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iQ get started 4 better Data
What do you like best about the product?
helpful to our customers and clients who find the data useful
What do you dislike about the product?
bit confusing language like data layer and event stream seem similar
What problems is the product solving and how is that benefiting you?
data layer issues which don't collect all information and data we need
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Smooth Onboard - Boundless Potential
What do you like best about the product?
We recently onboarded as a customer and have enjoyed a professionaland well informed engagement to date. Designand Planning meetings were well attended by appropriately skilled staff and our use cases were analysed and turned around promptly.
We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement.
We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement.
What do you dislike about the product?
Long termtag/event management and concurrent usage is clearly not yet fit for purpose but these are both areas enjoying strong investment from Tealium.
What problems is the product solving and how is that benefiting you?
Multi-brand customer engagement is an area we have historically been poor at. We hope to share customers more routinely across our portfolio and take the customer on meaningful travel across those brands for life!
Recommendations to others considering the product:
Resource the platform correctly. It's powerful but high touch.
Having a 360 consumer is great stitching not so much
What do you like best about the product?
Being able to create attributes using an intense logic with tally's etc helps us to utilize the full potential of our data.
What do you dislike about the product?
Having no ability to remove a stitch causes issues for us in the GDPR field, we would like to be able to make logic when to stitch and when not to stitch but also to remove only portions of the data in stitched profile.
What problems is the product solving and how is that benefiting you?
The CDP is an integral part of our data pipeline, in acts like an ESB.
Very easy to use
What do you like best about the product?
Clear UI, all the features you would expect and well integrated with most other tools we use.
What do you dislike about the product?
Integration with Appnexus is not finished yet. This is essential for us.
What problems is the product solving and how is that benefiting you?
Identifying and segmenting audiences.
Easy to implement and manipulate tags
What do you like best about the product?
Once the base code is on your site or app you can integrate various tags within Tealium IQ and not have to change the code on site or app going forward. You can also use extensions to manipulate the data to be more user/business friendly.
What do you dislike about the product?
The interface for the publish version history is not the most user-friendly way to view when trying to find a publish that has caused issues. A calendar view would be great to easily identify the publishes for certain dates.
What problems is the product solving and how is that benefiting you?
Having the control to integrate various tags such as Analytics, Social, Campaign tracking etc. without further development required on website and app.
Tealium IQ
What do you like best about the product?
Tealium is an incredibly power piece of software - in terms of the ability to a) apply tags, but also to manipulate the data into a usable form
What do you dislike about the product?
There are issues with button tracking, link clicks and the ability to follow users through SPA's.
What problems is the product solving and how is that benefiting you?
Utilised as the engine that powers Adobe as well as the data warehouse.
Ability to link all our tags in one container
What do you like best about the product?
My favourite aspect of Tealium IQ is the use of many vendors in one tag management system, with the use of extensions to open the horizon even further. It has improved tag governance in my organisation and reduced the time spent in making changes across different products.
What do you dislike about the product?
I dislike the 5-minute delay between the deployment of my publishing
What problems is the product solving and how is that benefiting you?
Solving the problem of having many different vendor tags being implemented from different servers, Tealium helps me do this from one single platform
Smooth expericence with the platform
What do you like best about the product?
I like the new interface and the amount of resources there are.
What do you dislike about the product?
I would like a few more resource videos. I find videos much more helpful than the documentation. More case studies and examples to configure.
What problems is the product solving and how is that benefiting you?
How easy it is to see the data layer and configure tags. Also the amount of the resources are great for troubleshooting.
TAS for better CX
What do you like best about the product?
easy to use
fast access to insights
real time data
fast access to insights
real time data
What do you dislike about the product?
not much
lack of helping hands
proactive consulting
lack of helping hands
proactive consulting
What problems is the product solving and how is that benefiting you?
visualizing customer behaviour
act on received data
act on received data
Recommendations to others considering the product:
Test it
Works well but manual to build complex audiences
What do you like best about the product?
The different audiences segmentation options, discipline, subdiscipline, company etc. It allows me to build more nuanced audiences that krux.
What do you dislike about the product?
There is no boolean search string option available to different job titles must be inputted manually.
What problems is the product solving and how is that benefiting you?
I am able to use audience stream to exclude candidates who have already applied for roles at a certain company so we do not pester them with emails prompting them to apply.
Recommendations to others considering the product:
It is for detail-oriented people!
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