Sold by: Aqfer
Aqfer's Universal Tag is a brand-specific, privacy-compliant, first-party universal tag ready for deployment on all owned and paid media resources. Use UT for first-party data collection, persistent digital identifiers, closed-loop measurement, multi-touch attribution, and enabling in-region privacy controls.
Overview
The Universal Tag (UT) is an enterprise-grade first-party data collection solution that enables marketing technology providers, ad tech companies, and digital publishers to capture accurate, privacy-compliant data across all digital channels including web, mobile, video, and paid media.
Global Scale, Low Latency, Privacy Compliance - Deployed via Akamai CDN for global scale and low latency, UT provides superior identity matching capabilities, real-time data processing, and intelligent tag management while ensuring GDPR and privacy regulation compliance through in-region data governance and edge-based decision handling.
AI-ready Digital Data - Designed for AI-readiness and machine learning applications, UT automatically structures and enriches data at collection, delivering clean, consistent data streams to endpoints you control, optimized for analytics, predictive modeling, and generative AI tools. The solution enhances multi-touch attribution, audience targeting, content personalization, and closed-loop measurement by providing complete cross-channel visibility into customer journeys and behavioral data. UT's container tag functionality manages existing tags, cookies, and scripts while supporting integration with third-party enrichment tools, cloud data lakes, customer data platforms, and real-time data pipelines.
Rapid Deployment for Immediate ROI - Built for rapid deployment and white-label implementation, UT delivers immediate ROI through improved identity match rates, enhanced audience segmentation, and superior campaign attribution across devices and touchpoints. The platform supports both atomic and container tag configurations, enables real-time personalization based on clickstream behavior, and provides the structured data foundation necessary for AI-powered marketing optimization, making it essential infrastructure for modern martech and adtech operations seeking to maximize data monetization and customer engagement.
Highlights
- Manage all tags in one location
- Deploy across paid and owned media
- In-region privacy governance
Details
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Delivery method
Deployed on AWS
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Features and programs
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AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
aUT Base | Base Service of Aqfer Universal Tag includes 1 auT Usage Credit | $180,000.00 |
Dimension | Cost/unit |
|---|---|
Per Additional 500M Requests over and above base package | $250.00 |
Per each additional terabyte (TB) bandwidth | $250.00 |
aUT Active Stat ID Requests - Each 250M | $325.00 |
Per each 4 additional aUT subtenants | $6,500.00 |
1 Additional aUT Tag Usage Credit (annual) | $6,000.00 |
Dimensions summary
You start with aUT Base, which includes one aUT Usage Credit for data processing. From there, you scale by adding independent usage components. Buy extra Tag Usage Credits per year to process more data. Add capacity for request volume in 500M increments, or for Active Stat ID Requests in 250M blocks. Add bandwidth by the terabyte. Expand your environment by adding subtenants, which are partitioned customer spaces, in groups of four. Each add-on stacks onto the base package, so you pay only for the extra capacity you need under your contract.
Top-of-mind questions for buyers
Subtenants are partitioned customer environments inside a shared setup. Their data may sit only in the application layer, be split by a tenant ID, or be kept separate under one shared cloud account. Primary tenants, by contrast, get their own dedicated cloud accounts and job configurations. The add-on covers subtenants, sold in groups of four.
A Usage Credit measures how much data you process across the platform. It is a broad capacity unit, added one per year. Request capacity is sold in 500M increments for general request volume. Active Stat ID Requests are counted separately in 250M blocks. Each unit meters a distinct type of activity and bills independently.
It depends on your workload. High request volume pushes cost toward the 500M request and 250M Active Stat ID blocks. Heavy data movement raises the per-terabyte bandwidth charge. Broad data processing consumes Usage Credits. Serving many partitioned customers adds subtenant groups. All these charges stack on the aUT Base and appear on one contract.
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Refunds are handled on a case by case basis considering the unique circumstances of each case. If you believe a refund is warranted, please contact info@aqfer.com
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Client Onboarding for standard configuration and implementation, plus professional services available for custom implementations. info@aqfer.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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