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Reviews from AWS customer

2 AWS reviews
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  • 2
  • 3 star
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External reviews

527 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Steve B.

45 years presenting data

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
The ease of use with absolutely no SQL or programming required. Formulas can be utilized for everything I have ever wanted to do.
What do you dislike about the product?
I had to sit here and think about this. I couldn't come up with any negatives. I suppose in fairness, I do have a very good data team who organizes the data and makes it available to me to use in Sigma, so maybe that technical database back end would be a barrier to a user who was trying to just use csv files etc. I find that I can supplement with csv's where I find data that is not in our warehouse.
What problems is the product solving and how is that benefiting you?
Complex and messy data from close to 20 different sources, all government data, all publicly available. I have 19 years parsing this data and have never come close to the story telling I can do with Sigma


    Bryan B.

Sigma Supercharged Our Lifecycle Marketing With Real-Time Data Access

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Live access to campaign and engagement data

Intuitive UI that empowers non-technical marketers

Flexible dashboards for internal and external sharing

Reduces dependency on data team and enables real-time testing

Ability to use it each day to make more informed decisions within our marketing campaigns
What do you dislike about the product?
Some visualization options are limited compared to Tableau
What problems is the product solving and how is that benefiting you?
For our onboarding journeys, re-engagement flows, and PRO upgrade campaigns, Sigma helps us fine-tune touch points and accelerate iteration. We’re no longer waiting days for answers, we're making changes in real time with the data that we're seeing.


    Marketing and Advertising

Modern BI Tool

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Direct access to the database (Snowflake) and Speed. Sigma's fast loading times are game-changers for us as an agency. Visibility Control makes it easier for us to share dashboard internally and externally.
What do you dislike about the product?
Visualization options are slightly more limited compared to Tableau. Frequent UI change and product updates can confuse users.
What problems is the product solving and how is that benefiting you?
Our marketers leverage Sigma’s “Explore” mode to create their own views and visualizations without needing help from data analysts. This shift significantly reduced ad-hoc requests, allowing analysts to focus on more in-depth analyses, come up with better metrics or complex attribution designs, and explore advanced solutions. Sigma’s cloud-native approach aligns perfectly with our vision for data-driven marketing growth as a marketing agency. Sigma enables our team to make smarter and faster decisions for our clients.


    Computer Software

Sigma to the rescue

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Very easy to use. The Excel interface makes it comfortable and natural for someone with an accounting background
What do you dislike about the product?
Load times tend to be slower than I'm used to from other products
What problems is the product solving and how is that benefiting you?
It helps me find insights into our data. It makes me better at my job.


    Computer Software

Sigma has made my every day efforts easier and more efficient.

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
All the different capabilities available to make a dashboard pop and look sharp.
What do you dislike about the product?
When I am querying, I will randomly error out and lose all of my work.
What problems is the product solving and how is that benefiting you?
It is making querying and creating dashboards seamless.


    Alex B.

Sigma's Dashboard Configuration is Best in Class

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
I really like how interactive reports in sigma are. Being able to drill down on a specific graph and see the data behind it is incredibly helpful. I use this almost every day.
What do you dislike about the product?
I think the pages can take a while to load and time out occasionally. I'm sure this is partially due to large datasets, but still could use some work.
What problems is the product solving and how is that benefiting you?
Sigma helps me find out where users who perform key actions on our site are coming from, and visualizing the journey that got them there.


    Computer Software

Powerful tool

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
It offers a great way to visualize data and filter it to your needs to find exactly what you're looking for
What do you dislike about the product?
It can sometimes be overwhelming if you're not a power user
What problems is the product solving and how is that benefiting you?
A way of visualizing huge amounts of data. It offers a way of quickly querying the thing you want to see.


    Abram Y.

Enterprise Level Analytics Iteration

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
The ability to quickly iterate on analytics reports and analysis for both internal and external use cases. Nothing gets customers more motivated than seeing quick turnaround with feedback against their data. Iterating directly in native applications can take multiple sprints to complete, and by that time you've lost the valuable customer interest and engagement.
What do you dislike about the product?
To my knowledge you can't create custom visuals to drop into sigma. For our use case however once we hit a mature level with reports and views thats the trigger to devlop in house directly in the application.
What problems is the product solving and how is that benefiting you?
Sigma allows enterprise level visibility against data warehouse solutions. It also lets us quickly embed analytics and iterate with external customers while we develop. Without this we would have to build static presentations to discus with customers and lose the benefit of live interactive engagement. Internally training business users to query against databases is not maintainable. Sigma allows them to self service to a degree and takes a load off the data engineering teams shoulders.


    Brittany A.

Used it for work

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
The visuals are easy to view and understand.
What do you dislike about the product?
I can't see the underlying data and sometimes from a specific query you want to see where the data breaks down.
What problems is the product solving and how is that benefiting you?
Seeing the visual data of how students interact with our platform.


    Alex G.

Recent Product Development is a Hit! Tremendous Impact to our Business

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
As someone who has used Sigma daily for 2.5 years, the product development in the last 6 months has made such a huge difference to our organization's data. We appreciate being able to write SQL, execute queries, and create visualizations in one platform. Funny enough the Column Details and being able to search the Column names is also super helpful. Huge fans of the new updates (tabbed containers, modals, custom context menus, etc.). Even the new feature of changing the # type in the top left saves us tremendous amounts of time.
What do you dislike about the product?
In the last 6 months, datasets are now buggy and you are unable to write without getting kicked from the query. When I brought this up on a demo, I was told "who uses datasets anymore" which led to a distrust. A lot of our historic dashboards rely on datasets and it makes editing / modifying queries near impossible. I have to do everything in the Explore mode and copy/paste over. We have reported it countless times over the last few months but have gotten no updates or current workarounds.

The pop-up prompting the user to choose a Data Model instead of a Dataset was confusing at first. It took me months to finally try Data Models since its documentation did not provide a clear translation for how it is meant to "replace" datasets. The Metrics are a good idea, but time consuming to set up compared to writing the equations in the workbook itself.

We are looking to embed a Sigma dashboard in our mobile app but are running into restrictions with Sigma. Can't hide the bottom toolbar, can't turn off export functionality, etc.
What problems is the product solving and how is that benefiting you?
The recent product developments are allowing us to analyze data & provide actionable, easy-to-digest dashboards for our customers. We will rely more on Sigma embeds in place of engineering efforts due to the ease of use & flexibility to publish and immediately update in our platform.