Twilio Segment
Twilio SegmentExternal reviews
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Great tool to unify your marketing stack, saves my dev team many hours per month
What do you like best about the product?
Very easy to configure and add new sources and destinations. The integrations Catalog is impressive, many options.
What do you dislike about the product?
The pricing model especially for anonymous users. They will also count on your MTU usage, if you add the JS on landing and marketing pages, this number can go up pretty easily.
What problems is the product solving and how is that benefiting you?
We're solving the classic marketing stack problem. Marketing team wants to use and explore many tools and now they can do that easily through segment, since my dev team only needs to add the Segment JS to the website and from there it's pretty much self-service for the marketing team.
Segment for the win!
What do you like best about the product?
The various speakers especially from IBM. A strong panel explaining exactly the process to implement, and why CDP are so important moving forward and scaling.
What do you dislike about the product?
I'm absolutely gutted I didn't win a pelaton. jk. Fabulous event .
What problems is the product solving and how is that benefiting you?
scaling a startup doesn't happen without strong analytics, segmentation and a CDP like Segment.
Recommend all the time
What do you like best about the product?
It's one of the most important, but least sexy tools in the stack. If you've ever had to manage ETL in a large organization where there are constant demands for new downstream tools getting Segment instrumented is a lifesaver. They have a huge library of sources and destinations. The documentation is very good. Their customer success teams are highly responsive and often willing to set up dedicated slack channels.
What do you dislike about the product?
Instrumentation is not a straight forward thing. It's a mix of data, product, and engineering expertise and typically organizations don't have those all in one place (or even more rarely one person). So for start-ups and the tech world, it's a no brainer, but for enterprise, Segment really needs a strong professional services team. Also, Segment could really use a better solution for the on-prem legacy systems that bottleneck big companies. If they're already a redshift/snowflake/react shop - awesome - but most big old companies aren't.
What problems is the product solving and how is that benefiting you?
Helps solve the data teams need for a consistent approach to user behavioral data (product data). Helps solve the need to quickly warehouse and use the data. Helps solve the evolving ETL headaches of downstream tooling. If the marketing team wants Google Analytics, the engineers want DataDog, the product team wants Mixpanel, and the data team wants Looker? No problem.
Recommendations to others considering the product:
Spend a lot of time upfront on strategy. Understand the data model. It's very easy to slip into rework because of early implementation mistakes.
Crucial Marketing and Data Infrastructure
What do you like best about the product?
Segment provides one API that allows you to plug in with hundreds of different services, greatly increasing the amount of data and the ease at which you are able to collect data. Without having to spend hundreds of developer hours learning and implementing different APIs for each data, tracking, or marketing software, you can still integrate with so many services. Additionally, the payload of the JS loaded on the client is greatly reduced. Segment gives you the ability to playback data to a new service you want to integrate with as though you've been already sending that service data for 6 months. I think Segment is an invaluable part of a modern data and marketing stack.
What do you dislike about the product?
The cost of Segment makes it hard to use as a startup.
What problems is the product solving and how is that benefiting you?
Segment makes it way easier to integrate and consistently track data.
Recommendations to others considering the product:
It will save you so much time and money!
Everything Related to Customer Data in One Place!
What do you like best about the product?
The ability clearly map, collect, and transform data in near realtime has been game changing. The fact we could slowly migrate our old marketing data flows has been helpful and productive. Having clean data among our sites that we can just combine in the same Schema has increased productivity.
What do you dislike about the product?
The documentation for some connectors is lacking. We have a few third part vendors who we've struggled to migrate because there is almost no documentation other than making a connector.
What problems is the product solving and how is that benefiting you?
We have heavily reduced development costs related to data ETL and measurement events. Less outages.
The largest unexpected benefit was have seen is that we can test changes to third parties much faster than previous. Having a single set of semantic events has improved implementations times.
The largest unexpected benefit was have seen is that we can test changes to third parties much faster than previous. Having a single set of semantic events has improved implementations times.
Recommendations to others considering the product:
Do the work ahead of time in your planning. Turn the business questions into measurement. Follow the specs and the onboarding forms. Ask lots of questions. Understand the call types and get a good grasp on how many users / events you'll need.
Takes the headache out of customer data infrasctructure.
What do you like best about the product?
The interface is easy to understand and use. For me, as a developer who has to set up different data sources, there are some great tools for testing. Compared to having to build something similar in-house choosing Segment is simply a better solution.
What do you dislike about the product?
There are some limitations to using Segment for ETL jobs for non-standard data sources at the moment, as you can run get calls or pull data from an FTP server etc at the moment. After having talked to Segment it does sound like they are working on adding these capabilities in the future.
What problems is the product solving and how is that benefiting you?
We are connecting all of our different data sources, so all systems and departments has a full overview of all customer data. We are also using Segment to send data to our data warehouse and doing customer segmentation across our different channels.
