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Diffbot APIs

Diffbot | 1

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External reviews

29 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Laura L.

Diffbot is really easy to use and brought immediate value to my project

  • May 26, 2020
  • Review verified by G2

What do you like best about the product?
There are mulitple ways to "extract" data with Diffbot. We use the Knowledge Graph (which doesn't really require any knowledge of extraction or web scraping on our end) for exploratory analysis. And for more redudent scrapes the automatic extraction API. Solid documentation and the knowledge graph works right out of the box.
What do you dislike about the product?
There is a bit of a learning curve with DQL
What problems is the product solving and how is that benefiting you?
The ability to pull in data about brands, products, and news mentions to see trends.
We were able to ditch rule-based scrapers (that only worked some of the time).


    Defense & Space

Scale-able and largely hands-off web extraction for the win!

  • May 26, 2020
  • Review verified by G2

What do you like best about the product?
Diffbot is powerful and simple to use. Users from basic to advanced levels of technical expertise can use Diffbot and extract content from the web with ease. Diffbot is highly scale-able because it is so easy to extract content from the web. The pricing is better than other software we have used before. The customer support has been superb. We almost always receive responses from the support team within 24 hours after their submission. The support team works hard to give timely and accurate suggestions and fixes for issues we face. The onboarding process was very smooth. Diffbot provided us with a generous trial amount that really allowed us to evaluate Diffbot and see that it was the right solution for us. The user interface is simple and sleek. Many tasks on Diffbot can be automated making management of hundreds of crawlers or other extraction APIs fairly effortless. Diffbot has been everything we hoped for in web extraction.
What do you dislike about the product?
Monitoring the success of crawlers is challenging since there are not notifications on whether a crawler has not been delivering for a while or meeting a lot of errors.
What problems is the product solving and how is that benefiting you?
Ingesting open source news content from hundreds of sites. Diffbot automates a huge portion of the web scraping process and it is highly accurate with the option to adjust the ingestion fields for specific needs or for nonstandard site formats. With the service we used before switching to Diffbot, it would take about a half hour to create an extractor for a website, but with Diffbot we were able to do a site it in about 5-10 minutes. We have not taken advantage of the Knowledge Graph very much yet since we have been focused on the extraction solution. But, that also looks promising for our use case.


    Market Research

Solid data and comprehensive API access

  • May 26, 2020
  • Review verified by G2

What do you like best about the product?
I like that Diffbot shows sources of data and confidence in its inferences. API is well-thought-through and well-documented. Support is excellent and the initial setup was straight-forward.

Both UI and programmatic access work as expected.

The company is constantly working on new features and improvements and includes its customers into the prioritization process.
What do you dislike about the product?
Not much to dislike. Looking forward to new features, e.g. alerts on data updates.
What problems is the product solving and how is that benefiting you?
Diffbot is one of the many data sources we use.


    Ian K.

Like an extension of our infrastructure

  • May 23, 2020
  • Review verified by G2

What do you like best about the product?
Working with just one engineer, we were able to get a simple integration going within a week. We used the Article API to scale up and improve something we had already been doing in-house but didn't have the necessary resources to justify doing on our own. Diffbot allowed us to outsource something that was not a core focus and use those freed up resources to scale up other aspects of our infrastructure.
What do you dislike about the product?
Not much really. Our rep keeps reminding us we're only using a fraction of what we could be using. One of these days we'll have the time to explore some of the higher-level knowledge graph APIs, one of these days.
What problems is the product solving and how is that benefiting you?
Crawling and extracting information from HTML.


    Sarah A.

Excellent lead gen and wide knowledge search tools

  • May 14, 2020
  • Review verified by G2

What do you like best about the product?
We've been using both the Knowledge Graph and Enhance products. We use the Knowledge Graph for a wider search, finding individuals with certain job titles at certain orgs. Then we enrich those profiles with Enhance, together it's a great market research and lead enrichment set up.
What do you dislike about the product?
We don't need all of Diffbot's offerings. (At least for now.) Their APIs and crawler aren't super applicable to our use case at the moment. With that said, seeing what type of well-formed data is returned from other Diffbot products makes us think we could find a use for these down the road. We aren't a technical team. So this aspect of Diffbot's products isn't really applicable to us... but from what I understand we should be able to easily find an individual who can help us make better use of Diffbot's more technical products.
What problems is the product solving and how is that benefiting you?
We generate leads from many, many industries and in many nations. Many lead gen tools have trouble with non western europe/US locations. Diffbot has a pretty wide coverage globally (that we've seen). We had not found a web data provider that had the breadth of org and org people data. Nor had we found a web data provider who had global coverage. Diffbot results can be in any language but they're processed to where tags and other metadata are in English.


