Twilio Segment
Twilio SegmentExternal reviews
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Great service for engineering, marketing and analytics
What do you like best about the product?
Powerful tool to collect all the data necessary to funnel into all the tools that we use today to understand our users, to optimize marketing campaigns, reach the right target audience and all of that with well-built integrations!
What do you dislike about the product?
Nothing in particular that comes to mind
What problems is the product solving and how is that benefiting you?
We tracked all the user interactions with Segment and piped the data into our analytics and marketing tools
Deep opportunity to work with my customer's dates
What do you like best about the product?
Flexibility with work, different sources, traits, and audiences. It's got a lot of opportunities to realize my user's data strategy.
What do you dislike about the product?
I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not cheap.
What problems is the product solving and how is that benefiting you?
Work with a lot of sources and aggregate this data. Segment gives the opportunity to use this information very usefully and quickly.
Best to centrelise your code
What do you like best about the product?
Inflow and outflow of data.
Help in managing multiple data source at once.
Integration with all leading tools.
Ease to manage.
Help in managing multiple data source at once.
Integration with all leading tools.
Ease to manage.
What do you dislike about the product?
Need technical expertise to setup.
Customer support available only through mail or help documents.
Customer support available only through mail or help documents.
What problems is the product solving and how is that benefiting you?
Help in centralisting the code. Once segment is implement, no need to implement tool wise code. With the help of segment we can outflow data to number of tools like facebook, google ads, moengage etc.
Better than most other tools
What do you like best about the product?
Easy to use snippets and wide range of integration support without costing additional spending.
What do you dislike about the product?
The documentaion is a bit confusing and requires additional research to implement.
What problems is the product solving and how is that benefiting you?
Data pipeline from app to other destinations
The Middle-Man You Actually Do Need
What do you like best about the product?
Implementing Segment's tracked events is super easy and ends up being a fantastic lightweight all-in-one solution for tracking, planning, pruning, and reliably forwarding the events and properties that you want to destinations that they integrate into (which are MANY). Moreso, they have reverse ETL capability to get data from your warehouse back into Segment in a meaningful way.
What do you dislike about the product?
The user interface when building tracking plans or tracking plan libraries is a bit clunky and awkward to work with, as well as some of the navigation in the Segment UI.
What problems is the product solving and how is that benefiting you?
Segment allows us to track events and event properties as well as user properties that meaningfully describe what our users are doing on our sites and thoroughly detail our customers and their changing makeup over time. Moreover, Segment allows us to clean out any noise that may come in from various systems and only send what we want to send where we want to send it (and be able to view the status of sent data). This has sped up our insight creation and made insights very reliable with current data synced on a schedule. Lots of hours have been saved by setting up Segment to do what we want it to. Further, by offering a Suppression and Deletion feature, Segment can facilitate a portion of our data protection regulation compliance with a manual nudge.
A Powerful Data Collection Tool with Excellent Integration Capabilities
What do you like best about the product?
Segment.com has proven to be an exceptional data collection platform, offering powerful capabilities for gathering data from multiple sources and seamless integration with various destinations. Its strengths lie in its user-friendly setup and efficient debugging process, making it an ideal choice for businesses seeking fast and reliable data transfers between applications like PostHog, Google Analytics, and Power BI.
The experience when I switching data in Customer Success Platform from one to another is absolutely smooth.
Another noteworthy aspect of Segment.com is its efficient debugging tools. Troubleshooting any potential issues during data transfer is quickly, thanks to the platform's comprehensive debugging features. The realtime debug can be seen when done your setup.
The experience when I switching data in Customer Success Platform from one to another is absolutely smooth.
Another noteworthy aspect of Segment.com is its efficient debugging tools. Troubleshooting any potential issues during data transfer is quickly, thanks to the platform's comprehensive debugging features. The realtime debug can be seen when done your setup.
What do you dislike about the product?
The billing management process could be more user-friendly. Having to handle billing-related matters via emails every time can be somewhat cumbersome. A streamlined and intuitive billing interface would be a welcome enhancement.
Lack in supporting some specific software like Pipedrive CRM. It can be help via functional feature but hope become native in the futher
Lack in supporting some specific software like Pipedrive CRM. It can be help via functional feature but hope become native in the futher
What problems is the product solving and how is that benefiting you?
Segment solves the challenging problem of implementing tracking technology across multiple sites and platforms, including web, Android, and iOS. By offering a unified solution, Segment streamlines customer data collection and grouping processes.
This benefit has been highly advantageous for our team, as it simplifies the way we manage and analyze data from various sources, providing us with a comprehensive view of our customers and their interactions
This benefit has been highly advantageous for our team, as it simplifies the way we manage and analyze data from various sources, providing us with a comprehensive view of our customers and their interactions
Segment: The one stop solution for product/app analytics
What do you like best about the product?
The segment is the state-of-the-art tool for real-time data collection basis the audience and environment from live applications/SDKs with support for integrations and data analytics
What do you dislike about the product?
The segment is costly compared to other product analytics tools and has some synchronization challenges. Also, maintenance and monitoring require effort to keep the authentic and clean data
What problems is the product solving and how is that benefiting you?
Segment helped us in collecting and analyzing the real-time data with good quality and consistent insights to manage the product strategy, campaigns and deliverables basis the trends observed
The connections product and customer services
What do you like best about the product?
The Connection product is reliable and documentation is upto date, allowing someone to self serve and not rely on customer services.
The customer services team are very helpful and transparent on when issues are being worked on or there is a delay.
The customer services team are very helpful and transparent on when issues are being worked on or there is a delay.
What do you dislike about the product?
The Event Delivery functionality within a destination (part of the Connections product) needs some work. It is confusing to know exactly the success / failure rate for a given time period.
What problems is the product solving and how is that benefiting you?
- Sending data to our Snowflake data warehouse
- Sending data to marketing destinations
- Sending data to marketing destinations
Great user experience
What do you like best about the product?
Segment's UI and setup makes it incredibly user-friendly and easy to use. It's detailed documentation also gives you all the information you need to get started immediately.
What do you dislike about the product?
There are a number of sources and destinations that are not available on Segment yet. Specifically CRM destinations and integrations.
What problems is the product solving and how is that benefiting you?
We're sending all event-driven data from our website, app, and cloud sources via Segment to our data warehouse and a few key destinations. Being able to do with limited dev resources has been a massive time saver.
Compelling for realtime personalization of products
What do you like best about the product?
A few key highlights with Segment:
1. Lots of pre-built integrations to hook into existing customer data sources and destinations
2. Identity resolution capabilities to merge duplicate customers and resolve identities when partial information is available
3. The realtime Profile API enabling personalization of internal products with the rich customer profiles available within the Segment CDP
1. Lots of pre-built integrations to hook into existing customer data sources and destinations
2. Identity resolution capabilities to merge duplicate customers and resolve identities when partial information is available
3. The realtime Profile API enabling personalization of internal products with the rich customer profiles available within the Segment CDP
What do you dislike about the product?
Although the Protocols add-on looks particularly valuable (provides a way to centralize tracking plans and provide some rigor on what data is entering the CDP), it is priced quite steeply.
What problems is the product solving and how is that benefiting you?
Segment CDP enables us to know our customers by enabling the:
1) Data Collection on customer behaviors across all of our products and services
2) Data Aggregation for building a single “Golden” customer profile
3) Data Activation by distributing the customer profile to our warehouse, our products, and our 3rd party systems
1) Data Collection on customer behaviors across all of our products and services
2) Data Aggregation for building a single “Golden” customer profile
3) Data Activation by distributing the customer profile to our warehouse, our products, and our 3rd party systems
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