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Versatile and reliable
What do you like best about the product?
Integrating with the API has given us the flexibility to use Tealium seamlessly with our other tools and analytics platform.
What do you dislike about the product?
Not so much a dislike but knowing how to better manage our integrations with the EventStream API would likely improve how online customer data is being passed around.
What problems is the product solving and how is that benefiting you?
Getting our tools and platforms to talk to each other. Having a reliable and extensible feedback loop is pretty important for us.
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Great way to track customer behaviour on our website
What do you like best about the product?
Access to a customers journey across the website
Stalking without being obvious
Learn what pages resonate with customers and which ones need to be reviewed
Stalking without being obvious
Learn what pages resonate with customers and which ones need to be reviewed
What do you dislike about the product?
It would be great if system could output obvious patterns and insights
What problems is the product solving and how is that benefiting you?
None as yet but I’m pretty new to Bupa and just exploring what can be achieved. My contacts are via our Analytics Team
Recommendations to others considering the product:
So far so good
Easy to use and navigate
What do you like best about the product?
Easy user interface and management of profiles and accounts at scale
What do you dislike about the product?
Nothing to dislike so far! Tealium team is amazing to work with, currently still implementing
What problems is the product solving and how is that benefiting you?
Still in the process of solving this problem, connecting user behaviours through many sites and understanding their digital experience as a whole
Great Collaboration
What do you like best about the product?
The team at Tealium are always open to ideas, collaboration and assisting in TIQ for our business. TIQ has allowed us to streamline the tagging process and create a succinct data strategy.
What do you dislike about the product?
Potential downfall of iQ is the ability for multiple people to make changes.
What problems is the product solving and how is that benefiting you?
Easy UI
Great product
What do you like best about the product?
Easy to use and figure things out. Also great for sending Audiences to other places
What do you dislike about the product?
Governance could be a bit better - limiting people and audit trails
What problems is the product solving and how is that benefiting you?
Keeping audiences across one tool and sending to many (single source of truth). Still in build phase so benefits still to come
Recommendations to others considering the product:
It’s great. Get it!
a very steep learning curve but rewarding
What do you like best about the product?
the ability to customize your setup to perfectly reflect your business through data unification as well as distributing data to most vendors
What do you dislike about the product?
the necessity to have advanced level of coding experience. 85% of your use cases will have to go through custom javascript. you may also look back to google tag manager and see greater simplicity overthere.
What problems is the product solving and how is that benefiting you?
the learning curve was so steep we did not turned on profits. overall, if it was not for the other tealium products, we would have gone faster through gtm
Recommendations to others considering the product:
plan your deployment, do not rush into production. define use cases, find low hanging fruit. keep it simple.
Great vendor agnostic support
What do you like best about the product?
There's plenty of well written support articles that clearly explain concepts of every facet within tealiumiq. Whenever I need help these act as a great resource, and if I'm ever within doubt the support team at Tealium are always on hand to resolve our tracking problems.
What do you dislike about the product?
I've had troubles in the past with multiple users adding extensions that are conflicting with one another however these have been addressed both with recent updates to iQ and by speaking to support staff who have made recommendations.
What problems is the product solving and how is that benefiting you?
We've been able to dramatically clean up our data quality by using extensions and ensuring data between vendors in much more in line
Great solution for omni-channel marketing
What do you like best about the product?
Creating audiences easily and using them across different solutions and channels.
What do you dislike about the product?
The way to find what is where is a bit hard sometimes.
What problems is the product solving and how is that benefiting you?
Using webhook let us to connect to our CRM system and also Adwords connection is a very useful use case for us.
great to optimize a big amount of tags putting order and cleaness in the configuration
What do you like best about the product?
i like the chance to setup libraries in order to optimize different tags into one unique version
What do you dislike about the product?
the fact that you cannot test in preview and you cannot use workspaces, but i just learnt today that both should be released very soon :)
What problems is the product solving and how is that benefiting you?
the manual work needed to configure tags daily in gtm
Advanced user experiences
What do you like best about the product?
Once it has been integrated, constant re-integrations every time there is a tech change
What do you dislike about the product?
It ids tricky to preview changes without releasing straight to live
What problems is the product solving and how is that benefiting you?
Joining up data silos and activating the rich data thatwas not used before
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