Twilio Segment
Twilio SegmentExternal reviews
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Segment has the right focus
What do you like best about the product?
Segment describes itself as Customer Data Infrastructure and excels in providing that often neglected foundation for achieving the much sought after 360° view of the customer. In short, they live up to their brand's promise and offer just the right portfolio of functions.
What do you dislike about the product?
They're growing fast and responses from customer service can suffer from it. Yet, there's always a willingness and drive to perform at its best.
What problems is the product solving and how is that benefiting you?
Integrating disparate databases, fine-grained analytics. Savings on engineering time.
Recommendations to others considering the product:
Follow Segment's advised plan to implement: Clean -> set up data governance properly -> only then start connecting.
Invisible tool that I happy to pay for
What do you like best about the product?
As a SaaS founder I have dozen of tools I pay monthly , and Segment sits very silently in the middle and give us a freedom to connect different tools to our tech stack. Before using a segment we used our internal development resources and it was always much more expensive and much longer.
What do you dislike about the product?
Still there are some tools that we need to connect via Zappier
What problems is the product solving and how is that benefiting you?
We transfer all the user behavior information around our tools
A maker dream
What do you like best about the product?
Having a simple implementation for all my event calls. The debugging options were truely lifesavers at many stages while testing the app in development. We could quickly analyze the events sent by our app.
What do you dislike about the product?
Pricing is making in hard for smaller startups. But I am spoiled because as an early adopter I had all features free of charge for years. But now I am quite dependant on Segment :-)
What problems is the product solving and how is that benefiting you?
Enhanced ECommerce, triggers, interactions after events.
Recommendations to others considering the product:
As a DevOps and business strategic thinking specialist, I could only recommend Segment to any team seeking superior achievements by mastering their analytics. The warehouse function is also crucial and saved us multiple times being able to cross-reference analytics and data and extract events.
A true partnership
What do you like best about the product?
The software is simple to use, saves a tonne of time and has unbelievable integrations. However, it is the service offered by the Segment team that stands out the most.
What do you dislike about the product?
Nothing. There are just a few things that can be improved from a UX standpoint between the sheet based tracking plan and the Segment tracking plan.
What problems is the product solving and how is that benefiting you?
Scaling our data infrastructure fast and enabling intact teams to use the best tech stack to achieve their desired use cases to ultimately impact their KPIs. We have seen many benefits: 1. the ability to run fast, 2. the wide range of integration, 3. impactful use of our data within a few weeks of kicking off the Segment project internally.
Segments makes data management effortless!
What do you like best about the product?
Love the simplicity and reliability of the service. With just one integration, you can control and manage how your data flows into various services.
What do you dislike about the product?
So far there is nothing that we dislike. At times, the integration with third-party services gets outdated (deprecated), so it might take a while to reflect on the Segment (but, we can't really blame segment for this)
What problems is the product solving and how is that benefiting you?
We needed a unified and reliable source of data for all the services that we used. With Segment, we're able to achieve that. Segment sends data to the services we care about reliability. And zero effort required on our end for any new integrations. We can constantly test and learn by trying out new services.
Segment saves my team countless hours of development
What do you like best about the product?
Segment solves a problem that has plagued almost every team I have worked on previously. The constant requirement to integrate a new customer tracking system gets in the way of more important work. Segment enables us to look like all stars when another team asks us to "integrate" a new tool into our ecosystem.
What do you dislike about the product?
Nothing comes to mind. They do the exact thing I want them to do and they do it well.
What problems is the product solving and how is that benefiting you?
Segment removes the need to constantly spend development time integrating new tools into our ecosystem. The also provide a great library of tools to search through and identify ways in which we can improve.
Recommendations to others considering the product:
Use their library of integrations as a source of inspiration for adding other tooling into your ecosystem.
The first and best CDP!
What do you like best about the product?
Full disclosure: I'm an ex-Segmenter. Despite that, you can certainly trust my opinion.
