Twilio Segment
Twilio SegmentExternal reviews
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Great enterprise data warehouse and integrations platform
What do you like best about the product?
Very easy to connect and integrate with modern marketing platforms. We connected it with HubSpot and it started populating records with product usage data automatically.
What do you dislike about the product?
It's difficult to integrate the enterprise data warehouse with outside BI and data viz tools (Looker, Chartio, Bime, etc.)
What problems is the product solving and how is that benefiting you?
The need to pull all of our digital marketing platforms into one place.
Recommendations to others considering the product:
Make sure you ensure data sources will connect when you're evaluating marketing tools, especially marketing automation.
Segment partnership to enable optimizing of analytic data
What do you like best about the product?
The technical support when there's a question as a rule it's answered promptly and followed up on which makes you feel well cared for.
What do you dislike about the product?
Some of the technical tools are still in development from our perspective and are changing and adapting in the short, medium and long term. Of course, we want it all now. But understand the limitations.
What problems is the product solving and how is that benefiting you?
Segment provided us with the ability to centralize the flow of data and split it off as was necessary to send on to other partners or to our back end to help with analysis in many ways.
Great platform for advertisers and developers
What do you like best about the product?
The best part of the software is how easy they make it is to setup integrations and events. Having all your advertising platforms receiving data from the same source is also very nice.
What do you dislike about the product?
I'd like to be able to get more information about the events that are firing. Would like it to be able to help with de-duplicating conversions.
What problems is the product solving and how is that benefiting you?
Not having to bug developers when creating new events or trying new platforms is the biggest pain point it's solved.
Great for startups
What do you like best about the product?
Implementing segment in your code will allow you to use 3rd parties with very low effort
What do you dislike about the product?
Some bugs need to be ironed out. Integration with some 3rd parties need rework to be more robust.
What problems is the product solving and how is that benefiting you?
Very low implementing & switching costs between 3rd parties (wanna switch from Mixpanel to Aplitude? Done in 5 minutes without a line of code)
Simplify your analytics with code snippets.
What do you like best about the product?
It quickly allows us to test the different analytics dashboards and platforms.
What do you dislike about the product?
It can be expensive when you use this in conjunction with other paid analytics tools. But overall a great service.
What problems is the product solving and how is that benefiting you?
Quickly integrate and iterate with different analytics platforms.
Recommendations to others considering the product:
Try it out. It is pretty quick to test. And really helpful for using with new analytics tools. Love the overall design of the product.
Very useful product
What do you like best about the product?
Allows you to enable many extensions by just including the snippet for segment once in your code.
What do you dislike about the product?
The segment debugger isn't the most useful when you're trying to figure out whether your data is being sent to all the extensions you enabled correctly.
What problems is the product solving and how is that benefiting you?
There are many analytics tools out there and without segment you would have to add them to your application one by one, which is a very tedious process. With segment, you only have to include segment once.
Recommendations to others considering the product:
Useful when you have a lot of analytics software you want to use in your application.
Perfect for developers who are sick of including 14 conversion scripts
What do you like best about the product?
I love that project stakeholders no longer have to come to me to update conversion scripts, also I love that I no longer have to set different events for twitter, facebook, GA conversions!
What do you dislike about the product?
Nothing really, except that now that I'm not constantly bugged about implementing a different facebook ad script I'm starting to get worried about my company needing me!
What problems is the product solving and how is that benefiting you?
Ease of marketers to track conversion events in one place instead of many.
Recommendations to others considering the product:
They have a free option that allows for 50,000 API calls which should be enough for you to realize that the software is super useful!
Best in class multiplexer for any data-driven organization
What do you like best about the product?
In addition to integrating with nearly every third-party tool imaginable, the actual API itself reflects best practices in tracking. The presence of both server and client side tracking tools ensures that data is always collected as close to the source as possible. Reliability has been near perfect so far. Support is top notch and bugs are few and far between. Price is generally fair, given the amount of value they provide.
What do you dislike about the product?
It would be nice if there was a built-in mechanism to provide client-side only integrations (such as Facebook ads) data from the server-side. Something analogous to Google Tag Manager's "dataLayer". Pricing for Warehouses offering is less reasonable. Would be nice if there was a more graceful tool-by-tool off of Segment (as adoption of certain tools become mature and more advanced functionality is necessary, it becomes less appropriate to multiplex them through Segment - but you don't really want to turn the integration off entirely while making that transition).
What problems is the product solving and how is that benefiting you?
Use to hook up all marketing and engagement tools to real-time activities from our production systems. Powers our email system through Customer.io, our analytics through Google Analytics and Mixpanel, our A/B testing through Optimizely - the list goes on. Allows us to try new tools in no time at all, with next to no developer involvement. Eliminates the need for in-house devs to spend a lot of time ramping up on each tool's API, only to discover that the tool was not a good fit for the company.
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