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Tealium IQ is the most versatile Tag Manager out there
What do you like best about the product?
The flexibility and advanced options are great. Almost every obstacle or feature gives you at least two and often more ways of going about the same task.
What do you dislike about the product?
The other side of the coin is that the vast volume of options also erodes the idea of "best practice" in many cases, as it is more a question of preferences. If you are to get the most out of IQ you need intermediate skills in coding as well.
What problems is the product solving and how is that benefiting you?
We are removing scripts from the websites sites and controlling every load and tracking parameter in Tealium IQ, in order to centralize governance and to optimize site performance. Furthermore, IQ facilitates tracking new dimensions and events that would have been very development dependent to establish beore TEalium IQ
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Customer segmentation AudienceStream
What do you like best about the product?
A key feature of AudienceStream is the simplicity and the extent of how customers can be segmented to better understand customer behaviour and attributes.
What do you dislike about the product?
There are little downsides to AudienceStream, but like any other CDP tool implementing it requires a level of expertise to set it up correctly. Once set up the system does what it's meant to do.
What problems is the product solving and how is that benefiting you?
Tealium AudienceStream is a key tool used by us and our clients in segmenting visitors on websites and mobile apps. Using AudienceStream CDP to create audiences and attributes for targeted marketing and personalisation.
To guide customer flow on the website and optimize conversion, AudienceStream is the perfect tool to understand and identify the customer when they land on the website or mobile app and trigger other marketing tools to drive conversaion.
To guide customer flow on the website and optimize conversion, AudienceStream is the perfect tool to understand and identify the customer when they land on the website or mobile app and trigger other marketing tools to drive conversaion.
The Industry Standard in Tag Management Solutions
What do you like best about the product?
The technology, the people, outstanding engineer support
What do you dislike about the product?
I'm a big supported and advocate of Tealium and all its products
What problems is the product solving and how is that benefiting you?
Standardization of marketing tag implementation, centrally manage and maintain all marketing tags
Recommendations to others considering the product:
by far beats the competition
It Works
What do you like best about the product?
TIQ has made our teams' lives much easier in the sense of tag management. The ability to configure, control, and roll out all in one interface is a key time saving factor. It's flexibility is a plus too.
What do you dislike about the product?
The way we initially implemented the tool, seemed to have quite a bit of repetitive tasks involved. Later on realizing that didn't need to happen wasn't cool.
What problems is the product solving and how is that benefiting you?
Tag management, data transformation
Best Tag Manager out there
What do you like best about the product?
plug and play with a lot of tools and tags. Easily manageable from a single UI.
What do you dislike about the product?
I can't "Open link in new tab" which is kind of annoying. If i want to review 2 tags, I basically have to take a screenshot and look at them side by side.
What problems is the product solving and how is that benefiting you?
Scaling marketing tag implementation across multiple brands and regions.
Recommendations to others considering the product:
If you need a unified portal to manager all your tags agnostically, TIQ is the way to go.
TAS - Unlocking Potential
What do you like best about the product?
- easy/intuitive interface
- audience discovery tool is insightful
- omnichannel is a fantastic feature (stitching offline and online data)
- built in connectors makes sending audiences to other vendors pretty simple
- audience discovery tool is insightful
- omnichannel is a fantastic feature (stitching offline and online data)
- built in connectors makes sending audiences to other vendors pretty simple
What do you dislike about the product?
One thing that would be helpful when building out audience rules would be the ability to use RegEx. It would also be helpful to be able to use nested logic to cut down on the "length" of a rule.
What problems is the product solving and how is that benefiting you?
We're able to enter people into and out of audiences and ET journey with relative ease; each month we see that our work in TiQ and TAS is impacting results in a positive way.
Tealium IQ is transforming our digital experience
What do you like best about the product?
Tealium IQ Management is easy to implement and does not replace our Google Analytics deployment, but instead helps us manage across multiple data sources to build audience and take action on that data. I'd recommend this product to any business that is trying to solve the personalization challenge many of us face.
What do you dislike about the product?
It can be difficult for our executives to understand the differences of the various tagging systems and the different roles they play.
What problems is the product solving and how is that benefiting you?
Stitching many data sources together in order to learn as much as we can about our customers and provide them the tailored content they want.
Versatile Magic Hat
What do you like best about the product?
Tealium IQ Management has worked like a magic hat for our company. In a world where vendors change every couple of years it becomes very expensive and time consuming to go and update the code for every new vendor. Tealium IQ has helped us standardize our analytic intake as well as increase speed to market for new features and onboarding new platforms.
What do you dislike about the product?
Tealium still loads as a javascript that adds delays and additional network requests. Would be great to be able to easily setup tealium scripts to load from our domain directly. Even better if we could load it via our CDN solutions directly.
What problems is the product solving and how is that benefiting you?
We have solved our tag management solution as well as being able to quickly add thrid party vendors to our website or even quick fixes like simple redirects or js patches
Great Product
What do you like best about the product?
We use TiQ to manage tags for our global, multi-brand, multi-agency company. The product itself is great but the real differentiator with Tealium is the community and support - they're one of the most responsive vendors I've worked with and consistently listen to/act upon my feedback.
What do you dislike about the product?
We've had some issues with TiQ not having prebuilt integrations with some of the smaller vendors we use - the upside is they often release new integrations and have been proactive in working with us to build out custom templates as needed.
What problems is the product solving and how is that benefiting you?
Global data layer alignment, ability to quickly onboard/offboard vendors, power reliable global analytics tool.
informative and useful
What do you like best about the product?
tealium iq users from different companies sharing their experiences was very useful and informative
good to know the challenges faced by them and how it was handled
good validation that we are heading in the right direction
good to know the challenges faced by them and how it was handled
good validation that we are heading in the right direction
What do you dislike about the product?
i have not found anything yet to dislike
What problems is the product solving and how is that benefiting you?
tag management for various pixels
be able to manage tags better
be able to manage tags better
Recommendations to others considering the product:
great product to try out
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