Twilio Segment
Twilio SegmentReviews from AWS customer
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The ideal tool to centralize your tracks
What do you like best about the product?
The best thing about Segment is that it centralizes all the tracking tools to help companies analyze the information collected from the mobile app in each channel.
What do you dislike about the product?
The only thing I see is that maybe the main panel should have more options for the case of Google Analytics to extract a bit more general information from the app.
What problems is the product solving and how is that benefiting you?
The best benefits are that it centralizes the information for the business analysis part, making the option of information centralization across various analysis channels really good.
Recommendations to others considering the product:
Excellent
Segment is the standard for collecting customer product usage data
What do you like best about the product?
With segment, we can identify key product usage events and collect them for use in other tools. We can pass product usage data into our data warehouse for use with our business intelligence tool, pass data to our Marketing Automation Platform, and pass this data to our CRM.
What do you dislike about the product?
For some of these applications, it would be helpful if it were more automatic and our product team didn't have to set up events. It can also be a nuisance to set some other tools up to receive segment events if they don't already have them coming in.
What problems is the product solving and how is that benefiting you?
Segment allows us to get better visibility into how users are using our product and make that data actionable in other tools where we need it (MAP, CRM, BI Tool, etc.).
Analytics simplified
What do you like best about the product?
As an engineer using Segment I enjoy the fact that I don't have to add N SDKs to my apps for analytics purposes, but just one. I also really enjoy the live debugger.
What do you dislike about the product?
For my, albeit limited interactions, with Segment there is nothing I dislike about it.
What problems is the product solving and how is that benefiting you?
Cleaner call sites of the tracking code in our app.
Dynamic data source & destination management for all of our events.
Dynamic data source & destination management for all of our events.
Bad experience post-Twilio acquisition, avoid Segment if you can
What do you like best about the product?
Segment was great when they were an independent company. Since being acquired by Twilio, their culture has changed and they do not treat their customers well.
What do you dislike about the product?
The way Segment, post Twilio-acquisition, treats its customers is bad.
What problems is the product solving and how is that benefiting you?
We use Twilio for back-end API connections.
An incredible tool to use on marketing.
What do you like best about the product?
The possibilities that it gives to marketing and engineering team to segment valuable nitches and attributes for making specialized marketing campaigns.
What do you dislike about the product?
The integration with services like Zapier is a little bit difficult to be used only by marketers (as we have to export the webhook). It would be amazing if we have a more friendly feature that allows us to create zaps without requiring an engineer.
What problems is the product solving and how is that benefiting you?
- Dynamic email marketing campaigns
-Integrations with Metabase
-Integrations with Zapier
-Data Science and machine learning
-Integrations with Metabase
-Integrations with Zapier
-Data Science and machine learning
Recommendations to others considering the product:
Keep doing integrations with no code platforms such as Zapier.
Segment, the perfect tool for track events
What do you like best about the product?
The mod to track all the events from the source to the destination
What do you dislike about the product?
they have some troubles with some destinations, or directly they are not available
What problems is the product solving and how is that benefiting you?
We solved the same distribution of all events to all destinations in a simple way
Recommendations to others considering the product:
if you want to distribute track events, try using segment, it's an excellent tool for this
Good
What do you like best about the product?
Helpful to clients including myself which is good
What do you dislike about the product?
hard to reach but helped out when i need
What problems is the product solving and how is that benefiting you?
helps me communicate better and connect with my team
Recommendations to others considering the product:
contact customer success
Segment allows us to enrich API data with our proprietary data
What do you like best about the product?
Segment's best feature is the ability to use their events to catalog actions committed by users. In addition, Segment does a great job identifying users based on multiple attributes, showing the users' demographics.
What do you dislike about the product?
Segment's ability to recognize the same or similar users based on attributes is still a work in progress. Therefore, their identity graph is still unreliable.
What problems is the product solving and how is that benefiting you?
The main problem our company was looking to solve is how to collect analytics from events. Segment has allowed us to accomplish this and see committed events live, allowing us to debug any issues.
Essential for the day to day of a Data Analyst
What do you like best about the product?
Nothing special, I like all features, is a good tool to work
What do you dislike about the product?
Some integrations with other tools like RTBhouse, tik tok or tabula are missing
What problems is the product solving and how is that benefiting you?
Above all the quality of the data and have a good tagging unique plan that works for all tools
Nice experience
What do you like best about the product?
I like the way that we can configure the violations.
What do you dislike about the product?
Nothing especially, I like the current features
What problems is the product solving and how is that benefiting you?
We analyze the data obtained, and thanks to the violations we can obtain insights really quickly.
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