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Thank you for attending AWS Marketplace Seller Conference 2025

Coming soon: AWS Marketplace Seller Conference 2026!

Want updates about the 2026 conference? Visit this page in the coming weeks to learn how to stay informed. You'll receive information about venue details, hotel discounts, and registration. We'll send you advance notice about the session catalog and important conference updates.

Conference Highlights: Key Networking Spaces

Evening Welcome Reception

A group of people engaging in a lively conversation during the welcome reception at the AWS Marketplace 2024 Seller Conference. Participants appear to be networking, holding coffee cups, and wearing event badges in a conference setting. Attendees kicked off the conference with an engaging welcome reception on Tuesday, August 5th. The 90-minute evening event provided an excellent networking opportunity before the main conference began. Participants enjoyed refreshments and appetizers while making valuable connections with fellow sellers and AWS team members.

Expert Consultation Hub

Two participants engage in a discussion and demonstration at a table with laptops during the AWS Seller Conference, in front of a sign that reads 'Streamlining Seller Motions with APIs.' Throughout the conference, the dedicated Lounge area served as a central point for attendees to connect with AWS specialists and technical experts. Participants took advantage of one-on-one consultation opportunities, discussing AWS Marketplace integration strategies and business optimization techniques. The space featured specialized areas for technical demonstrations, including popular sessions on API implementation.

Channel Partner Lounge

Attendees networking and conversing at the AWS Marketplace 2024 conference, with sponsor booths visible in the background. A dedicated space for partnership development proved to be a conference highlight, where Channel Partners and ISVs connected to explore collaboration opportunities. The lounge facilitated discussions about AWS Marketplace strategies and helped foster new business relationships. Attendees particularly benefited from the focused environment for partnership discussions and strategic planning.

Agenda at a glance

The AWS Marketplace Seller Conference takes place on Wednesday, August 6 in Bellevue, Washington, beginning with a Welcome Reception the evening before. We recommend arriving early in Bellevue on Tuesday to attend the Welcome Reception.Badge pick up opens on Tuesday at 12:00 PM PST, with the Welcome Reception running from 6:00 PM to 7:30 PM. On Wednesday, badge pick up continues from 7:30 AM to 12:00 PM, and breakfast service begins at 7:30 AM. Throughout Wednesday, from 8:00 AM to 3:00 PM, you'll have access to the Ask the Experts Lounge, Channel Partner Corner, and dedicated meeting spaces.The main conference program includes a keynote, a roadmap session, breakout sessions, interactive roundtables, panel discussions, and technical workshops. These sessions provide opportunities to learn best practices, develop growth strategies, and connect with AWS Marketplace experts and other AWS Partners.

Who should attend?

Those seeking AWS Marketplace growth and optimization

VPs, directors, and team leads focused on strengthening AWS relationships
Product leaders, managers, and teams working to optimize AWS Marketplace offerings
Sales and marketing executives, operations teams, and leaders seeking to grow their presence in AWS Marketplace
Technical decision-makers interested in implementation strategies and new APIs

Foundational Tracks

Track Build

Get hands-on experience with AWS Marketplace through technical labs designed for sellers. Sessions include live demonstrations, and you can complete labs at your own pace throughout the day. To participate in the labs, bring your laptop with access to your AWS account. Watch demonstrations or connect with technical experts if you prefer not to use a laptop. This track is designed for technical leaders, IT decision makers, and developers.

Track Sell

Optimize your go-to-market strategy, from product development through enterprise sales execution. Attendees should have intermediate to advanced knowledge of AWS Marketplace operations and be looking to scale their presence and revenue.

Track Market

Discover effective ways to reach new customers and position your solutions in AWS Marketplace. Learn how to showcase your offerings and optimize your products with AWS Marketplace features and connect with AWS customers seeking your solutions.

Track Scale

Enhance your operational efficiency using AWS Marketplace features and programs. Discover proven approaches to streamline your processes and grow your presence in AWS Marketplace. Designed for attendees looking to elevate AWS Marketplace business and operational efficiency.

