Twilio Segment
Twilio SegmentReviews from AWS customer
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great tool could use some updates
What do you like best about the product?
Segment powers our whole analytics platform. Its great for integrations with braze, amplitude, and redshift
What do you dislike about the product?
the UI is pretty bad. Segment does not make it easy to navigate from protocols to connections. Their web experience is pretty bad too as I'm unable to have multiple screens open when trying to compare tracking plans or destinations.
The most frustrating part is getting access to an export of my connections. Segment doesn't allow you to do this and their only response is using postman to send a get request but this doens't allow you to get an export of all your destinations.
The most frustrating part is getting access to an export of my connections. Segment doesn't allow you to do this and their only response is using postman to send a get request but this doens't allow you to get an export of all your destinations.
What problems is the product solving and how is that benefiting you?
Segment solves the problem of understanding what actions users are performing on your help. It solves many problems around this as it helps drive communications and analytics in downstream tools
Had to switch to Rudderstack. Unsure if Segment was the issue.
What do you like best about the product?
My favourite feature is the live debugger. I like how Segment can control what to send. One of the best things would have to be the ease of use. One of the best CDPs.
What do you dislike about the product?
Pricing. There are many other CDPs which provide better or more competitive pricing. The pricing should be lenient like Rudderstack and price more on destinations instead of MTUs.
What problems is the product solving and how is that benefiting you?
Allowed me to capture all sorts of customer behaviour from my website. I used it in conjunction with Amplitude. It was very useful until I found out I'm getting incorrect events post which I had to switch our CDP. I am unsure if the issue was with Segment or Amplitude.
Connects all the data
What do you like best about the product?
Segment allows us to connect all the things we need to connect.
What do you dislike about the product?
Nothing in particular - seems pretty straight forward, thankfully!
What problems is the product solving and how is that benefiting you?
Connecting data together. Helps us collect, clean, and then put into use our data, helping us be smarter / more effective.
A way to connect everything!
What do you like best about the product?
To access events and data from the majority of the services we use to receive reports, Segment offers native connectors. This includes payments, health metric instrumentation etc
What do you dislike about the product?
Not as such but it sometimes can be cumbersome and difficult to integrate tools
What problems is the product solving and how is that benefiting you?
Tracking significant events, integrating with other platforms for product analytics, and providing raw events directly to our Datalake for data availability on looker and amplitude.
Recommendations to others considering the product:
robust and simple to use analytics collector tool
Great Integration. Easy to use Interface
What do you like best about the product?
Great Integration and observability with any platform you like. Very simple to use interface. Everything is abstracted.
What do you dislike about the product?
Documentation could be a little better and detailed.
What problems is the product solving and how is that benefiting you?
Basically, it helps us in tracking our user events and to identify any problems with our platform.
Essential tool
What do you like best about the product?
Easy to use, computed traits, granular routing of data to the right place
What do you dislike about the product?
Could be easier to find some of the functions (debugging, etc)
What problems is the product solving and how is that benefiting you?
It allows us to route the right data to the right tools in a super easy way.
Segment Review QA & PM
What do you like best about the product?
I started to use Segment on the QA side of things, first time using it, found it very simple to review actions and views taken in the app. It was very detailed and caught everything the client requested to track.
I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things.
I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things.
What do you dislike about the product?
I think as I start to use more Segment I would be able to compare with other tools, but this is way different than GA and other tools I've used in the past so want to be able to explore/discover Segment full potential to find disadvantages to my focus point but so far so good
What problems is the product solving and how is that benefiting you?
what's going to be most important is how we use Segment as a potential tool at our company. I've only used following client's expectations so I want to be able to share what Segment can do with my team
Great and easy to use CDP
What do you like best about the product?
How easy it is to navigate within the platform itself and to connect data between tools. The Personas feature is particularly useful and the capabilities keep expanding on a consistent basis.
What do you dislike about the product?
While it saves a lot of time to not integrate with all the tools because Segment does that, it is rather expensive. Support could be a bit more proactive to make sure the implementation is done correctly.
What problems is the product solving and how is that benefiting you?
Integrating with different marketing tools without having to worry about moving data and syncing it to all the martech stack tools we have.
Segment is a must-have to install new tools and connect all your tech stack together
What do you like best about the product?
The ability to one-click install new destinations and have all my data there.
What do you dislike about the product?
I've seen Segment get blocked by ad-blockers / cookie-blockers, that's the only downside I can think of.
What problems is the product solving and how is that benefiting you?
Having multiple tools and not having to go through a painless implementation process with each.
My single favorite tool as a PM
What do you like best about the product?
Segment gives me complete control over all the data coming from our products, nearly codelessly. It also makes sure that data is uniform and clean. Support is prompt and excellent
What do you dislike about the product?
Honestly nothing. Every time myself wishing Segment had some capability, I find out it already offers said capability. From PII management to call error troubleshooting.
What problems is the product solving and how is that benefiting you?
Before Segment we had to install and code for every tool in our stack separately (Mixpanel, Google Analytics, Fullstory, etc.). Now we just do it once, and when I want new tools added its as easy as one click.
Recommendations to others considering the product:
Ive recommended Segment to anyone who will listen for the last 5 years of my career. Everyone who has heeded that recommendation has come back happy. Just use it.
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