    Computer Software

I recommend Diffbot knowledge graph to a company at least twice a month.

  • April 08, 2020
  • Review provided by G2

What do you like best about the product?
It's scale and simplicity of use. It basically puts the world largest database of people, places and companies behind a SQL like query engine that anyone can use.
What do you dislike about the product?
Their website doesn't do a great job of explaining the product, and they don't have clear usecases.
What problems is the product solving and how is that benefiting you?
You can answer such a large variety of questions using knowledge graph that pinning down one usecase that sums up their value is hard, but simple usecase is use them to identify and/or verifying information about a person or business. Thats obviously useful for fintech, credit risk, background checks etc.


    Ryo C.

Diffbot helped us bring our product to market in under a month.

  • April 01, 2020
  • Review verified by G2

What do you like best about the product?
Before using Diffbot, we considered building our own scraping system. This would have cost us at least 4 weeks of development time up-front and 1-2 days of maintenance cost on a monthly basis. The time itself is valuable, but even more so when considering the opportunity cost of what that time could be spent doing in an early-stage startup.

After integrating Diffbot, we have that time back to building our business, developing exciting features for our customers and growing our customer base. The API has been reliable and the data that Diffbot is retrieving adds value to our customers with every content brief that is created.
What do you dislike about the product?
No downsides so far. We're getting value out of their service and would recommend to anyone looking for a reliable content extraction API.
What problems is the product solving and how is that benefiting you?
The biggest problem that Diffbot solved for us is reducing our time-to-market. Diffbot enabled us to rapidly build our product so that we could test it with an initial set of pilot customers. With Diffbot we were able to focus on solving problems for our customers instead of worrying about building or scaling a web scraper from scratch. As a result, we were able to get initial traction within a month of coming up with the idea and can now easily support the new customers that we are acquiring.


    Kevin T.

Diffbot's Knowledge Graph is a powerful tool for sales, analytics, and market research

  • March 14, 2020
  • Review verified by G2

What do you like best about the product?
The ability to enhance my existing data. I have company information imported from other sources such as Crunchbase. With a simple script in Google Sheets, I was able to enhance the company information with things like employee skills, common employee titles, technology stack used, and recent articles about the company. As a result, I was able to better prioritize my leads and quickly filter out the unqualified ones, saving me time.

The ease of finding new leads. I can search new companies based on industry tags, employee size, funding amount, technology stack, and employee skills chained together with complex logic using a powerful query language. The number of high quality leads I found through the Diffbot Knowledge Graph more than tripled the number of high quality leads I found from other imported sources.
What do you dislike about the product?
There's a bit of a learning curve to the Diffbot Query Language if you are not used to forming database queries. But their support team is pretty helpful, and one you work out a few examples and get used to building queries, you will realize just how powerful your searches can become.
What problems is the product solving and how is that benefiting you?
I mainly used Diffbot's Knowledge Graph to help generate and prioritize high quality leads for outbound sales. Diffbot helped me find companies that fit my ideal customer profile, and with its rich information on each company, allowed me to better rank and prioritize them. As a result, I was able to prospect companies I never would have found without Diffbot, and also saved me a lot of time focusing on the high quality leads while filtering out the low quality ones.
Recommendations to others considering the product:
The Knowledge Graph's trillion facts is only half of what makes it so powerful. The Diffbot Query Language is the other half. Don't be intimidated by the query language, and you will be amazed at how well you can pin-point your searches for the exact criteria, and also how comprehensive the data is returned.


    Online Media

Diffbot's Knowledge Graph is truly a web-scale database you can query

  • March 04, 2020
  • Review verified by G2

What do you like best about the product?
The KG is amazingly comprehensive. Products, people, corporations, and more all linked together in a contextual way.

KG provides a user friendly way of feeling like you've scraped the whole web. No custom scraping rules, no need to figure out the nuances of where information is housed online. Just query and see if what you're looking for is on the public web.

Finally, export features are great. You can export to CSV or JSON. I believe there are also a host of APIs where you can extract data on different entity types.
What do you dislike about the product?
For advanced queries you do have to learn Diffbot's query language (DQL)
What problems is the product solving and how is that benefiting you?
We've used Diffbot's KG for a variety of online media operations including:
- Live news monitoring of higher education entities
- Pulling of trends for data journalism projects
- Product price fluctuations for the purposes of placing affiliate links
Recommendations to others considering the product:
Try out the free trial. It doesn't take long to get up and running with the KG. In a matter of a few minutes you can begin to see what types of entities are returned from queries. If you want a little more hand holding reach out for a demo and their team will show you some cool queries, use cases for the Knowledge Graph, etc.

Also, Diffbot's crawling product is relatively low barrier to entry. Try it out to pull ALL SORTS of data from competing sites.