Keynote Speakers

Chris Grusz

A portrait photo of a smiling man with short gray hair, wearing a blue blazer and collared shirt, taken at a conference setting. Managing Director of Technology Partnerships, AWS

Matt Yanchyshyn

A professional headshot portrait of a man in a black shirt against a neutral gray background, taken for the 2024 Seller Conference. VP, AWS Marketplace & Partner Services, AWS

Jack Andersen

Portrait of a smiling man wearing a checked shirt and dark blazer, photographed against a plain background. VP, Worldwide Cloud Alliances, Databricks

Krithika Balagurunathan

Professional headshot of a woman with long dark hair, wearing a black top, set against a plain grey background. Senior Director - Product Management, ClickHouse

Hemant Malik

A professional headshot of Hemant Malik against a dark background. He is wearing a maroon collared shirt and is smiling at the camera. Director, AI Ecosystem Architect, Elastic

Maureen Little

A professional headshot portrait of a smiling woman with blonde hair, wearing a black top, in front of a light background. SVP of Partnerships & Ecosystem, WRITER

Dr. Satish Lakshmanan

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Build Track Speakers

Joseph Shih

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Leno Piperi

Portrait of a smiling man outdoors wearing a cap and jacket Senior Solutions Architect, AWS

Ming Zhu

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Soumya Vanga

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Sell Track Speakers

Ann Culver

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Andrea Pritchett

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Courtney McShane

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Drew Zurek

A professional portrait of a middle-aged man in a suit standing in front of columns, suitable for use in a business or corporate setting. Manager, ISV Marketplace Development, AWS

Jeff Falcon

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Josh Greene

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Luca Certini

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Patricia Harnan

Professional headshot of a woman with short brown hair, wearing a sleeveless light blue collared top, posed in front of a plain dark background. Senior Manager, Marketplace Channel

Peter Kuo

A person is smiling and posed in front of an office background with blurred details. VP, Global Alliances Amplitude

Renee Paul

Portrait headshot of a woman with long blonde hair, wearing a teal top, against a black background. Senior Manager, AWS Marketplace Customer Specialists

Sidharth Nabar

Portrait of an individual in a blue shirt in front of a marble background. Head of Product, AWS Marketplace Transactions

Market Track Speakers

Adelaide Onyameamah

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Dustin Peterson

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Jeanine Rediel

A generic placeholder image representing a guest speaker, featuring a simple gray silhouette of a person on a light gray background. Principal WW GTM & Funding BDM, AWS

Matt Byer

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Michael Leonard

Headshot of a business professional with a gray beard, wearing a blue blazer and checked shirt, against a neutral background. Senior Manager, Healthcare & Life Sciences, AWS Partner Organization, AWS

Michelle Liu

Professional headshot of a woman with black hair, wearing a pink jacket and a necklace, smiling at the camera in front of a black background. AWS Marketplace Program Manager

Mike Levy

Professional headshot of a smiling man in a suit jacket with a collared shirt, on a dark background. Senior Business Development Manager, AWS Marketplace

Oded Rosenmann

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Matt Byer

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Michael Leonard

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Michelle Liu

Professional headshot of a woman with black hair, wearing a pink jacket and a necklace, smiling at the camera in front of a black background. AWS Marketplace Program Manager

Mike Levy

Professional headshot of a smiling man in a suit jacket with a collared shirt, on a dark background. Senior Business Development Manager, AWS Marketplace

Oded Rosenmann

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Salvador Lopez Beneyto

Portrait of a man with a light blue shirt against a black background Head of Product, AWS Marketplace Catalog

Vinod Nair

Portrait of a man in a light shirt, black background Principal Business Development, AWS

Scale Track Speakers

Adam Ross

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Allison Johnson

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Audrey Benjamin

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Brian Murphy

A portrait headshot of a smiling person with a beard and bald head, wearing a light-colored shirt, photographed against a black background. Global Partner Funding and GtM Manager, AWS Marketplace

