Sold by: Acxiom
Deployed on AWS
Hungary Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Hungary. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Hungary Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Hungary Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 32 categories organized into 8 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, presence of adults 65 or older, household size, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Hungary Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘locality’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the locality, representing no fewer than 100 individuals per geography aggregated. File contains data for 3,167 localities.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Hungary Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $10,400.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy access to the dataset under a contract. Pricing is not split into tiers or sizes. Instead, you subscribe to one access option that unlocks the product. The product delivers consumer segmentation data for localities in Hungary. Because there is only one dimension, cost does not scale across multiple levels. You commit to the contract term and gain access to the segmentation data for your marketing and audience-planning needs. Contact the vendor for details on quantity and term specifics.
Top-of-mind questions for buyers
One unit grants your subscription access to the Hungary Consumer Segmentation – Locality dataset under the contract. Access is the billed item, not a per-record or per-query count. The dataset covers consumer segmentation intelligence tied to localities in Hungary. Contact the vendor to confirm how quantity maps to your specific usage.
This is a contract-based subscription. You commit for the contract term and gain access to the segmentation data for that period. It is not pay-as-you-go, so charges do not meter by individual usage events. Contact the vendor for the specific term length and renewal details.
Access unlocks demographic, household, and segmentation intelligence for localities in Hungary. This supports audience planning, targeting, and personalization. The data is built from consumer and behavioral signals. Access applies to the dataset itself; how you integrate or activate it depends on your own systems.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Hungary Consumer Segmentation – Locality | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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