Twilio Segment
Twilio SegmentExternal reviews
564 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Best analytics aggregator out there
What do you like best about the product?
iOS integration is super easy and it has so many downstream integrations. I particularly like Segment + Apptimize integration for our A/B experiments. Any new events we send to Segment just magically end up on our Apptimize goals which is super handy.
What do you dislike about the product?
Couple of things missing that require us to still have other SDK's / Analytics platforms in place. For example Facebook SDK's `FBSDKAppEvents.activateApp()` and exit links for Adobe Analytics
We've also had at least 2 experiences with our segment service being down for a period of time. They handled it well tho when we spoke to them on the phone. They explained what went wrong, how they are mitigating it from happening again and they were able to replay the missing events for us.
We've also had at least 2 experiences with our segment service being down for a period of time. They handled it well tho when we spoke to them on the phone. They explained what went wrong, how they are mitigating it from happening again and they were able to replay the missing events for us.
What problems is the product solving and how is that benefiting you?
Understanding user behaviour so we can understand if the changes we are making result in more or less user engagement
Recommendations to others considering the product:
Better app performance than Tealium
Easily integrate all analytics with one platform
What do you like best about the product?
The core value of Segment is the ability to write one integration and have it pipe to any analytics tool you want to use now, and easily sub in and remove new tools in the future.
What do you dislike about the product?
I am not responsible for looking at the costs but I have heard that it is very expensive once you hit scale.
What problems is the product solving and how is that benefiting you?
We are using segment to send analytics events to legacy data warehouses as well as a new data warehouse and some data viz tools. Having one integration reduces engineering resources needed to hook up all integrations for every new feature, and only worry about sending events to Segment, everything else will flow where it needs to after that.
Recommendations to others considering the product:
Evaluate if Segment is only needed for providing a level of abstraction over multiple analytics tools, if it is there may be less expensive ways of achieving the same outcome. Their advanced functionality (SQL based personas) are uniquely valuable though.
Great when tracking non-anonymous activity
What do you like best about the product?
Segment is great to have a standard API to have the dev team build tracking against. It handles it all for you. It also support server-side tracking instead of loading a dozen SDKs client side! It also has (almost) seamless integration with all kinds of downstream destinations.
What do you dislike about the product?
Segment's cloud mode means it uses API calls to send data to your destinations (like salesforce), so be careful with your API limits! There is (currently) no way to transform incoming data before sending it out to destinations (aka send "leadSource" to Marketo but "LeadSource" to salesforce).
The one issue is with the pricing model based on monthly tracked users which includes anonymous visitors. If you have a website where a large portion of the traffic is anonymous, using Segment here becomes prohibitively expensive and while its features for anonymous traffic are great (ad platform integration, single sdk, combining anonymous and known user data) it is hard to justify the significant extra cost.
The one issue is with the pricing model based on monthly tracked users which includes anonymous visitors. If you have a website where a large portion of the traffic is anonymous, using Segment here becomes prohibitively expensive and while its features for anonymous traffic are great (ad platform integration, single sdk, combining anonymous and known user data) it is hard to justify the significant extra cost.
What problems is the product solving and how is that benefiting you?
de-coupling dev implementation from data ETL processes, managing data flows. Data-warehouse implementation, data governance
Recommendations to others considering the product:
Billing is based on tracked users, even anonymous ones, so it is a lot more costly to use it for sites/apps with a large portion of anonymous users since that will inflate your costs. Our usecase is mainly handling logged-in user activity so we derive a lot of use from it.
Love Segment!
What do you like best about the product?
Makes it really easy to track and move some of the most difficult data for analytics.
What do you dislike about the product?
It can be a bit expensive if you don't plan your implementation well.
What problems is the product solving and how is that benefiting you?
Marketing ROI is the primary reason why I use Segment, but it also achieves most product analytics we need.
Recommendations to others considering the product:
Track everything really well from the start, don't take a long time to get started and slowly implement. The longer you wait, the less data you have.
The best data management tool
What do you like best about the product?
