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AudienceStream is the capability the industry has wanted for years
What do you like best about the product?
The most powerful aspect of the AudienceStream product is its ability to bridge the gap between client side and server side. The biggest frustration with the tag management category has been its restriction in operating in the client side space, and AudienceStream allows our clients to unlock powerful new use cases, including bespoke integrations with their own internal platforms.
What do you dislike about the product?
Two things I would love to see in the AudienceStream product are the ability to better categorise badges beyond the current flat structure, and the ability to visualise the distribution rules to allow more finely honed control of audience rules.
What problems is the product solving and how is that benefiting you?
AudienceStream's most powerful application for our clients revolve around its profile enrichment, allowing offline attributes to be brought back into the browser and be used to power a new level of personalisation. In addition, the ability to centralise data distribution beyond client side technologies has elevated that platform to more than just marketing stakeholders.
Recommendations to others considering the product:
Important to consider from an architectural perspective where it fits in your stack.
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TIQ is very intuitive and effective tag and data management tool
What do you like best about the product?
Tealium IQ's interface is very intuitive and the pre-build tag implementation enables none technical marketer to deploy tags effectively without significant IT overhead.
What do you dislike about the product?
There are some load time overhead that impacts the overall load time. Even though most of this is due to the third party pixels.
What problems is the product solving and how is that benefiting you?
We use TIQ to manage all of our tags and track data across all of our software platforms.
Streamlined Tag Management
What do you like best about the product?
Flexibility and customizability. If the out-of-the-box tag and/or extension doesn't fit what we need it's easy to customize it to fit our use case.
What do you dislike about the product?
It's hard to tell what is the most current tag in the tag marketplace and it'd be nice if we were notified when newer tag template versions are made available.
What problems is the product solving and how is that benefiting you?
Data collection and tag management. It's easy to QA/DEV new features on the actual website without effecting the production facing site.
Great tag management and excellent customer support
What do you like best about the product?
I honestly love the fact that anytime I have an issue with a tag I can call my account rep and get a quick solution.
What do you dislike about the product?
Not much, for tag management it works very well
What problems is the product solving and how is that benefiting you?
Honestly, just tag management.
Powerful platform for real-time action
What do you like best about the product?
I like the ability to select tracking events in real-time and send those events wherever needed for further processing.
What do you dislike about the product?
Somewhat sparse system-level logging often not enough to identify issues. I'd also like the ability to further transform or convert data types to make it easier to deal with sometimes inconsistent data resulting in errors.
What problems is the product solving and how is that benefiting you?
Ability to implement and adjust Cart Abandoner integrations without burying it in code somewhere allows Marketing group to understand and make adjustments as necessary.
Recommendations to others considering the product:
Solid implementation of tracking in conversions flows with standard e-commerce integrations is very important to get right for best results.
Best IQ tool I to work with
What do you like best about the product?
I have worked with more than 4 TMS. This has been the best and complete tool .
What do you dislike about the product?
I have not found anything that I dnt like. Yet to find it
What problems is the product solving and how is that benefiting you?
We use it to make sure we do effective tagging on the site. Also this is the foundation to use Audience Stream in future
Recommendations to others considering the product:
This is the best and complete TMS .
Audience Stream Learning
What do you like best about the product?
The ability to understand Tealium Segments in real time is the best feature of Tealium Audience Stream. Its a reatively easy Product to learn as it took a quick course on Tealium Education Platform to start working with the platform, The pre-requisites are Tealium IQ and an understanding of Tag Management.
What do you dislike about the product?
The configuration of variables is a tedious process and mapping them correctly is a must. This is more of experience as we continue to work on the platfor,
What problems is the product solving and how is that benefiting you?
Data Specification and flow of data through variables is what I found difficult with the product,
Recommendations to others considering the product:
This is Product with Cutting Edge Technology Way ahead of the competitors in this space and has a good future,
Simple and Powerful
What do you like best about the product?
The tool allows you to identify events, create badges, and put them into audiences in a very intuitive manner.
What do you dislike about the product?
If the data layer is not built cleanly then you will run into problems. Need an easy clean up or merge
What problems is the product solving and how is that benefiting you?
Identify customers and providing real time actions to reach them.
Independence in a world of proprietary platforms
What do you like best about the product?
A product that simplifies the foundations of marketing activation, AudienceStream comes with a range of connectors to reputable marketing platforms that are easy to use and quick to configure.
What do you dislike about the product?
Initial learning curve is steep and difficult to delve deeper to debug unexpected behaviours in tool
What problems is the product solving and how is that benefiting you?
Need to share and orchestrate across multiple channels and bring back control of customer data in to the organisation.
Great implementation team ensuring we are setup for success.
What do you like best about the product?
Working with Tealium IQ has been a positive experience. The Tealium team is dedicated to ensuring that we are setup for success taking the time to help integrate Tealium IQ, and work with the team make sure they are trained appropriately.
What do you dislike about the product?
The initial setup was not clear to users, and some of the reference materials were not clearly articulating how the data layer would be setup.
What problems is the product solving and how is that benefiting you?
Key business problems being solved include reducing the time needed from Engineers to setup and manage tags, as well as, helping to improve our access to high quality data.
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