Twilio Segment
Twilio SegmentExternal reviews
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Easy way to connect data
What do you like best about the product?
Simple method to connect data from one system into another
What do you dislike about the product?
I haven't found anything yet that I really dislike.
What problems is the product solving and how is that benefiting you?
Making it easy to connect application and website data into analytics tools.
great BI for non developers
What do you like best about the product?
love it as a product manager i shift data to 3rd party platforms easily
What do you dislike about the product?
no integration with Google sheets yet and thats a bummer
What problems is the product solving and how is that benefiting you?
product usage tracing and RT errors
Features continue to improve and add value to an already outstanding product
What do you like best about the product?
Easy integration with dozens (hundreds?) of services and they continue to add valuable features to improve the core product without making it bloated. It's clear they listen to their customers and pay attention to their own metrics. Because of their attentiveness to their roadmap and customer value I have confidence in using the product going forward.
What do you dislike about the product?
Initially when we were setting it up some variable assignments were tricky to align between various third party products, but that's been more a learning challenge than any fault of Segment.
What problems is the product solving and how is that benefiting you?
Since late 2015 I've used Segment to easily test and implement a variety of services that normally would need to go through the team's sprint cycle one-by-one just to be able to evaluate them. This has allowed our marketing automation and funnel optimization efforts to be super-nimble and responsive to user activity.
Recommendations to others considering the product:
Try it out and you'll likely not go back to having multiple includes in your app
Thanks to Segment we increased the conversion rate on our website by 320%.
What do you like best about the product?
Segment is a single key to many doors. Integrating segment to a website, you get 100+ ready-made integrations with all sorts of tools one may need to optimise the website using data-based approach
What do you dislike about the product?
The G2 crowd wants me to write 40 symbols of what I dislike but I can not add any single word here. Just not applicable. =)
What problems is the product solving and how is that benefiting you?
A couple of years ago we realized that besides Google Analytics we want to use another analytical system, and after a thorough research we had a list of tools to try (Mixpanel, Kissmetrics, RJMetrics, Heap, Keen.io and others). But we had to try them all and choose the best one within the shortest possible time. Although all the integrations were quite straightforward, we would have spent months to implement them into our complex infrastructure..
Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written.
-we created a conversion funnel with Mixpanel
-we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website.
-we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface.
-We also tested different types of chatbots and finally chose the best one — UserVoice
-We went on to make some more well-thought improvements based on the data collected.
You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3.
We have been so inspired that we have even written a case-study about this in X-Cart blog:
https://www.x-cart.com/blog/partnership-with-segment.html
Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written.
-we created a conversion funnel with Mixpanel
-we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website.
-we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface.
-We also tested different types of chatbots and finally chose the best one — UserVoice
-We went on to make some more well-thought improvements based on the data collected.
You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3.
We have been so inspired that we have even written a case-study about this in X-Cart blog:
https://www.x-cart.com/blog/partnership-with-segment.html
Recommendations to others considering the product:
Do not just "consider", but go on and try!
All-in-one!
What do you like best about the product?
Ability to configure all analytics a product may need from one place.
What do you dislike about the product?
Information for integrations available can be provided in a better way. In other words, I understand Segment is not promoting any integration over the other but there is a good chance user is looking at them for the first time in Segment. So, a better introduction with comparison to other alternatives in terms of features & pricing would help user pick an apposite integration.
What problems is the product solving and how is that benefiting you?
Data analytics.
Strong, Straightforward Solution
What do you like best about the product?
Time-saving integration offerings and simple UI for setup & monitoring.
What do you dislike about the product?
Segment won't sign a business associate's agreement. This would've allowed a previous healthcare company I was at the chance to get more visibility in the data.
What problems is the product solving and how is that benefiting you?
Efficient tracking integration & deployment.
Good to track events
What do you like best about the product?
It's really good for capturing events, data, which helps a lot to track day to day business.
What do you dislike about the product?
I didn't find such kind of disadvantages
What problems is the product solving and how is that benefiting you?
To track customer's where exactly he got stuck while filling the applications, or where he is keen interested in an application (which helps us to serve him better), etc.,
One API to rule them all
What do you like best about the product?
Segment is easy to setup, doesn't require ongoing maintenance, and you can send the same consistent customer data to your favorite marketing tools.
What do you dislike about the product?
Not much to dislike. Maybe access to more tools.
What problems is the product solving and how is that benefiting you?
Some business problems that Segment solves:
- Reducing risks for data discrepancies
- Making it easier for marketing team to use tools
- Reducing analytics debt
- Reducing risks for data discrepancies
- Making it easier for marketing team to use tools
- Reducing analytics debt
Really nice overall experience and sure beats 10s of individual trackers/analytics
What do you like best about the product?
Real time view in debug mode is pretty nifty when you're in development mode. And just sort of fun to look at. (A fun analytics package? Yes indeed.)
What do you dislike about the product?
At our level of integration Segment is costly but it's still worth it.
What problems is the product solving and how is that benefiting you?
We pipe a lot of metrics through Segment, which in turn helps us track everything from revenue to usage. It gives us the info we need to make decisions that directly affect revenue/sales. Can't really ask for more than that.
Recommendations to others considering the product:
Give it a shot and it's pretty evident how nice it is and how easy to use once you get your hands on it. From a developer's perspective it's lovely.
Segment - solves a problem and does it well
What do you like best about the product?
We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
What do you dislike about the product?
Very little to dislike here. In some ways there is nothing sexy about Segment, but it gets the job done and stays out of your way.
What problems is the product solving and how is that benefiting you?
We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
Recommendations to others considering the product:
Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.
There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment just wraps mixpanel code.
There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment just wraps mixpanel code.
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