gaps to competitors, and price gaps to retailers to develop robust pricing recommendations.
Promotion: The promotion module provides a performance summary and helps analyze the efficiency of events over 52 weeks. The performance of individual events can be analyzed against Lift and ROI.
Future low-performing events can be simulated by changing levers like duration or depth of discount and commercial elements like Feature ads or displays, allowing you to switch between complex offers like when to buy and must buy.
The promotion simulator feature enables promotion simulation across retailers and their own metrics to select the optimal one.
Performance: The Performance Module helps to analyse
- Actual and Projected Performance against the plan and key metrics at a granular product market level
- Continuously monitor CPG and Retailer metrics, including Dead-Net NSI and revenue decomp
Executive Review:
The Executive Review Module enables RGM leaders to identify drivers of growth and help Course correct during the year by making investments in high-growth recommendations.
The following AWS resources are used in the Prescriptive-RGM deployment:
- Data storage: Data Lake: AWS S3
- Data Processing: Databricks
- Orchestration: AWS Step Functions, AWS Glue, & AWS Lambda
Highlights
- Customization: Built on an accelerator model, our solution has the ability to adapt to the data maturity, analytics capabilities, and sales and commercial organization structure of the CPG in question to expedite decision-making.
- Modular Solution with Improved Decision Making: Our solution takes into account the specific needs of any CPG. Rather than a full rehaul of the solution, our clients can pick and choose from the menu of modular solutions based on their needs and the business environment. Modular Use Cases help accelerate time-to-value, prioritize, and develop a roadmap to optimize Assortment, pricing, and Promotion levers.
- Opportunity Assessment and Value Realization: See Impact Metric Opportunities down to a granular level. Then, over time, understand the impact of those decisions on performance. Teams and Management have better transparency into the "why" and "so-what" behind decisions, which allows teams to become more autonomous & accountable.
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Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.
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For assistance, please contact the Tredence Alliances team at Alliances@Tredence.com or reach out at 408-819-2336.