Dena Sikes

A professional business portrait of a smiling woman with long blonde hair, wearing a dark blazer against a blue background. Senior Manager, Strategic Partners, US, AWS

Josh Bushman

A professional headshot of a man with a beard and shaved head, wearing a blue plaid jacket and white shirt, posed against a neutral background. Senior Manager, Cloud, WWT

Louise Strandoo

A woman with straight brown hair and glasses is smiling while standing outdoors, with trees and greenery in the background. Senior Manager, AWS Marketplace, AMER Technology Partners

Mark Grigoletto

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Michael Baldwin

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Mike O’Brien

A professional headshot of a smiling man in a suit, with short hair and a beard, in a modern office environment with large windows in the background. VP, Strategic Cloud Partnerships, AHEAD

Paulomi Shroff

Portrait photo of a woman with long dark hair, wearing hoop earrings and a navy blouse, posing in front of a blurred gray background. Senior Engineering Manager, MP International Expansion , AWS

Phillip Soane

A portrait headshot of an individual wearing a white shirt, set against a black background. Marketplace International Expansion, AWS

Robert Karbaum

A portrait photograph of a smiling person wearing clear glasses, a beard, and a black shirt, with a neutral background. Director, Marketplace Strategy & Business Development Salesforce

Thomas Zaki

A professional headshot of a man wearing glasses, a white shirt, and a dark suit jacket, posing in front of a plain background. Global Director of Deal Desk & Sales Operations

Page topics

General FAQs

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The AWS Marketplace Seller Conference is an exclusive invite-only event designed to help maximize presence in AWS Marketplace. This event allows independent software vendors (ISVs), data providers, and Channel Partners (CPs) to connect while discovering proven strategies to grow your business.
The conference registration is free. However, attendees are responsible for their own travel expenses and hotel accommodations.

The conference is ideal for business leaders who drive growth through AWS Marketplace, including:

  • Alliance and partnership executives who manage AWS relationships
  • Product management teams who develop marketplace offerings
  • Sales and Marketing leaders who expand marketplace revenue
  • Technical decision-makers interested in implementation strategies and new APIs
This is an in-person only event. We do not offer live streaming.
Access your event details and confirmation information in the attendee portal. 
Please contact your hotel directly and ask to speak to in-house reservations.

We firmly believe in the value and importance of an environment where all AWS community members feel welcome and safe. This Code of Conduct explains the behavior we expect from AWS community members at interactive AWS events and programs and across AWS blogs, online forums, and social media platforms. All attendees must comply with the AWS Code of Conduct.
Please send an email to customer support. Our team will respond to you within two business days.

Breakout sessions FAQs

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Select session presentations from the AWS Marketplace Seller Conference 2025 will be available on the conference website after the event.
 To learn more about the Foundational Tracks for 2025, check out the Foundational Track section on this website.

You can watch demonstrations of all Build track sessions without actively participating in the hands-on labs. This option is perfect if you prefer to observe rather than do the exercises yourself.

To participate in the hands-on labs, you'll need to meet these requirements:

  1. AWS Marketplace seller account with completed banking and tax information. See registering as an AWS Marketplace seller.

  2. For labs on publishing products, you need IAM permissions to create limited listing products in AWS Marketplace. Learn about user access.

  3. For labs on product-led growth and automating private offers, you need an existing public product in AWS Marketplace.

  4. For labs on Partner Central, you need a[registered AWS Marketplace seller account, a Partner Central account, to have linked your Partner Central and seller accounts, and permissions to make Partner Central API calls and monitor Amazon Eventbridge events.

The Build track is open to all builders, whether you plan to follow along with your laptop during demos or just watch. This track is ideal for:

  • Technical leaders
  • IT decision makers
  • CRM administrators (for co-sell sessions)
  • Developers

You don't need an AWS Marketplace seller account to participate.

Yes. Technical experts will be available throughout the day in two locations:

  • Ask the Expert lounge: For in-depth discussions
  • Build track room: For individual technical assistance

Yes. Your CRM Administrator should attend this session to learn about:

The session includes hands-on demonstrations and labs covering these integration tools.