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Incredible Platform and Incredible Service
What do you like best about the product?
We have gotten full support from the Cordial team during our migration to the platform. They've been responsive, available, and patient in helping us understand the platform and getting it set up. The platform makes it easy to ingest the data I need and use it in campaigns, making personalization easy. We're able to link any of our platforms to Cordial, pulling data from multiple sources. There has been no lag in sends, and any issues that have been discovered have been solved promptly by the Cordial team.
The team is also always open to feedback and recommendations for product enhancements. They're open about their roadmap and willing to prioritize items that are detrimental to brands.
The team is also always open to feedback and recommendations for product enhancements. They're open about their roadmap and willing to prioritize items that are detrimental to brands.
What do you dislike about the product?
So far, we haven't had any issues with Cordial. The few bugs that have been found have been taken care of promptly by the Cordial team. I do wish that the reporting was more robust and customizable, but this is something that's on their roadmap for 2020.
What problems is the product solving and how is that benefiting you?
We are able to pull any data from our data warehouse to use for segmentation and personalization, something we weren't able to do before.
Recommendations to others considering the product:
Make sure you either purchase hours from Cordial or have the internal power to build out the necessary integrations so your data flows into Cordial appropriately.
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Marketing friendly tool, amazing support
What do you like best about the product?
1. Marketing friendly functionality. Traditional enterprise level ESPs are super powerful but require a massive team and engineering support to unlock the functionality. That leads to high costs and slow development. In contrast, Cordial allows for quick configuration of triggered emails by non-technical employees. And, with some tech support you can still have the data driven complex options. For example with an enterprise level solution it took 6 months to configure a basic Abandon Cart and Abandon Browse series, with Cordial it took 1 week.
2. Support. The Cordial team knows their tool well, are incredibly responsive and a joy to work with. With previous enterprise level tools we got passed from team to team with each group having no knowledge of our objectives, our configuration, or their own toolset. And response time was terrible. It often took weeks to resolve high priority incidents, with Cordial we solve issues in hours.
2. Support. The Cordial team knows their tool well, are incredibly responsive and a joy to work with. With previous enterprise level tools we got passed from team to team with each group having no knowledge of our objectives, our configuration, or their own toolset. And response time was terrible. It often took weeks to resolve high priority incidents, with Cordial we solve issues in hours.
What do you dislike about the product?
None at this time. There is some functionality we eventually want that isn't ready yet like price drop messaging, but it is on their near term roadmap.
What problems is the product solving and how is that benefiting you?
Cordial has driven triple digit revenue growth in email automation. We've made more progress in email experience in 3 months than the previous 3 years on an enterprise level tool.
Cordial Reviews
What do you like best about the product?
Cordial ability to do anything. Not just an out of the box email service. The ability to integrate almost anything, rewards programs, autoship program.
What do you dislike about the product?
wish some of the reporting was better but since connecting Cordial to GSC are insight has been much better.
Would like better insight to audience build.
Would like better insight to audience build.
What problems is the product solving and how is that benefiting you?
Increasing our Automation Revenue. Collecting Subscribers. Establishing some consistent uniformity across our promotional emails. Now we are beginning to really refine our automation email. Would like to become less batch heavy.
Very responsive team and technically advanced platform
What do you like best about the product?
Great platform for people who have technical chops and can unlock many of the advanced capabilities. Knowledge base with examples generally solid. A/B testing subject lines and content is easy.
Very responsive team, amazed by how fast Slack replies typically are.
Very responsive team, amazed by how fast Slack replies typically are.
What do you dislike about the product?
The platform is best for people who have at least basic programming skills.
What problems is the product solving and how is that benefiting you?
We're trying to automate some of our email sends, a/b test, create email series, and send targeted emails. As part of the process, we've achieved productivity gains. Looking up contacts has never been easier.
Great platform, lots of capabilities
What do you like best about the product?
Our team likes the ability to create audiences without needed help from other teams. We have extensive customer data at our finger tips.
What do you dislike about the product?
There are a few small user experience things that could be tweaked to make them more efficient.
What problems is the product solving and how is that benefiting you?
We're solving for fragmented data. We had multiple systems sending different types of emails. Now we have visibility across the system as we have consolidated.
Easy to use
What do you like best about the product?
Personally, my favorite part of Cordial is the ease of use. Teaching fellow employees how to operate is a breeze. Solves every problem that ESPs create.
What do you dislike about the product?
Currently, I haven’t experienced any downsides with the product.
What problems is the product solving and how is that benefiting you?
