Aqfer's Universal Tag is a brand-specific, privacy-compliant, first-party universal tag that can be placed in all owned and paid media resources. UT is used to support closed-loop measurement, improve multi-touch attribution, deliver first-party data to brands, and enable in-region privacy controls.
Aqfer's Universal Tag is a brand-specific, privacy-compliant, first-party universal tag that can be placed in all owned and paid media resources. UT is used to support closed-loop measurement, improve multi-touch attribution, deliver first-party data to brands, and enable in-region privacy controls.
