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Twilio Segment

Twilio Segment

Reviews from AWS customer

2 AWS reviews

External reviews

564 reviews
from and

External reviews are not included in the AWS star rating for the product.


5-star reviews ( Show all reviews )

    Computer Software

Great for consolidating all different apis

  • August 05, 2021
  • Review provided by G2

What do you like best about the product?
Live view of events as they are sent (the "debugger")
What do you dislike about the product?
It sometimes floods the console with error messages when the quota is exceeded
What problems is the product solving and how is that benefiting you?
Not needing to integrate each API manually


    Computer Software

Best solution to integrate multiple tools

  • August 04, 2021
  • Review provided by G2

What do you like best about the product?
Very easy integration and its interface to manage, its very simple and easy to use.
The debug mode helps to troubleshoot issues at the first place
What do you dislike about the product?
nothing as such, till now we are using it on all sites and did not face any issues
What problems is the product solving and how is that benefiting you?
We are integrating other tools like mixpanel, full story, iterable etc. We don't need to add integration of these other tools to the site but we can directly add it in segment on the fly
Recommendations to others considering the product:
Segment is a good tool to avoid multiple integrations, and it provides its API and functions by which you can extend the use


    Financial Services

Best tool for user data tracking

  • August 03, 2021
  • Review provided by G2

What do you like best about the product?
- Numerous integrations with different sources make it very easy to integrate with our various frontends and backends.
- The platform is straightforward to use.
- Free plan is suitable for startups or individuals who want to try the platform.
What do you dislike about the product?
- Some integrations can have certain limitations that are hard to control.
- The price can go up considerably if you have a big project.
What problems is the product solving and how is that benefiting you?
- Low effort and little developer time are needed to add new integrations.
- Centralized way of managing user data and identifying users across different products/frontends.
Recommendations to others considering the product:
Segment is the best data tracking tool I have found so far. Its ease of use and up-to-date, and easy-to-set-up integrations make it one of the best solutions out there.


    Information Technology and Services

I like the feature that allows me to move data across the solutions that I am using

  • July 30, 2021
  • Review provided by G2

What do you like best about the product?
The ability to move data across different business solutions
What do you dislike about the product?
Since it has flexibility, you will need to use it to familiarize yourself with the platform
What problems is the product solving and how is that benefiting you?
Syncing data across various databases simultaneously.
Recommendations to others considering the product:
It's a great tool to check it out


    Oseh Shalom M.

Pay a lot to see the value

  • July 13, 2021
  • Review provided by G2

What do you like best about the product?
The tracking script is excellent and a massive improvement on trying to use google analytics.
It doesn't have a big impact on load speed either, which is useful.
You can send data to multiple destinations, which is nice.
The audience remarketing lists can be useful, although I have found better ways of integrating existing audiences with google advertising. The javascript tag is really good.
What do you dislike about the product?
You have to pay through the roof to see the value of the software
I almost prefer just using google tag manage.r
The cost for monthly user pricing is insane.
All of their 'AI' stuff is a bit markety to marketers.
What problems is the product solving and how is that benefiting you?
Tracking user interactions in the app is probably the best thing you can do with Segment.
our app has a lot of in-app purchases, so at every purchase location we can use a descriptive marker to create an event and send it to segment, and then use that data in intercom and other apps for very granular marketing.
Our app is written in Vue, so the analytics.js javascript library and the simple analytics.track work very well to create descriptive events.
Recommendations to others considering the product:
Be prepared to pull out the credit card and commit long term. Don't be afraid to negotiate. They sometimes offer you good deals, but you've really got to work for it. They won't just throw you a good deal. Keep in mind that Google Tag Manager is free.


    Financial Services

Segment optimizes for what is needed in order to connect dat sources with destinations

  • May 04, 2021
  • Review provided by G2

What do you like best about the product?
Easy integrations, the debugger and the schema overview
What do you dislike about the product?
That you can't have specific protocols ownership
What problems is the product solving and how is that benefiting you?
Tracking product events and sending them to the desired channels
Recommendations to others considering the product:
I strongly recommend Segment


    Ravikumar K.

segment.com is future. 100%

  • April 30, 2021
  • Review provided by G2

What do you like best about the product?
yes I like it, because it is very simple and easy
What do you dislike about the product?
no, I like it very much as it is easy to use
What problems is the product solving and how is that benefiting you?
I have solved many issues within 10 minutes using segment
Recommendations to others considering the product:
It is very simple and useful to use. I recommend to other start using segment from today it fixes a lot of manual issues and gives a professional experience. I was using GTM for a while, even though it is easy to use but I don't reach by requirement and will confuse a lot of times. However, I have found a segment fortunately and it has a lot of features like we can connect the source and destiantion. The overview is very simple and clear to understand the connections between source and the destination which saves me a lot of time from other tools. So, I decided to use the segment because of its simplicity and ease to use. Additionally, we have a lot of categories under the catalog which helps everyone to connect for their preferred source. You can add new users from your organization and give limited access to review or change anything but not publish anything without your knowledge. This helps every organization to keep their clients Dashboard only to review and not to publish and avoid publishing mistakes from other users.

The special functionlity on segment is you can watch if there are any errors or issues in the integrations using health tab. This is really helpful for everyone these days as most of us using at least one integrations.


    Blake N.

Amazing CDP product to help understand customers

  • April 29, 2021
  • Review provided by G2

What do you like best about the product?
The integrations with various data sources and destinations are easy to set up and are very reliable. The performance of the tool is also very good in terms of speed. In addition, the debugger is quite nice in allowing us to view real -time data for triage and spot checking.
What do you dislike about the product?
We did have an issue in late 2020 or early 2021 where some of the data failed to load to our destination causing some of our critical business decisions to be delayed, however the situation was rectified very quickly and the support team was responsive and understanding.
What problems is the product solving and how is that benefiting you?
Segment enables us to understand our interaction with people on our website quickly and thoroughly.


    Computer Software

The best CDP ever used!

  • April 28, 2021
  • Review provided by G2

What do you like best about the product?
The ability to connect any tool to a warehouse!
What do you dislike about the product?
Some APIs are not that well documented..
What problems is the product solving and how is that benefiting you?
We analyze and connect all of our tools and databases.


    Andrii B.

Segment review

  • April 28, 2021
  • Review provided by G2

What do you like best about the product?
Easy to master, lightweight API, great integrations
What do you dislike about the product?
Couple of times I didn't see the events in my debugger
What problems is the product solving and how is that benefiting you?
Segment helps us with collecting data, data analysis, report creation. It could be easily integrated with a variety of tools. The API is comprehensive, the payload is easy to send and handle