With Cordial, the benefits are endless. Messages are tailored to what our customers need, and I feel as though we get the most out of our customers data.
Great features, outstanding customer support.
What do you like best about the product?
Cordial has a complete feature set to make our email campaigns really shine. They are currently helping us with inbox placement and we have begun to see improvements on that front in a short period of time. Most of all, their customer support is top notch. Any questions that we've had have been handled in a quick and efficient manner.
What do you dislike about the product?
Nothing yet! We have been pleased with everything from implementation to our current efforts of improving email inbox placement.
What problems is the product solving and how is that benefiting you?
Email delivery to inbox rather than spam. Abandoned cart sequence. Working getting more aggressive with email marketing via browse and view abandonment.
Recommendations to others considering the product:
If you are looking for an easy to implement and manage, full featured email service provider, give Cordial a shot.
Great up and coming platform
What do you like best about the product?
Cordial’s overall ease of use has really impressed me after using another enterprise platform for several years. It did not take me long to get our email campaigns sending again during our transition period and I never feel like I am drowning in views or set up screens. What used to takes 4 screens of options and a few deep platform settings changes is usually done with few clicks.
Filtering the audiences for sends is easy and intuitive. New features and tweaks are added almost monthly but never really disrupt the overall flow of the UI.
*Best Feature -> Their staff is incredibly helpful and responsive to email and help tickets. This is so critical when dealing with marketing deadlines. You won't wait hours and hours for replies.
Filtering the audiences for sends is easy and intuitive. New features and tweaks are added almost monthly but never really disrupt the overall flow of the UI.
*Best Feature -> Their staff is incredibly helpful and responsive to email and help tickets. This is so critical when dealing with marketing deadlines. You won't wait hours and hours for replies.
What do you dislike about the product?
Would be nice to have the option to export more of email performance and audience trends as a CSV versus an image.
Filtering audiences based on the non-subscriber data is still in the works. Have had to work around this for some sends.
Dynamic content and a/b testing body content requires scripting and may not be easy for end-user types. and you will have to take a deep dive on the how your product/site/subscriber data is stored before you send more sofiticated emails. (I am sure this is case for most ecommerce related applications)
Would be nice to see a few more options for out of the box intergrations with other marketing software.
Filtering audiences based on the non-subscriber data is still in the works. Have had to work around this for some sends.
Dynamic content and a/b testing body content requires scripting and may not be easy for end-user types. and you will have to take a deep dive on the how your product/site/subscriber data is stored before you send more sofiticated emails. (I am sure this is case for most ecommerce related applications)
Would be nice to see a few more options for out of the box intergrations with other marketing software.
What problems is the product solving and how is that benefiting you?
The ability to send cart, browse abandonment and triggered/retargeted emails has shifted the whole focus of our email program. These are great sales closing tools and we have seen these emails, direct on-the-fence customers, to reach out to our customer service team.
Recommendations to others considering the product:
I would take the extra time to build out the product/order data that feeds into Cordial. This will make your life easier down the road and you will have more options when filtering your audiences and creating more personalised messaging.
Cordial's client experience team lives and breathes the company's main value.
What do you like best about the product?
When you work with Cordial's team, you know that you are in good hands. Cordial has been an integral part of our ESP migration. Without them, the entire experience wouldn't have gone as smoothly as it did.
What do you dislike about the product?
Cordial's ESP tool doesn't allow for audience list splits by percentages and capping.
What problems is the product solving and how is that benefiting you?
Cordial allows us to send out emails faster and in a more automated/targeted fashion.
Recommendations to others considering the product:
You can count on Cordial's team to help you with any questions you may have.
The best ESP for Today's Digital Marketer and Developer
What do you like best about the product?
Cordial is a robust platform that really delivers when it comes to flexibility and performance. With its many audience targeting rules and segmentation features, machine learning technology (for content optimization experiments), contact list management, custom reporting & analytics, inbox placement tests, personalization features, and image hosting, you have all the tools you need to create a successful B2C email program. (I'm sure there's more I'm forgetting!)
What do you dislike about the product?
The lack of a WYSIWYG editor initially created a steep learning curve for our lean marketing department. HTML/CSS proficiency is required as well as having a basic understanding of javascript/JSON. Over time, we learned and adapted, and it was no longer a problem. Fortunately, Cordial his releasing a sculpt editor this year!
What problems is the product solving and how is that benefiting you?
B2C direct marketing and communication.
Recommendations to others considering the product:
Educated yourself on the product. You are your only limiting factor.
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