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Tealium AudienceStream Provides Best-in-class Customer Data Unification
What do you like best about the product?
I like the visitor stitching technology that is available within Tealium AudienceStream. We leverage this to create reliable customer profiles of our site visitors.
What do you dislike about the product?
I think the UI is a bit difficult to fully learn & comprehend. This may be a result of AudienceStream still being fairly new to us, but TealiumIQ feels slightly easier to navigate.
What problems is the product solving and how is that benefiting you?
Tealium AudiencStream CDP is helping us better understand exactly who our customers are. We are now able to stitch together the same user across multiple devices which can benefit us by making our messaging more tailored and less redundant.
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good CDP, easy to find technical documentation and good product and support team
What do you like best about the product?
It is a very versatile tool where you can always find a way to achieve your goals. It allows you to send audiences to multiple platforms in a simple way. The support team is easy to contact and offers service in multiple languages.
What do you dislike about the product?
The learning time can be a bit long for new team members, but getting to know the platform is easy due to the large number of training resources that Tealium offers.
What problems is the product solving and how is that benefiting you?
Define new audiences and connect them to multiple platforms. Define new audiences and connect them to multiple platforms. With Tealium Audience Stream CDP this is achieved easily and quickly.
Unifying Customer Data for Accurate Activation
What do you like best about the product?
Tealium CDP has helped us integrate various sources of customer data to then standardize and create audiences that are activated in marketing channels.
What do you dislike about the product?
The UX can be improved, it would be nice to include tooltips to help better understand the features. It is also interesting to have a dashboard to see the volume of audiences
What problems is the product solving and how is that benefiting you?
Creating 360 customer view.
Solve the silos in the data and in the work culture of the different business departments.
Activate audiences in specific marketing channels with a more accurate experience.
Solve the silos in the data and in the work culture of the different business departments.
Activate audiences in specific marketing channels with a more accurate experience.
Best Server Side Integration in a cookie less world
What do you like best about the product?
its work most of the time without any issues
What do you dislike about the product?
Nothing. It works without any issues for our use case.
What problems is the product solving and how is that benefiting you?
We have quite a lot of data science model that is dependent on Audience Stream. These data science models predict scores every lead.
With Tealium, my marketing campaigns are tailor-made for success
What do you like best about the product?
Tealium AudienceStream CDP is really good at dealing with data right away. It helps me quickly adjust to what customers are doing, and being able to change fast is key to making my marketing work better.
What do you dislike about the product?
If you're not a tech whiz, Tealium AudienceStream CDP can be too much because it has so many features. Making some parts easier to use without taking away what it can do would make it way better.
What problems is the product solving and how is that benefiting you?
Tealium AudienceStream CDP helps keep track of what customers do on different platforms. By bringing data from everywhere together, it shows me how customers move and behave, which helps me make my marketing better at catching people’s interest and getting them to buy.
I lead the Data Operations for Visible
What do you like best about the product?
I like that we can build audiences based on events and send the audiences to marketing platforms.
What do you dislike about the product?
It's not easy to QA an audience in event stream.
What problems is the product solving and how is that benefiting you?
Sending custom audience to marketing tags helps us to target valuable cohorts.
Still the best CDP
What do you like best about the product?
What I like most about Tealium AudienceStream is that it is platform agnostic. We can grow our MarTech stack as necessary without the need to invest in a single platform. This saves money and makes our investments more effective.
AudienceStream also has hundreds of native connectors so we can capture and organize multiple sources of data. This helps us build more accurate profiles of our customers, and communicate with them in meaningful ways.
AudienceStream also has hundreds of native connectors so we can capture and organize multiple sources of data. This helps us build more accurate profiles of our customers, and communicate with them in meaningful ways.
What do you dislike about the product?
The only downside to Tealium AudienceStream is that it can be more technically challenging to manage. But, they provide great documentation and knowledge and training. However, I advise you work with Tealium experts to properly manage the platform.
What problems is the product solving and how is that benefiting you?
Without Tealium AudienceStream CDP we would not be capturing and structuring data on our customers. AudienceStream helps us identify and use actionable data.
This review is about Tealium IQ and Event Stream as I'm not a Audience Stream user
What do you like best about the product?
What I like most about Tealium IQ is the large number of tags in the marketplace and the ease of implementation. And in case there isn't a specific tag, you can request it through support (which is also awesome) and they develop new tags on a regular basis.
Also, the ease of connecting Tealium IQ and Event Stream allows anyone to do it and the results are fantastic when it comes to data collection and enrichment.
Also, the ease of connecting Tealium IQ and Event Stream allows anyone to do it and the results are fantastic when it comes to data collection and enrichment.
What do you dislike about the product?
Tealium IQ is a tool that can be difficult to learn to use at first. Also, I think it would be good if, before publishing, you could warn if there is incorrect code that could "break" the application. It doesn't happen a lot, but if in any implementation with JS code there is an error, it can cause problems. GTM, for example, doesn't let you publish if there is an error in the code.
What problems is the product solving and how is that benefiting you?
Tealium Event Stream helped us a lot in performing datalayer validations in app through the Google Sheet connector, where I can find the user traces in real time.
My review will be on TiQ & EventStream as I am not a AudienceStream user.
What do you like best about the product?
I think one of the TiQ strong points of TiQ is its mobile app tracking capalities. Additionally, the integration between TiQ and EventStream is awesome.
What do you dislike about the product?
The learning curve is long. TiQ is not as easy to use as other TMS's like GTM.
What problems is the product solving and how is that benefiting you?
TiQ is a very potent TMS. I find it particularly useful to be able to work with JS on the mobile app TiQ profiles.
Great product with support from Tealium
What do you like best about the product?
I like how easy this is to use and how well it integrates with our marketing systems
What do you dislike about the product?
Often hard to integrate with site personalization
What problems is the product solving and how is that benefiting you?
It is helping us to personalize messaging across marketing channels
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