The data on Purchasing Power and Household Income for Germany provides information that is relevant for a wide scope of behavior, especially for choices concerning insurances and banking, automotive, housing, leisure time and brand affinities. It helps to understand market potentials and to manage site locations as well as marketing activities and is in accord with the very strict German privacy law. It contains

• Households by 8 income brackets
• Total purchasing power within the area
• Purchasing power per person
• Index of purchasing power to easily compare areas The data is based on various official statistics on income like earned income and pension, but also small income sources like housing allowances, loans for students or allowances for parental leaves. Thus, it gives a very precise picture of the money a household can spend.If you are looking for data that is customized to your use case or can be used for consulting or media planning purposes, please visit Acxiom  or contact us.

QUICK FACTS

Acxiom data for Germany:

• Ideal for neighborhood-level analysis and trending.
• Optimizes strategic planning of site location, sales expectation and conquering markets by providing you with reliable market potentials.
• Can be enhanced to client-, prospect- or other consumer-files and used to analyze client structure or find look-a-likes.
• Provides distributions of statistics that are important to understand markets and consumers and highly relevant for a wide range of behavior.
• Based on reliable official statistics.
• Easily integrates into most systems for mapping and analysis.
• Given the fact that population data is disaggregated from official statistics using valid granular data and proven multivariate procedures, they are reliable estimates of counts and in accordance with the strict German privacy law (GDPR). Being estimates, population related data contains decimals.

Geographic Level of Aggregation

Anonymous statistical data based on official sources is displayed at the level of of the German municipalities (Gemeinden). File contains data for 4 out of all 11,000 plus German municipalities with an average of about 7,5000 persons. Via the municipality assignment, it is easy to include your own data on that level into the analysis and to make results operationable.

Fields

Purchasing Power and Household Income Data Germany Geo files include the following fields:

• code for municipality
• name of municipality
• Households in total (counts)
• Households with monthly net income below 900€ (counts)
• Households with monthly net income 900€ to less than 1300€ (counts)
• Households with monthly net income 1300€ to less than 1500€ (counts)
• Households with monthly net income 1500€ to less than 2000€ (counts)
• Households with monthly net income 2000€ to less than 2600€ (counts)
• Households with monthly net income 2600€ to less than 3600€ (counts)
• Households with monthly net income 3600€ to less than 5000€ (counts)
• Households with monthly net income 5000€ and more (counts)
• Total purchasing power within the area in €
• Purchasing power in € in permille
• Total purchasing power in 1000000€
• Purchasing power per person in €
• Index purchasing power per person (index)
• Index purchasing power per person in relation to old / new federal states (index)
• Old / new federal states (classification)

Update Frequency

Data refreshments are available on an annual basis and not included in this offer. If you are interested in automatic updates, please visit Acxiom  or contact us. The data is licensed for one month starting with the approval of the data request. It must be deleted after that period.

Permitted Uses

• Test use only.
• Sample data may not be shared with a third party.
• Sample data may not be used in production environment.
• Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.

About the Data Vendor

Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use with over 55 years of experience, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Leading companies, agencies and partners use and trust Acxiom data products to get usable insights, intelligent marketing campaigns and successful business outcomes. The data being provided is in compliance with the highest standards of consumer respect and privacy in the market, anonymized and cannot be used to re-identify individuals. For more information on this, or other Acxiom data products for the German market, please visit Acxiom  or contact us.

Article No. DEGS080008S