Segment.io an centralized and unified customer data platform
What do you like best about the product?
Segment.io is a very great tool, you can integrate all your analytics platforms with just segment.io
You don`t need to insert a lot of analytics scripts on your Application or Website, just insert the segment.io snippet, and then you just need to connect other services to segment.io, like Google Analytics, HotJar, MixPanel or Amplitude.
Another thing that is very cool of Segment.io, is that you can use Segment.io to track your Mobile App, your Website, your Web Application with the same tool, and deliver this data to all your services connected.
And you can transform some data before send to an 3rd party-service.
You don`t need to insert a lot of analytics scripts on your Application or Website, just insert the segment.io snippet, and then you just need to connect other services to segment.io, like Google Analytics, HotJar, MixPanel or Amplitude.
Another thing that is very cool of Segment.io, is that you can use Segment.io to track your Mobile App, your Website, your Web Application with the same tool, and deliver this data to all your services connected.
And you can transform some data before send to an 3rd party-service.
What do you dislike about the product?
I would like to test Personas Feature of Segment.io, would be very cool if have an "free" level of Personas Feature.
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What problems is the product solving and how is that benefiting you?
The main problem that Segment.io solves is don`t need to insert a lot of snippets on my website/application, just insert the segment.io snippet, and the segment.io acts like an gateway or a hub, integrating with all my other services destination
Recommendations to others considering the product:
If you need to use a lot of analytics tools for different proposes, Segment.io helps you to integrate all your analytics tools in once. And helps to you don`t need the IT Team more when you want to add a new analytics tool to your website/application.
I know that segment.io has a lot of more features, but I didn`t test yet. Like Personas, that helps you to identify what`s is important to the customer and deliver what he wants.
I know that segment.io has a lot of more features, but I didn`t test yet. Like Personas, that helps you to identify what`s is important to the customer and deliver what he wants.
Excellent integration tool for a real-time data infrastructure
What do you like best about the product?
We have saved thousands of hours of development by using built-in integrations with vendors like Adjust, Leanplum, and BQ.
What do you dislike about the product?
Platform can only receive events that are pushed into it. There isn't a good way to pull in data. Also, the destination filtering is cumbersome and it's tough to maintain filters across dev/qa/prod environments. I've started to use the API's, but this is not my preference for administration. Would be nice to have a better UI.
What problems is the product solving and how is that benefiting you?
Real time integration is possible with both built-in tools and custom integrations with web sites and apps. We've saved a huge amount of development time by using out-of-box integrations, and benefited from Segment's excellent up-time and support.
I install Segment for almost every web app project I work on
What do you like best about the product?
Our clients inevitably need to configure a couple analytics tools, communications tools, monitoring tools, and more, and Segment helps keep that process simple and manageable. Being able to hook up financial data from Stripe, and other sources and pipe it all into a BigQuery warehouse to build dashboards is incredibly valuable.
Even for smaller projects which might only need an analytics tool and a chat/comms tool, the reduction in overhead installing those tools, and piping the right data to each one makes Segment absolutely worth it.
I've even discovered some of my now favourite tools by digging through the Segment catalog.
Even for smaller projects which might only need an analytics tool and a chat/comms tool, the reduction in overhead installing those tools, and piping the right data to each one makes Segment absolutely worth it.
I've even discovered some of my now favourite tools by digging through the Segment catalog.
What do you dislike about the product?
I honestly have difficulty finding anything I dislike about Segment. Some of the smaller clients we've worked with find the pricing a bit steep once you're off the free plan, but that plan is quite generous, and I don't find it particularly expensive myself.
I guess the one other thing I can think of is that there are a couple integrations that are missing, in my opinion, but really their catalog is really good, and you can use webhooks to pipe things to other destinations if necessary.
I guess the one other thing I can think of is that there are a couple integrations that are missing, in my opinion, but really their catalog is really good, and you can use webhooks to pipe things to other destinations if necessary.
What problems is the product solving and how is that benefiting you?
The core problems we solve with Segment are managing data flow to external tooling, and aggregating analytics/BI data:
- Segment makes it simpler to pipe normalized data into various tools
- Segment makes it easy to aggregate data from various tools into a data warehouse
- Segment makes it simpler to pipe normalized data into various tools
- Segment makes it easy to aggregate data from various tools into a data warehouse
Recommendations to others considering the product:
If you've ever had to implement user event tracking for multiple tools, give Segment a shot. You'll quickly be sold, especially if you've had to manipulate your data to conform to 3 or more different standards.
Easy integration with other softwares
What do you like best about the product?
Love the way it easily connects with other APIs
What do you dislike about the product?
Hard to identify the destination based on keys
What problems is the product solving and how is that benefiting you?
We have incorporated Adobe Analytics with Segment and so far it has been going smooth. The support that we received for the initial configuration setup was really good.
Recommendations to others considering the product:
Easy and beneficial tool to work with. Can be integrated with multiple APIs.
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