I like how I can connect different apps and manage the data flow at ease. I've been using this tool since a long time now, and never got any complaints about it.
What do you dislike about the product?
It's missing a few integration which I would like to have but apart from that, nothing.
What problems is the product solving and how is that benefiting you?
Managing my data flow, reducing errors in it, connecting a lot of apps in one place.
Segment makes it easy to run a product-led go to market strategy
What do you like best about the product?
Huge fan of the ability to send product event data everywhere (including sales tools)
What do you dislike about the product?
No major complaints. Once you're up and running, the product is fantastic!
What problems is the product solving and how is that benefiting you?
Sending data from our product and other sources to all of our most important destinations on the sales and marketing side.
The best connector for your analytics
What do you like best about the product?
Fast and easy solution for analytics task.
What do you dislike about the product?
Small UI and UX issues in the web dashboard.
What problems is the product solving and how is that benefiting you?
- Easy setup
- Turn on and turn off new analytics services in the dashboard
- Real-time debbuger
- Turn on and turn off new analytics services in the dashboard
- Real-time debbuger
Recommendations to others considering the product:
Every startup should use it.
Single tool for collecting all your data
What do you like best about the product?
Simple, easy to use and a cost per MTU (monthly trackable user) versus raw data. This means we can build deep, rich sets of information about our customers while only being charged based upon the number of customers.
What do you dislike about the product?
Segment's own dashboard is quickly overwhelmed with so much data and it is really necessary to use another tool to consume and work with the data collected.
What problems is the product solving and how is that benefiting you?
Customer behavioral tracking and flow across multiple properties and systems. Insights that we haven't had in the past.
All your relevant data, everywhere.
What do you like best about the product?
Rapid development and implementation of Segment is probably the main feature. The UI is easy to interact with to see all of your sources and destinations, even for very large installs. Being able to quickly validate that data is sending with sample payloads is an excellent feature. Customer service is king and this company has it down cold. Anytime I have a question or an issue, they're ready to help.
What do you dislike about the product?
Salesforce functionality is currently limited to standard objects. If you need to work with custom objects, you need to use another tool to harvest segment events and feed them into the custom object in Salesforce. The UI is still a work in progress with some small annoyances but nothing that I would consider a showstopper. They're constantly enhancing their UI so I'm willing to live with minor bugs.
What problems is the product solving and how is that benefiting you?
Trial and usage data in platform stored in our CRM and analyzed in a few different BI tools. Having all of our data in one place has been a godsend. In the past we had data all over the place and it would take days or weeks to get a good picture of what was happening in our business. Now we have real-time information fed into one place and can analyze it in a BI tool quickly, Amplitude or Chartio.
Full control when gathering information
What do you like best about the product?
What I like the most is that, while segment works as an intermediate bridge between the actual site and 3rd party services and platforms, it offers also a real-time monitor so you can see and understand all the process and improve your funnels. Also, it can help you better organize how they work and if everything is in place. Amazing tool.
What do you dislike about the product?
One of the -unfortunate- dislikes (and this was expected actually) is that in order to keep this flexibility, there's a loss of functionality when it comes to 3rd party platforms working with Segment. But this is a small price to pay, compared with what you get at the end. Also, one other thing is that although they have a great Customer Care department, when it comes to support on the communication between segment and the 3rd party services, the guys usually prompt you to contact the other company. Although this is expected, still, it would be nice to provide a first level answers before forcing you to go to the other service in order to get the answers you're looking for.
What problems is the product solving and how is that benefiting you?
Having an intermediate platform like segment when communicating with 3rd party services, means that you can easily switch between 3rd party services, with minimum changes in your actual code. The only thing you need to make sure is that the selected section is supported in segment. But that's one of the great things, the amazing support.
Recommendations to others considering the product:
You need to make sure you understand the combinations sources <-> destinations. As soon as you understand the way it works, you'll be able to do any kind of combinations. Imho, that's the key for a correct installation and configuration of segment.
showing 211 - 220