We've got three main use cases. The most common one now is ransomware protection, specifically one-touch recovery. If a customer is affected by ransomware, they can easily recover just the affected files with Rubrik, without having to do a full data backup recovery.

Rubrik has built-in intelligence to know what's been affected, allowing for quick recovery and minimal downtime.

The second use case is for cloud migrations. You can back up your data on-prem and then restore it to another location, streamlining your migrations. It is a clever way of using backups.

There's no need for human intervention to kick off the automation if you create workflows in Rubrik that can be followed in the event of a backup or compromise. For example, you can define backup policies and retention policies.

You can automate tiering. If something is older than, like, 90 days on the backup, it can automatically move to cheaper disk. That's another key feature of the automation process. Rubrik does a lot of incremental backups, eliminating the need for those manual large backups all the time.

The main reason our customers are buying Rubrik is the automated intelligent data management. It analyzes storage usage and automatically optimizes compression, data location, and deduplication. This part of the automation process is very valuable because it eliminates the need for a human to manually optimize storage.

The automation of policies is powerful. It automates the backup and recovery process, reducing manual human errors.

Also, it's a single platform for managing backup, replication, and recovery, eliminating the need for different products. The one-touch recovery reduces downtime and accelerates business continuity.

Additionally, people really like the global search, which allows for granular recoveries. Regarding security, Rubrik is immutable by default. Many other backup technologies rely on the storage they live on to be immutable, which can be a problem if someone gains access and turns it off. Rubrik's immutability is by default.

There is room for improvement in the cost. Make it cheaper. Everyone knows what you're getting with Rubrik. It's expensive for a reason, but it is one of the better ones.

Sometimes, when we talk to customers, we explain the amazing features, cost savings, and efficiencies. But when we give them the price, the people in procurement who don't understand the technology just look at the price and want it lower.

I try to explain that it's saving them money and paying for itself. If something happens and the company can't work for a week, they'll lose millions. Then, they're complaining about a few hundred thousand pounds. This avoids brand reputation damage too. If you get caught in the news saying you've had ransomware, it could affect your company.

In future releases, Rubril could open up more SaaS protection for products like Salesforce or ServiceNow. I know Rubrik is doing something with SAP, but there's competition in that space.

I started in 2014, so it's been almost ten years.

I would rate the stability a ten out of ten. It is very stable.

It's very scalable, which was the reason it was invented because traditional backup wasn't scalable.

I would rate the scalability a ten out of ten.

We work with companies of all sizes, from 750 end users to 10,000 users.

We've been working with Rubrik for many years. For now, we have between 20 and 50 customers.

The times I've worked with them, the customer service and support were just a little bit slow, but they're still very clever.

So, the customer service and support could be a bit faster.

Commvault, Veritas, and Zerto are the main ones. As a reseller, we work with a lot of competitive products, including Veeam and Rubrik. Lately, there have been opportunities for both.

However, customers are often already using one or the other, so it is difficult to switch them to Veritas.

The competitive edge lies in terms of the automation. Traditional backup solutions, like Veritas, involve a lot of manual processes. Rubrik's automation overcomes many of the manual issues and testing challenges.

Security and compliance is another area. Rubrik's reporting and analytics help overcome challenges related to backup reporting, especially for compliance with regulations like GDPR.

Rapid recovery is a big challenge. Rubrik's One-Touch Recovery helps address this. Using backup as a migration tool can also help overcome challenges when moving to a hybrid cloud.

Finally, storage management. Customers buy a lot of storage, and it's hard to manage efficiently. Rubrik's intelligent data management platform can help overcome this challenge.

The deployment is actually very straightforward, probably one of the easiest data protection platforms to roll out. They've really reinvented the way backup is done. The founders came out of Google, the guys who made Rubrik.

Deployment model:

It's primarily on-prem, but recently, people have been interested in the cloud protection module.

Deployment time:

Rubrik is easy to deploy, you should be up and running within a few weeks after testing. So, it can start from a few days to a couple of weeks.

For a small company, the deployment could be just a few days. For a bigger customer, it could be a couple of weeks, depending on their requirements. But you can be up and running quickly, then it's just a matter of configuring it to their specific needs.

We work in the resell division, so get measured on selling licenses, but the rest of Accenture is measured on professional services. They would handle the implementation, support, troubleshooting, and upgrading.

Accenture has 750,000 people divided into client teams. Each client has a group of sales or technical teams, and the technical teams are divided into security, infrastructure, compliance, and risk. It's difficult to say how many are in the technical teams, but each client has one, and we have 250 key clients around the world. So, tens of thousands of people.

The main benefit is cost savings. Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage. The automation features also reduce manual labor from the operations team.

One-touch recovery reduces lost revenue by recovering quicker. Automation improves staff productivity and reduces costly human error. So, overall, there's reduced risk, no business disruption, and a faster time to value because it's easy to implement, and much of it is automated.

