Twilio Segment
Twilio SegmentExternal reviews
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The only way to integrate marketing tech
What do you like best about the product?
A standardized way to integrate marketing analytics and automation across all digital platforms.
What do you dislike about the product?
Can tend to get a little expensive as you get bigger.
What problems is the product solving and how is that benefiting you?
Easily manage and add marketing tech across multiple digital platforms. Our ability to measure customer journey's and act on them using a consistent set of customer events is key to our success.
Easy integrations, solid customer support
What do you like best about the product?
It's easy to implement multiple different types of analytics and advertisement solutions into our site. It's less maintenance work for our engineers to deal with issues and keep things up to date. We can use their REST API to send data to their server without needing to host their code on our side, which is great from a security perspective.
What do you dislike about the product?
- We can only send user removal requests (i.e. for GDPR) with user IDs, not other identifiable information.
- Our implementation of Segment+Mixpanel is complex enough that we need to load the Mixpanel clientside library alongside using Segment's REST API in order to get the appropriate distinct ID in some situations. This is because we use Mixpanel for both logged out and logged in users, and we're trying to connect those user profiles in Mixpanel as much as possible. This is more because of Mixpanel than Segment.
It'd be nice if we could copy integration settings, e.g. mixpanel configuration, from one source/site to another would be great. Sometimes we have multiple sources, one with just Mixpanel, and one with Mixpanel, ad trackers, etc, for certain purposes - part of our site needs ad trackers, the rest doesn't or isn't allowed to from a security perspective.
- Our implementation of Segment+Mixpanel is complex enough that we need to load the Mixpanel clientside library alongside using Segment's REST API in order to get the appropriate distinct ID in some situations. This is because we use Mixpanel for both logged out and logged in users, and we're trying to connect those user profiles in Mixpanel as much as possible. This is more because of Mixpanel than Segment.
It'd be nice if we could copy integration settings, e.g. mixpanel configuration, from one source/site to another would be great. Sometimes we have multiple sources, one with just Mixpanel, and one with Mixpanel, ad trackers, etc, for certain purposes - part of our site needs ad trackers, the rest doesn't or isn't allowed to from a security perspective.
What problems is the product solving and how is that benefiting you?
Tracking user behavior in order to report on and improve user growth, user stickiness, and revenue.
Best integration service I've ever used
What do you like best about the product?
I started using segment in 2013 when it was called segment.io and was just a better replacement for dozens of js snippets I wanted to add to my web apps. In the course of years, I found it can offer much more including:
- Zero hassle integration especially for eCommerce, multi-touchpoint (say website + app) services
- A true productivity booster especially for developers for debugging what is wrong with a specific integration (say Google Analytics)
- Organizer of tracking plan, adding uniformity and consistency to all events you track
- Simply becoming the core of all analytics data flows you need
- Zero hassle integration especially for eCommerce, multi-touchpoint (say website + app) services
- A true productivity booster especially for developers for debugging what is wrong with a specific integration (say Google Analytics)
- Organizer of tracking plan, adding uniformity and consistency to all events you track
- Simply becoming the core of all analytics data flows you need
What do you dislike about the product?
Their price is not cheap. However, if you take into account the intangible future costs like developer costs to enable/disable an integration or debug an existing integration then it might be justifiable.
What problems is the product solving and how is that benefiting you?
Centralizing all analytics integration in a simple, manageable platform. And with new Segment Personas, it helps a lot by creating much better audiences and feeding those to marketing automation tools.
Recommendations to others considering the product:
It makes the life of integration with hundreds of services easy but this doesn't come as a black magic. Your developers must read Segment documents well first, understand their integration modes and standards versus custom events.
Following their engineering blog is also highly recommended.
The community is not A-grade yet but you always can ask your questions in the forum.
