Sold by: Zeta GlobalÂ
Deployed on AWS
The Zeta Marketing Platform is an omnichannel marketing platform that orchestrates the entire customer experience from managing data and identity, acquiring new customers to managing and growing existing customers. The ZMP enables activation across devices and channels with AI-driven personalization.
4
Overview
The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers. The ZMP enables activation across devices and channels (email, display, mobile, social, and CTV) with AI-driven personalization based on known attributes and real-time interactions informed by online and offline observations. The ZMP includes the following modules:
-
Data Conductor: No code UI for configuring, importing, and exporting data sources.
-
Identity Manager: Interface to configure and maintain the processes that combine disparate identity data into one consistent profile.
-
Audience Explorer: Audience creation tool using data from any available source.
-
Campaign Manager: Create, manage, and view specific channel executions.
-
Experience Builder: Visual drag and drop interface for creating, managing and evaluating customer journeys.
-
Channel Manager: Low Code / No Code UI for managing connections with partner technologies.
-
Insights and Analytics: Comprehensive reporting tools across all activation channels.
Together these modules create flexible solutions for enterprise marketers to acquire new customers as well as retain and grow existing customers.
For custom pricing, EULA, or a private contract, please contact DL-ZetaCRM-awsmarket@zetaglobal.com .
Highlights
- CDP+ - Maintain a single customer and prospect view across all known and anonymous identifiers. Continuously enriching customer understanding with insights from billions of additional data points.
- ESP - Zeta enables marketers with a simple yet powerful system for end-to-end email campaign management - including precision segmentation, advanced message creation, real-time reporting and AI-based optimization, and more.
- DSP - Powered by our identity graph, we break down channel and device silos to help brands seamlessly connect with consumers by utilizing a transparent media mix that adapts to improve real business outcomes.
Details
Sold by
Categories
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Zeta Marketing Platform | Omnichannel Marketing Software | $580,000.00 |
Dimension | Cost/unit |
|---|---|
Additional usage fee as defined in EULA | $0.01 |
Vendor refund policy
At this time, Zeta is not supporting refunds through the AWS Marketplace.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Zeta has a wide variety of resources and documentation to support your use case. To learn more, please visit our ZMP Knowledge Base. For end-user support please contact, hubsupport@zetaglobal.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Increase match rates, authenticated reach, and monetization with HIRO -- a flexible identity enrichment solution that integrates directly into your Prebid stack. Available through AWS Marketplace for simplified procurement and billing.
Zeta Alpha builds custom AI search and RAG agents for knowledge-intensive companies. Turn your own unique expertise and R&D into the power behind your AI transformation with the Zeta Alpha Neural Discovery Platform powering your Enterprise Search foundation for Generative AI.
Devops and DevSecOps Professional Services for PAE Kubernetes Solutions running on EKS and EC2 instances
VicOne xZETA empowers OEMs and Tier 1 with top-tier software vulnerability and SBOM visibility, mitigating risks in connected vehicles and SDV ecosystems. Supported by ZDI, our unique zero-day threat intelligence detects vulnerabilities in ECU software packages before others, eliminating unknown vulnerability blind spots and offering actionable intel for mitigation.
Customer reviews
Joana C.
Intuitive and User-Friendly Experience
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
It's very intuitive and user friendly to use. When we want to implement somehting it's fast and easy.
What do you dislike about the product?
To be honest, I don't have anything I dislike, I like using it and never thought about something I would change.
What problems is the product solving and how is that benefiting you?
We use Zeta Marketing Platform also to implement pop ups on the website, so it helps us show these pop ups with campaigns to customers that come to our website and that maybe wouldn't fill the form and be added to our database otherwise.
David v.
Customer-Friendly and Easy to Adapt, Superb Team Collaboration
Reviewed on Dec 08, 2025
Review provided by G2
What do you like best about the product?
Customer friendly and easy to adapt - figures seem to work extremely well on the frontend side. Workability with teams, systems, etc. are superb.
What do you dislike about the product?
Sometimes there is a lack of data understanding: What really is the outcome of the project.
What problems is the product solving and how is that benefiting you?
If there is a message/messages that needs to be spread across all website-users, Zeta is our tool to use. If we're looking to do something budget-friendly, that performs super well aswell - we tend to think of Zeta aswell.
Retail
All-in-One CDP & ESP Solution That Streamlines Data and Empowers Marketing Teams
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I've used most ESP's available in the market, and generally it's with an independent CDP which has often led to issues with data discrepancies and having extra moving parts that tends to lead to issues. We use Zeta's CDP and ESP functionality and having it all within one instance has been extremely helpful. Implementing it was very smooth and it's opened a door to enable easier use of customer data for our performance marketing teams. It's helped democratise data in an organisation that was historically siloed. The platform feels intuitive, and from an email marketing perspective the WYSIWYG campaign builder is without doubt the best available in the market. Above all else the team that we work with on a day to day adopting the platform and driving CRM growth for my organisation is Zeta's biggest selling point. Compared to other marketing cloud providers I've worked with, the Zeta team are driven by joint KPI's and feel like an extension of my own team in the business. They truly understand that relationship building is the key to long term partnerships that lead to success.
What do you dislike about the product?
Lack of folder structure for campaigns and audiences can be a challenge if you're not au fait with the tagging. The coupon code functionality is quite black box compared to other marketing cloud tools which has created challenges with visibility on code usages. It's also lacking the option to create an host web pages within the tool, which would be very helpful for data capture.
What problems is the product solving and how is that benefiting you?
It's allowed us to democratise 1st party data, whilst enriching it using the CDP functionality. This has ultimately made my team more agile and able to deliver more, and quicker than we could before which is driving strong commercial growth. It's also allowing us to move into the world of connected customer experiences as my organisation goes on a journey from being trade centric to customer centric.
Food Production
Powerful, user-friendly solution
Reviewed on Dec 04, 2025
Review provided by G2
What do you like best about the product?
I really like the way creative assets are displayed, the ability to run A/B tests, and the fact that the support team is very helpful and friendly.
What do you dislike about the product?
I didn’t like that there were issues with integrating an external tool for email delivery—the process was delayed and required additional technical work. Fortunately, the problem was resolved, and everything is now working properly.
What problems is the product solving and how is that benefiting you?
Improved targeting and greater campaign effectiveness are achieved through personalization and intent analysis. Additionally, process automation and centralized management within a single platform lead to significant time savings.
Roberts B.
Smooth and effective — high-quality banners that consistently boost our new customer acquisition.
Reviewed on Dec 04, 2025
Review provided by G2
What do you like best about the product?
What I like best about Zeta Marketing Platform is the combination of quality, speed, and performance. Your onsite banners integrate perfectly with our LVBET website, follow our brand guidelines, and look genuinely premium. The creatives load fast, feel seamless for new visitors, and have already helped us noticeably improve both our FTD and registration rates. I also really appreciate the smooth communication and quick turnaround — it makes the whole collaboration extremely easy and effective.
What do you dislike about the product?
The only thing I dislike is that the banner currently also pops up for already registered users. It’s not ideal for the user experience. Zeta has provided a solution, and we are now working on implementing it on our side, but this has been the only real issue so far. Other than that, everything else has worked very well.
What problems is the product solving and how is that benefiting you?
Zeta Marketing Platform helps us consistently acquire new customers by delivering high-impact onsite banners that are shown to the right audience at the right moment. The creatives help convert first-time visitors into registered users and ultimately into FTDs. This gives us a reliable, continuous boost in new customer acquisition without adding extra workload to our internal team.