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Highly recommendable
What do you like best about the product?
Tag manager and data connections, is very clear and easy monitoring
What do you dislike about the product?
Mobile view is difficult for the user, maybe make focus on it
What problems is the product solving and how is that benefiting you?
Tags integrations and data analysis comunication
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Fanatic intuitive product. Simple, efficient and fast
What do you like best about the product?
If you're a developer you will love their integrations. APIs are so intuive and the SDKs are so smooth that integrating it to your solution is a breeze. Oh, and the debugging tools make your life easier than ever.
What do you dislike about the product?
Speeding up with the product and understanding its inner logic is easy, making sure your data is correctly streaming across all the platforms with the correct format and transformations can become a messa very quickly. Be sure to document well what you're doing so others don't get lost.
What problems is the product solving and how is that benefiting you?
Collecting data is not that much complex. Making sure it's hitting all the tools you need in the expected format in a good timely manner, well that's a challenge. This is the one Segment helped solving also. Data consistency, correct formats, scalability are the things accomplishable using the tool.
Figuring out user behaviour
What do you like best about the product?
The tool allows to "spy" on user behaviors; see where they spend time, which links they click the most, and which areas they avoid. Inserting little code snippets to specific areas of the page helps to track the trajectory of the click-throughs. It was a real revelation to see that graphics and text I liked the most users avoided completely! I also liked that even being a non-programmer, you can accomplish some tracking.
I also was able to get answers about my site health and introduce some design improvements though it was not easy!
I also was able to get answers about my site health and introduce some design improvements though it was not easy!
What do you dislike about the product?
To get real results, you need to insert code snippets. This means most likely, and you need to ask a programmer to do the job and spend $$. Also, free services are limited to 1000 users a month, and I had more, but the price tag is quite steep.
What problems is the product solving and how is that benefiting you?
When you have problems building a customer base, you need to know what's going wrong. Segment provides verification of the business idea through the customer behavior analysis. Analyzing where the time was spent the most allows to find the most attractive parts of the page or website and eliminate those which do not attract customers' attention. For those familiar with Google Analytics, it is especially valuable as you can use familiar interface to see through the site problems.
The analytics gateway
What do you like best about the product?
Segment enables to easily plug and set up any analytics solution as a data destination with one API.
What do you dislike about the product?
Integration with web reactive frameworks could be made easier.
What problems is the product solving and how is that benefiting you?
With Segment, we can use and test as many analytics as we want without changing a single line of code — a huge time saver.
Awesome Data Funnel
What do you like best about the product?
Easily send data to multiple connections from a single source.
What do you dislike about the product?
Difficult to find filters that have been set up so, if a data endpoint isn't receiving, it's hard to debug.
What problems is the product solving and how is that benefiting you?
Easily manage data funnels and multiple data processors
Goes unnoticed, and that's a good thing
What do you like best about the product?
Super easy to push all of the data we need. We don't use Segment as much as we could from a track perspective, but Segment's ability to have multiple sources and destinations allows us to understand across multiple dimensions pretty easily
What do you dislike about the product?
I think because we use Segment for API requests more than tracking, our pricing seems high for the amount of visitors we have on the site. We also paid for segment time to help go through this, but the complexity of delivering on what we need means that the tracking consistently gets pushed down as lower priority
What problems is the product solving and how is that benefiting you?
We have many places where we track, generally disjointed systems, so we use segment to collect data from all of these places, then destinations like Heap allow for the analytics team members to be able to rapidly understand our users better.
Great tool
What do you like best about the product?
Having a common spot where all analytics pass through, so we can check and debug any issues. The integration with new providers is usually pretty straightforward.
What do you dislike about the product?
Some features could use some more work, like violations alerts. Some integrations take a bit of work because of the particularities of their SDKs.
What problems is the product solving and how is that benefiting you?
We had a lot of chaos around analytics before Segment. Thanks to Segment all departments are now coordinated between themselves. We have a common place where we check the data and violations, so we know which tool is having issues. It also forces us to follow a strict Tagging Plan thanks to the Protocols feature.
Great product, makes our life easier when tracking data !
What do you like best about the product?
I do not have to deal with multiple tools sdks to track data and helps us to unify our tagging plan (protocol).
What do you dislike about the product?
Some tools integrations are not as good as others, specially the ones working on device mode. Is hard to see what's going on on production build due to the high number of events.
What problems is the product solving and how is that benefiting you?
We had too many sdks and different tagging plans in the past. Segment helped us to unify. Also, helps us to determine where to start investigation when some data is not arriving (in front of segment or behind segment)
very helpful tool automating event logs recording to databases
What do you like best about the product?
As a data scientist, segment makes it easier for engineers to get me the data I need to do my daily job. Segment can quickly pull data from production as well as from other data sources.
What do you dislike about the product?
Segment must continue to expand on the data sources available. I think Segment has multiple sources, but more are needed. For example, Segment should add Bing to their sources.
What problems is the product solving and how is that benefiting you?
Segment it is making it easier to get multiple data sources into one place. Hence, it makes data processes more effective. iafsfasasfsadfadsfasfasdfasdffdsfasdsfas
Reduce tracking events complexity
What do you like best about the product?
The Segment JavaScript SDK is easy to understand, the documentation is excellent, and destination middlewares are an amicable solution to abstract the complexity of having different tracking providers
What do you dislike about the product?
The observability system. When there is a violation, if hard to find the reason, you can only see two events. I would like to have real-time charts to watch the events
What problems is the product solving and how is that benefiting you?
Centralize our tracking system into a single solution. Before, we had to deal with different tracking providers with various APIs, and it was chaos. It's also great because you can control it from a single dashboard.
Recommendations to others considering the product:
It's a great product that makes tracking integration way easier. Give it a try
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