One more thing: don't think about segment's way: just start by designing a business focused, solid tracking plan that answers your marketing questions. From there you can go backward and apply the best practices recommended by Segment. Don't re-invent the wheel if there is a semantic event (e.g. for Ecommerce) provided by Segment: just use it. Make sure your team read the well-written documents first.
Following their engineering blog is also highly recommended.
The community is not A-grade yet but you always can ask your questions in the forum.
One more thing: don't think about segment's way: just start by designing a business focused, solid tracking plan that answers your marketing questions. From there you can go backward and apply the best practices recommended by Segment. Don't re-invent the wheel if there is a semantic event (e.g. for Ecommerce) provided by Segment: just use it. Make sure your team read the well-written documents first.
Great service
What do you like best about the product?
I love being able to connect to virtually any service that I currently use such as Mixpanel, Intercom. I think what's the BEST part is that I never have to implement event tracking ever again.
What do you dislike about the product?
I think it's the best and probably only product I know out there that makes it easy to implement event tracking.
What problems is the product solving and how is that benefiting you?
User analytics. Being able to see this data enables me to make product decisions
Recommendations to others considering the product:
I've already recommended Segment to at least 2 other friends. I think it's the best in clas product for what it does.
My swiss knife solution
What do you like best about the product?
Add it to your app once and Deploy as much as you want
What do you dislike about the product?
Pricing is not flexible, we are a small team.
What problems is the product solving and how is that benefiting you?
Adding code only once
Recommendations to others considering the product:
If pricing is suitable to your budget then go ahead asap
Great Service
What do you like best about the product?
Only have to code once and then you can toggle on/off integrations. It's awesome! Nearly ever major product is incorporated into it so it very helpful. They also have some really great debugging tools for figuring out what events are firing and what aren't.
What do you dislike about the product?
It's can be pricey for B2C sites or high traffic sites since they look at visitors. A high number of unidentified visitors can add up in terms of price. Also, New features always seam to be costly add-ons instead of included in core product.
What problems is the product solving and how is that benefiting you?
It is very useful if you are using multiple services and don't want to constantly update site code. From a developer perspective and data consistency perspective, it's an amazing tool!
Recommendations to others considering the product:
Look at the number of site visitors because that dramatically affects pricing. Also, look at the number of integrations you want to setup. Before implementing highly suggest a data plan and event naming convention.
Awesome
What do you like best about the product?
How fast are the technical responses and how complete is the product documentation.
What do you dislike about the product?
The billing module is not the best. We would like to pay via credit card but wire transfers are ok too.
What problems is the product solving and how is that benefiting you?
Customer Analytics, Business Intelligence, Product Metrics.
Recommendations to others considering the product:
Use segment to build every analytics around the house. The Redshift Warehouse is a must!
Segment is an amazing source of informations
What do you like best about the product?
Tracking all the mouse movement to optimise the customer journey or purchase pass has an amazing impact on conversion rate
What do you dislike about the product?
Need to refresh screen ofter and sometime difficult during meeting
What problems is the product solving and how is that benefiting you?
Tacking in real time what is happening live. Killer in sales pitch
Recommendations to others considering the product:
Look at it and use it
Abstraction
What do you like best about the product?
All third party integration can be done easily by the abstraction provided by segment
What do you dislike about the product?
No way for backlog tracking and debug on the data that we push to segment
What problems is the product solving and how is that benefiting you?
A true abstraction with so many third party software providers
Segment Keeps Our MarTech Tool Stack Connected & Synced
What do you like best about the product?
With segment up and running, we've been able to quickly implement and evaluate marketing tools without the need to consult or loop in developers. Limiting that bottleneck has helped us move faster and sleep better know that the data feeding into our tech stack is as reliable as possible.
What do you dislike about the product?
The initial implementation can be a little tricky, but in the long run, Segment saves a ton of time and headaches.
What problems is the product solving and how is that benefiting you?
Syncing marketing and product-specific events/properties to third-party tools. Quickly launching, testing, and evaluating new tools.
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