
Sold by: Alliant
Deployed on AWS
Information predicting U.S. consumers who are interested in and purchase Media and Entertainment products.
Overview
Alliant Media and Entertainment audiences are built using product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of product verticals and intent to move.
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