It is a more expensive solution, but people need to know what they're paying for. On a scale of one to ten, where one is extremely expensive, and ten is very cheap, I would rate it a four.

Overall, I would rate the product I a ten out of ten. I love the product!

I use the solution in my company, and we use it to protect our on-prem managed servers from Oracle. My company is trying to back up VMware and VMs, which is the reason why we use Rubrik.

The most valuable area I noticed in Rubrik is in the area with the configuring of SQL backup. When we are adding SQL host to Rubrik, it is easy and reliable to configure SQL backups on Rubrik as well as to deal with VMware vCenter. The only thing I noticed in Rubrik is that configuring Oracle Database backup is difficult. When Oracle Database backup is hosted on Windows, configuring Windows on Rubrik is kind of a difficult or tough task.

When it comes to Oracle Database or Linux-based machines, it is easy to configure Oracle Database when we are using Linux. With Windows, it is difficult to configure Oracle Database. If the ease of configuration of Oracle Database while using Linux can be made possible with Windows, it will be a great help to the administrators.

I have experience with Rubrik.

It is a stable solution. Stability-wise, I rate the solution a ten out of ten.

From what I heard, most of my company's customers are migrating from different backup tools to Rubrik. My organization deals with around ten clients who use the product.

The solution's technical support is really great and good support.

The product's initial setup phase is very admin-friendly.

The setup phase and upgrades issues and configuring Rubrik Edge using vCenter, VMware, or hypervisor. My company has good documentation from Rubrik. By going through the documentation, my company easily sets up a Rubrik-based environment. My company was involved in the deployment process of several Rubrik Edge servers for our customers. I have deployed Rubrik Edge servers using VMware and hypervisors. I have set up new physical Rubrik appliances, after which our company migrated the complete Rubrik to a different site, and we deployed it there.

The solution is deployed on an on-premises model.

I integrated Azure Cloud with Rubrik for archival purposes. When we face a disaster, by using the cloud, we can simply connect as a reader on the different Rubrik brik, and we can make it a plug-and-play kind of stuff, which is a great feature introduced by Rubrik.

I recommend the product to others.

Whenever I work with different customers who use different backup products, I suggest to them how they need to consider migrating to Rubrik. I recommend Rubrik to my company's customers who use legacy backup tools. The product is stable and reliable.

Speaking about the benefits offered by the product, I can say that my company's Rubrik license expired in May 2023. Rubrik's team gave my company a buffer time of two months to upgrade and renew our licenses, and such support was one of the great things I noticed about Rubrik.

I rate the tool a ten out of ten.

We conducted a thorough evaluation of various vendors through an RFP process, comparing Rubrik with other solutions like Commvault. Ultimately, we chose Rubrik due to its cost-effectiveness and its strong capabilities in backing up our predominantly virtualized environment, particularly within VMware.

Integrating Rubrik into our existing data protection strategy was straightforward. We deployed the Rubrik cluster and connected it to vCenter. We set up local service accounts for Rubrik to initiate snapshots and used VMware tags to align backup schedules and retention policies with Rubrik's SLAs. Different tags were used for production, dev/test, and database servers, triggering specific backup processes accordingly.

Rubrik has provided us with peace of mind by offering immutable snapshots and backups, reducing concerns about data encryption. We've successfully restored various systems without issues, even older versions. It allows us to temporarily restore systems in parallel with production, facilitating interaction or file transfer between them, which is particularly useful for setting up test environments.

Regarding disaster recovery, Rubrik, coupled with cloud storage from Wasabi, enhances our capabilities by enabling us to restore to another data center in a different state. While Rubrik may not be ideal for immediate environment restoration, we leverage other technologies like VMware and Nutanix AHV for faster recovery with minimal data loss, ensuring critical systems are up and running within minutes.

Rubrik's immutability feature ensures the security of our backups by preventing unauthorized alterations. The most effective feature for simplifying our data backup processes is the ability to perform on-demand or scheduled backups and restores, which greatly enhances manageability.

The security and compliance features have had a positive impact on our data management practices. We utilize Rubrik not only for virtual machine backups but also for backing up approximately twenty terabytes of unstructured data, including file shares and documents. This allows users to easily restore deleted documents using the Soft Delete feature, depending on the backup frequency.

The web interface could benefit from some improvement, particularly in terms of alerting and dashboard clarity. The cloud web interface is somewhat confusing and could use more development attention. Additionally, it's essential to ensure that local on-premise management options remain available alongside cloud-based solutions, as internet availability can affect backup management. Regarding features, cross-hypervisor restore functionality would be a valuable addition, allowing for greater flexibility in restoring VMs across different environments.

I have been using Rubrik for the past five years.

Rubrik's initial deployment was straightforward.

Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive.

I highly recommend requesting an on-site demo to fully evaluate Rubrik's capabilities before making a decision. Overall, I rate Rubrik as a ten for its effectiveness as a backup solution.