Twilio Segment
Twilio SegmentExternal reviews
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Easy setup and management for controlling data flows
What do you like best about the product?
Segment has been fantastic for us to add new destinations for our data, we can trial out different analysis tools, and pick best of breed without having to integrate to each one. It has also freed up development resources because business analysts and other users can set up new destinations without being reliant on the development team.
What do you dislike about the product?
The downside of the above is that the development team can lose site of where data is going and how it is being used. Great for business analysis, not so great for data management. I'm very happy Segment has introduced the privacy portal to help manage that data, where it is flowing and how it is used.
What problems is the product solving and how is that benefiting you?
Having to do everything by manual integration, or developer configuration. Has massively impacted our reporting and analytics data, as well as ensuring as much data as possible is available in all platforms.
Recommendations to others considering the product:
Easy integration tool that can be handled by business analyst or even product owner. Great for extending out tools and enabling business to drive integrations.
Does what it says it does
What do you like best about the product?
Customer support is responsive and UI is straightforward
What do you dislike about the product?
Updates only happen once every 24 hours for the connectors I use (SFDC, Marketo) at least for the plan we have. I'm not sure if the price is good for this level of updating.
What problems is the product solving and how is that benefiting you?
We use Segment to aggregate all the disparate data in our company into one SQL db.
Recommendations to others considering the product:
Make sure to read all the connectors available to see if it fits your needs
Great tool to connect everything and share data
What do you like best about the product?
Very easy to add sources and destinations
What do you dislike about the product?
Cost can skyrocket pretty quickly. Must be considered.
What problems is the product solving and how is that benefiting you?
Easy to integrate new tools and destination, and having a single source of truth for the data.
Solve for pipeline
What do you like best about the product?
Implement code once, and pass data to all kinds of destinations
What do you dislike about the product?
It can get pricy depending on your business model
What problems is the product solving and how is that benefiting you?
We use Segment to route data for analysis, workflow automation, experience personalization, and sales/marketing operations. Without Segment, we'd have to implement and support half a dozen (at least) other third-party tools in our code. Segment lowers the barrier to entry for using other tools.
Easy to get started
What do you like best about the product?
The best part is that sources and destinations can be added at any point without engineering resources.
What do you dislike about the product?
Additional workspaces are required in order to have separate dev, testing, staging, and production environments.
What problems is the product solving and how is that benefiting you?
This allows marketing people to do their thing and try things out without consuming engineering resources.
Recommendations to others considering the product:
Segment is a good choice to do some standard data capture and allow non-technical team members to update destinations and integrated software.
Plug and Play Analytics & CDP
What do you like best about the product?
If you quickly want to get started with connecting multiple tools together, Segment can help you get this done.
What do you dislike about the product?
Some of the integrations that Segment supports don't follow the best practices of the specific vendors.
What problems is the product solving and how is that benefiting you?
We're able to more quickly analyze data because the setup of Segment takes less time with multiple tools in your toolset than it would with a different setup.
Implement once, unlock broad functionality
What do you like best about the product?
Once you have Segment implemented in your codebase, it's extremely easy to add new destinations via their GUI to pass that data to other tools, e.g. Appcues for personalization, Amplitude for analysis, Zapier for automation, or Snowflake for warehousing. Some tools allow you to install via Segment, meaning you don't need to inject any additional JavaScript on your site. Whenever you can get something done without code, it's a product manager superpower.
What do you dislike about the product?
My main complaint seems to be one that Segment is already aware of and working to address. We have the ability to filter based on events, but it sounds like they want to add filters for property at some point as well. That's the beauty of SaaS—the product gets better over time.
What problems is the product solving and how is that benefiting you?
We use Segment to implement our event tracking, which in turn powers our funnel analysis and our persona definitions, among other things. Segment events help populate our sales pipeline and allow us to track key conversions and cycle times as well.
Very convenient data bridge between app and 3rd analytical tools
What do you like best about the product?
1. Easy to see the raw data from the debugger
2. Easy to disable events from sending to integrations
3. Love the concept of the Personas
2. Easy to disable events from sending to integrations
3. Love the concept of the Personas
What do you dislike about the product?
1. Don't have integration with some popular tools like Pendo, AppsFlyer
2. Don't provide a way to bulk disabled events for one integration
3. For some analytical tools, still required mini SDK, it's against the concept of Segment, such as integrating with Firebase tool
2. Don't provide a way to bulk disabled events for one integration
3. For some analytical tools, still required mini SDK, it's against the concept of Segment, such as integrating with Firebase tool
What problems is the product solving and how is that benefiting you?
We usually used several analytical tools to take advantage of their cool features, but it requires to integrate their SDK and this takes much dev effort and make our app size big. With Segment, we only need to integrate one SDK to use most of the analytical tools with easy setup.
It would be great if we can control the raw data by ourselves, we can do further analytics.
It would be great if we can control the raw data by ourselves, we can do further analytics.
Recommendations to others considering the product:
If you are using several analytical tools in one app, Segment can make it easy!
Segment is good
What do you like best about the product?
It's really good for tracking user attributes
What do you dislike about the product?
It doesn't have enough flexibility for syncing to data warehouse
What problems is the product solving and how is that benefiting you?
Tracking user lifecycle
Recommendations to others considering the product:
It's great!
One solution for multiple analytic data solutions
What do you like best about the product?
Segment's community, which is very strong, and the idea behind reducing development costs.
What do you dislike about the product?
Super properties are not stable, unable to sync all required super properties in New Relic Insights.
What problems is the product solving and how is that benefiting you?
We have solved multiple analytic data integration issues after using this. Without any issue, we are getting data in Insight and GA using this.
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