Twilio Segment
Twilio SegmentExternal reviews
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Good
What do you like best about the product?
Helpful to clients including myself which is good
What do you dislike about the product?
hard to reach but helped out when i need
What problems is the product solving and how is that benefiting you?
helps me communicate better and connect with my team
Recommendations to others considering the product:
contact customer success
Segment allows us to enrich API data with our proprietary data
What do you like best about the product?
Segment's best feature is the ability to use their events to catalog actions committed by users. In addition, Segment does a great job identifying users based on multiple attributes, showing the users' demographics.
What do you dislike about the product?
Segment's ability to recognize the same or similar users based on attributes is still a work in progress. Therefore, their identity graph is still unreliable.
What problems is the product solving and how is that benefiting you?
The main problem our company was looking to solve is how to collect analytics from events. Segment has allowed us to accomplish this and see committed events live, allowing us to debug any issues.
Nice experience
What do you like best about the product?
I like the way that we can configure the violations.
What do you dislike about the product?
Nothing especially, I like the current features
What problems is the product solving and how is that benefiting you?
We analyze the data obtained, and thanks to the violations we can obtain insights really quickly.
Great
What do you like best about the product?
With Segment we can control all our analytics and customer interaction channels from one place.
What do you dislike about the product?
Would be great to have aggregated dashboards inside the platform too
What problems is the product solving and how is that benefiting you?
It saves our time and effort when analyzing customer behavior and sending different actions accordingly through different communication channels
Segment
What do you like best about the product?
Ease of integration when working with multiple data sources and destinations. Personas feature takes a lot of work off our team (BI) and the privacy section was really helpful when we started tackling GDPR related challenges.
What do you dislike about the product?
Segmnt have a lot of connections and is one of their ISPs, I wish there were more marketing source connections with better customisation. We have to rely on other tools to get data from all of our marketing sources when it would be nice to just rely on Segment for this.
What problems is the product solving and how is that benefiting you?
The problems we are solving with Segment revolve around data collection and having a strong overview around that - specifically having a tracking plan on how we define data to be collected and getting notified on any violations - makes data governance a breeze out the box.
the only analytics dependency you'll ever need
What do you like best about the product?
the web ui is very simple to use, and allows non-engineers to add new analytics platforms without code change
What do you dislike about the product?
Some functionalities like filtering are behind the business plan, which may be prohibitive for some.
What problems is the product solving and how is that benefiting you?
We use segment to send Identify and Tracking analytics to multiple destinations
Game Changer for unified events across our tool stack as well as tool integration speed
What do you like best about the product?
There is a series of key events that users take on our website and in our apps. It's just great that you define those events only once and can then push them to all your tool destinations. Our CRM is in sync with our ads accounts, with our marketing automation, with our analytics tools, etc.
What do you dislike about the product?
I was about to write that we're using Hubspot and that there is no Hubspot destination in Segment. When we initially connected Segment with Hubspot, we did it via Zapier, which felt like a bit of a crutch. But just checked now and saw it has been added. So that's again rather something I like ;-)
What problems is the product solving and how is that benefiting you?
1) All our key-events are unified across our entire tool stack
2) Previously, trying out new tools always required a bit of engineering work. The great thing about Segment is that once events are setup by the engineering team, pretty much anyone can connect tools that will receive all events immediately. Marketing could try out different tools for paid ads. Customer Service and Sales could try out different CRM tools, etc. All without having to involve Engineering.
2) Previously, trying out new tools always required a bit of engineering work. The great thing about Segment is that once events are setup by the engineering team, pretty much anyone can connect tools that will receive all events immediately. Marketing could try out different tools for paid ads. Customer Service and Sales could try out different CRM tools, etc. All without having to involve Engineering.
Recommendations to others considering the product:
If you have multiple teams using different tools but want to work on a unified, secure, reliable set of data, Segment is the way to go.
Allows me to easily collect and connect my data
What do you like best about the product?
We have several different sources of data as well as about a dozen destinations we need that data to flow. Segment allows me, without outside help, to connect things very quickly. Since we work with an outside agency to deploy much of our scripts and code on our website I was worried that as I started to build out our demand gen engine and bring new MarTech solutions onboard, I would have to have a ton of back and forth with our agency. But Segment has such a big catalog, most of the tech we deployed, I was able to do myself without much trouble at all. There were always plenty of support documents from Segment as well as from the other vendor on how to integrate with Segment.
What do you dislike about the product?
When I have run into a problem (not very often) trying to implement things, it was sometimes a challenge to work with support since I am not the one who implemented our instance and also I am not super code literate.
What problems is the product solving and how is that benefiting you?
Tring to connect multiple sources of data to other destinations so we could have all the data in the right places. One of the biggest benefits have been deploying other products onto our website without having to get in and code or work with our dev team.
Fantastic solution for abstracting out your analytics instrumentation and data pipeline
What do you like best about the product?
I like the ability to have a straightforward, single API for instrumenting all needed analytics events. A powerful debugger to help troubleshoot any instrumentation issues, and the flexibility of choosing from a variety of tools and storage services to pipe event data to.
What do you dislike about the product?
The only challenge I faced with Segment is the difficulty of determining which segment API calls equates to the needed commands for the analytics tool I'm siphoning data to. This requires a lot doc reading and some trial and error.
What problems is the product solving and how is that benefiting you?
The reason we decided to use and stick with Segment is we knew we wanted to explore a variety of analytics tools without committing to one and having the comfort of not needing a complex data migration if we changed our minds in the future.
An essential tool for our SaaS business
What do you like best about the product?
We've been using Segment for 3+ years and it helps us ensure that our data is centralized and shared across all of our 3rd party software.
What do you dislike about the product?
We haven't had any issues with Segment - it's been worth every penny.
What problems is the product solving and how is that benefiting you?
Segment allows us to connect all of our business data so our team can have accurate and real-time information needed to make better business decisions.
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