Twilio Segment
Twilio SegmentExternal reviews
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Senior Product Analyst
What do you like best about the product?
I find it helpful that your support staff is so quick to respond
What do you dislike about the product?
I dislike that it's hard to find things in segment
What problems is the product solving and how is that benefiting you?
we are figuring out what are users do and what behaviors are affected by our launches
Allows you to track all the events on your WEBSITE with a centralized solution
What do you like best about the product?
With Segment you are able to track all the events happening on your website, with a single integration, you can track from audience metrics to performance metrics or even events happening in the video player.
What do you dislike about the product?
Integration with other tracking solutions is far from being ideal. One of the great advantages of Segment would be to track everything with a single integration and send the information to the rest of the monitoring/tracking systems but unfortunately, most of the cases data is not accurate or consistent, so integration of other third parties are requested.
What problems is the product solving and how is that benefiting you?
Audience Tracking, User behavior tracking, Video Player events tracking. Tried also some integrations with Youbora and Google Analytics but so far we haven't been able to completely remove integration with this other third party as we are not getting all the data with only Segment integration.
Recommendations to others considering the product:
Good if you look for an event tracking tool, not so helpful if you want to use a single integration to send the data to other monitoring/tracking tools it might be the case that data is not 100% consistent. I recommend to investigate if integrations with your other third parties are already working.
easy to use!
What do you like best about the product?
documentation is good, and test portal is easy to use
What do you dislike about the product?
personna feature is very hard to use....
What problems is the product solving and how is that benefiting you?
n/a
Recommendations to others considering the product:
n/a
A very easy to use and useful tool.
What do you like best about the product?
The UX interface is very friendly. Segment is easy to customize depending on your business requirements, and it has a lot of integrations.
What do you dislike about the product?
There is nothing I could think of right now.
What problems is the product solving and how is that benefiting you?
Collection of the data is really easy to do with Segment.
Even with just two Destinations, Segment is valuable
What do you like best about the product?
Simplicity of aggregating event data from our Frontend app as well as backend. Also, that you have a genuine Free tier for startups starting out.
What do you dislike about the product?
Nothing comes to mind actually; the core reason we use it it is performing well on.
What problems is the product solving and how is that benefiting you?
First and foremost, aggregating our data from multiple sources of our app to be able to see single conversion funnels on Mixpanel
Recommendations to others considering the product:
Segment is not just valuable for aggregating the data of multiple third party platforms, but even internally for synthesizing your own data. It can be your core foundation for synthesizing your Frontend and backend events.
We use Segment as a central hub for events and messages
What do you like best about the product?
I like the flexibility of the product and that it is very rich
What do you dislike about the product?
As a manager, sometime I'm not too fond of the fact that anyone can have a role and create new pipelines
What problems is the product solving and how is that benefiting you?
It allows us to add to the solution many sources and integrate them with many destenations
Recommendations to others considering the product:
Try it - you will enjoy
Segment review
What do you like best about the product?
Segment is really strong in the wide spectrum of sources and destinations. I like the easiness of setting up a new destination. Always everythings goes smoothly.
What do you dislike about the product?
I would love to see at least some functions from protocols accessible also on the Team plan.
What problems is the product solving and how is that benefiting you?
We use Segment for event tracking from our app and for forwarding the events to other applications we use. Most of the time it's really fast and easy to connect new destination.
Great tool for setting up consistent event tracking!
What do you like best about the product?
Segment's Visual Tagger tool.
Data Event feed
Data Event feed
What do you dislike about the product?
Visual Tagger is limited with CSS selector.
What problems is the product solving and how is that benefiting you?
We are solving event tracking of our data. Additionally, we add properties to our user ids. Thanks to Segment, we don't have to set up ID tracking and can quickly centralize all of our data flows.
Really good at what they are doing but really poor reponse times
What do you like best about the product?
Ease of integrating with existing toolsets we have or are using within the company. This enables anyone in the organisation to then use that data.
What do you dislike about the product?
Slow response times when you are requiring any help. This can be a real problem when you are stuck.
What problems is the product solving and how is that benefiting you?
Bringing all the data together at one place and then sending it to different systems we use in the organisation.
Recommendations to others considering the product:
Really good for the data platform requirement and to get data from one system to other systems. This can be really good overall.
Segment has become a critical piece in our data stack.
What do you like best about the product?
We love that integrating hundreds of tools is plug-and-play with Segment. Additionally, using protocols and tracking plans has made a massive difference in the quality of data we're collecting and our confidence in decision-making.
What do you dislike about the product?
More robust alerting and data ops tools would be beneficial.
What problems is the product solving and how is that benefiting you?
Data quality, martech integrations, event documentation, process improvement, reporting and analytics, machine learning and personalization. etc.
Recommendations to others considering the product:
Spend the time to integrate correctly from the beginning, and you'll save yourself from headaches in the future.
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