Undoubtedly, Segment has led the CDP space since the category's inception. It's the simplest and quickest way to standup a marketing stack and it has an infrastructure that's unmatched in the industry (i.e. If you send the data to Segment you can rest assured that the data is delivered - if not, Segment even lets you know why via Event Delivery panel).
Layer on Protocols and you now have guaranteed data quality at the API layer.
Layer on Personas and you know how a single place to build and maintain audiences, which is a major timesaver and a fabulous way to maintain audience-equivalence across tools.
Undoubtedly, Segment has led the CDP space since the category's inception. It's the simplest and quickest way to standup a marketing stack and it has an infrastructure that's unmatched in the industry (i.e. If you send the data to Segment you can rest assured that the data is delivered - if not, Segment even lets you know why via Event Delivery panel).
Layer on Protocols and you now have guaranteed data quality at the API layer.
Layer on Personas and you know how a single place to build and maintain audiences, which is a major timesaver and a fabulous way to maintain audience-equivalence across tools.
What do you dislike about the product?
The UI could use a bit of freshening up, but the underlying infra is really what you need - and it's rock-solid.
What problems is the product solving and how is that benefiting you?
1. Enabling a tech stack with the flip of a switch post-implementation. Data analysts, marketers, and product managers get value extremely quickly.
2. My current company uses Protocols to ensure data quality, which is an issue every single company has. We can now trust our data from the start, which is a very important step along the data-driven organization journey.
3. ETL customer data to our warehouse + grabbing data from Salesforce and Marketo. ETL is not trivial by any stretch of the imagination and Segment's ETL service is absolutely best-in-class (Believe me, I was there when it was launched and I know first-hand the value it brings)
2. My current company uses Protocols to ensure data quality, which is an issue every single company has. We can now trust our data from the start, which is a very important step along the data-driven organization journey.
3. ETL customer data to our warehouse + grabbing data from Salesforce and Marketo. ETL is not trivial by any stretch of the imagination and Segment's ETL service is absolutely best-in-class (Believe me, I was there when it was launched and I know first-hand the value it brings)
Drastic improvement in decision making
What do you like best about the product?
Segment, like Google Tag Manager, let us manage many different sources of data but is also includes a wide range of destinations. Therefore, it has a better data instrumentation management, best organization and a clear guideline of name conventions (https://segment.com/academy/collecting-data/naming-conventions-for-clean-data/).
What do you dislike about the product?
Some of the things I miss from the previous tools we used (Google Tag Manager) is the feature of having releases. For example, after we made a set of changes we would like to version it with a description so we can have a better traceability of the changes.
What problems is the product solving and how is that benefiting you?
Segment helps us integrate all our analytics tools in one single place. That let us have more tools and not worry about the integrations of those with all the data infrastructure we built with Segment.
Recommendations to others considering the product:
First plan your events in a spreadsheet or an excel.
No better turn-key solution to move data to multiple sources
What do you like best about the product?
I love how many destinations and sources segment supports. I can easily send data from websites, backend and frontend web applications to wherever I need it to go, even if it's multiple places. Excellent for setting up user analytics, admin dashboards, etc.
What do you dislike about the product?
Sometimes it can be challenging to configure services like intercom or mixpanel on the frontend when the configuration options are obfuscated by the analytics library, but it's a small learning curve that's worth doing.
What problems is the product solving and how is that benefiting you?
Data warehousing of user data, building admin dashboards and aggregating data from multiple sources with ease
Makes it easier to try different marketing tools
What do you like best about the product?
Spares engineering from having to repeat similar integrations over and over. Empowers marketing teams to easily evaluate multiple tools in any given category, and select the one best suited to their needs. Makes it trivial to get all data into a warehouse for use with BI tools.
What do you dislike about the product?
Need to dive deep into specifics to set up for full impact. Requires some technical acumen to deploy.
What problems is the product solving and how is that benefiting you?
By integrating our marketing stack via segment, we gain quick access to a broad range of best-of-breed communications and analytics services. This helps us evaluate martech vendors thoroughly, and keep chosen systems well integrated.
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