Acquia DXP
AcquiaExternal reviews
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I am mostly familiar with DAM
What do you like best about the product?
Widen DAM allows for users to easily store, share, manage and understand more of the entire content process.
What do you dislike about the product?
It takes time for additional updates to take place
What problems is the product solving and how is that benefiting you?
Reducing manual effort for creatives and content owners
Recommendations to others considering the product:
Do it!
MY ACQUIA OPINIONS
What do you like best about the product?
Simple, Fast and userfriendly interface,
What do you dislike about the product?
Technical services and additional improvements
What problems is the product solving and how is that benefiting you?
We can reach our campaigns faster and to more accurate audiences.
Recommendations to others considering the product:
I can recommend Acquia, but it needs improvement in technical support and development.
You can build a world-class customer experiences powered by Acquia Marketing Cloud
What do you like best about the product?
Provides CDP, Personalization, Campaign management with a common UI. The various Marketing Cloud products are integrated seamlessly together. But, while the products are great, you aren't locked into using them. If you have a preferred platform you can use it to build a best-of-breed system instead of being locked into a particular vendor's product stack.
What do you dislike about the product?
Overall, the Acquia Marketing Cloud is an excellent suite of products. As Acquia acquires new products, Acquia should continue integrating them seamlessly with the other Acquia products and providing integrations with other MarTech products.
What problems is the product solving and how is that benefiting you?
Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels.
Acquia Marketing Cloud is a product of the present and the future!
What do you like best about the product?
The product is very convenient to use. Technically easy to set up. Minimal participation is required from technical personnel. Clear business logic. Convenient guide.
What do you dislike about the product?
There are no negative comments about the product.
What problems is the product solving and how is that benefiting you?
It decreased operating activity. Easy system monitoring does not require a separate technician. Solves a problem with fault tolerance.
Good data segregation and filters
What do you like best about the product?
Great customer data extraction capabilities
What do you dislike about the product?
Nothing worth mentioning, great capacities overall
What problems is the product solving and how is that benefiting you?
No issues, minor hicups easily solved within community
Lots of capabilities, but a bit of a steep learning curve.
What do you like best about the product?
The dynamic campaign workflows make complex scenarios possible.
What do you dislike about the product?
The UI can be confusing, such as putting "greater than -2 months" to express anything newer than two months ago in segment filters. We've also experienced many bugs that take a long time, months, to get fixed.
What problems is the product solving and how is that benefiting you?
We are looking for a white-labeled marketing experience that we can use in a B2B setting. We have been able to build this quickly with many functionalities already available.
Couple of our clients using Acquia Marketing Cloud
What do you like best about the product?
Its seamless and make content personlized. Tool has a good fit for our needs.
What do you dislike about the product?
Technical difficulties and lack of professionals to customize tool.
What problems is the product solving and how is that benefiting you?
A solid foundation for growing our digital ecosystem
Recommendations to others considering the product:
Acquia is one of our top vendors. The services that they provide are best-in-class and they communicate very well
Out of the box tool
What do you like best about the product?
Easy to use interface, collects a vast amount of data.
What do you dislike about the product?
Too many features can be confusing at times, with limited relevant functionality and advanced as needed enabled.
What problems is the product solving and how is that benefiting you?
The tool helps to categorize the data in a standardized way. Having a massive amount of data and not retrieving the desired output from it is frustrating. This exactly solves the problem by categorizing the data
A potentially great took that needs some work
What do you like best about the product?
The platform's drag-and-drop email builder is reasonably simple and easy to use.
What do you dislike about the product?
The platform does not seem to have been built by marketers and therefore does not solve many of the challenges marketers face. The platform feels clunky and does not present straightforward ways to complete your desired task.
Additionally, the platform has a lot of random bugs that hinder your ability to work within the platform seamlessly.
Additionally, the platform has a lot of random bugs that hinder your ability to work within the platform seamlessly.
What problems is the product solving and how is that benefiting you?
We intended to use Acquia Marketing Cloud for full-funnel marketing & sales reporting, integration between Marketing Cloud and Salesforce, and lead nurturing campaigns. We have had difficulty in getting any of these challenges resolved with the use of this platform.
Acquia Marketing Cloud for Email Marketing
What do you like best about the product?
I love the drag and drop editor for automation flows. It's very user friendly and easy to navigate. Their list segmentation tool is very powerful as well and allows for tons of filtering options for email lists.
What do you dislike about the product?
I did not like their reporting tool. Being in email marketing being able to easily pull reporting is super important and unfortunately their tool was glitchy and innacurate when it came to email reporting metrics.
What problems is the product solving and how is that benefiting you?
Easy-to-use open source platform that provides a powerful email marketing tool for automations and list segmentation.
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