Twilio Segment
Twilio SegmentExternal reviews
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The new standard in analytics.
What do you like best about the product?
Analytics and tracking have become a no-brainer. One API to rule them all.
What do you dislike about the product?
Implementation can be tricky for some integrations, but the problem comes mostly from the vendor, not Segment.
What problems is the product solving and how is that benefiting you?
Tracking implementation and historical data storage. Now we have historical data on our users we can push anywhere, and even switch tools with a flip of a switch.
Recommendations to others considering the product:
Read the documentation AND the blog.
The most simplified analytics integration
What do you like best about the product?
The ease of integrating so many 3rd party services into one unified interface. everything is very well documented and "it just works"
What do you dislike about the product?
The lack of dashboards to visualize and work on the data. although most of it is "fwd" to the specific integration which is built for the specific data, it's still something I would love to use as high level overview of the events
What problems is the product solving and how is that benefiting you?
it is solving the many integrations that we have for many kind of analytics/marketing/emailing etc. it simplifies code management and unifies event tracking
Recommendations to others considering the product:
Just try it, it takes very short time for on-boarding. In addition, they are very friendly to SU coming from accelerators so it's worth checking
Swiss army knife of data analytics
What do you like best about the product?
We can try and switch to new tools without having to manage tons of different integrations/snippets/libraries.
As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different integration.
The marketing teams are free to do what they want with this tools, that's a pretty big win !
As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different integration.
The marketing teams are free to do what they want with this tools, that's a pretty big win !
What do you dislike about the product?
Basic use of all integrations are covered but when you want to delve into more advanced use it can be tricky.
The debug tools could use a more features.
The debug tools could use a more features.
What problems is the product solving and how is that benefiting you?
We are sending events from our back-end and front-end. We use this events to feed multiple marketing tools to track and identify users. We also use segment to trigger action on some events like sending email with customer.io.
Nailed it
What do you like best about the product?
Huge, huge time saver to deploy event analytics, and they get all the details right.
What do you dislike about the product?
Nothing. This is one of the best single-service offerings I've seen in a long time.
What problems is the product solving and how is that benefiting you?
Segment has totally nailed it. It just doesn't make sense to do this yourself anymore.
Here's some of the things I used to have to build for clients before Segment.
- Native, rich event collection libraries for Web, iOS, and Android.
- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links.
- No crashes. Ever. This gets its own bullet.
- Reliable & low-latency event collection servers. Cache controls, CORS. Dealing with spoofing, bot nets.
- Sensible schema for warehousing, synchronization/ETL.
Now I just set up Segment.
Here's some of the things I used to have to build for clients before Segment.
- Native, rich event collection libraries for Web, iOS, and Android.
- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links.
- No crashes. Ever. This gets its own bullet.
- Reliable & low-latency event collection servers. Cache controls, CORS. Dealing with spoofing, bot nets.
- Sensible schema for warehousing, synchronization/ETL.
Now I just set up Segment.
Recommendations to others considering the product:
If you have a wide top of funnel and cost is an issue, try omitting the javascript snippet from your main landing page.
Very dynamic, straight-forward analytics tool
What do you like best about the product?
Segment is great for quickly getting analytics data from your app, to wherever you need it to be. My favorite aspect about it is that you can rest easy knowing that you'll always be able to pivot to a new analysis tool or integration down the road, without having to rewrite any code
What do you dislike about the product?
The setup process was poorly documented for single page apps. Once I got everything connected, it ran great, but setup ended up having more hoops and hurdles than I expected
What problems is the product solving and how is that benefiting you?
It is great being able to take data from one source and instantly use it in multiple tools. My teammates are able to stick to their favorite tools with no extra setup on my end
Recommendations to others considering the product:
If you're using Segment in an Angular project, I suggest using Angulartics: https://github.com/angulartics/angulartics2
Dead simple while solving a problem every technical product faces
What do you like best about the product?
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The customer support has also been incredibly responsive, even with very technical/implementation specific queries. I appreciate that we can get all the raw events in our own Redshift cluster, letting us perform powerful internal analysis separate from their data analytics integrations.
What do you dislike about the product?
Not so much dislike, but I would like to see more support for tracking non-user entities (e.g. an action taken by an organization, which would also have organizational identify calls). Group calls help work around this use case, but feel like a band-aid. As many of their integrations don't support this entity concept though, it's an understandable deficiency.
What problems is the product solving and how is that benefiting you?
Piping analytics events from mobile apps, web apps, backend APIs, websites. Tracking key events across our infrastructure and identifying users at both the known and anonymous level. We don't have to expend engineering resources for every new integration we'd like to try, in many cases, it is as simple as flicking a toggle. We also use Segment to pipe and format events into chatops (Slack) that are high priority, which would otherwise take custom engineering work and deployments.
Plug in services in minutes.
What do you like best about the product?
I in marketing, and my code knowledge is minimal. To be able to plug in a service a get using it within a few minutes is pretty unreal.
I had Drip (The email service) plugged in and sending out event based automation in about ten minutes.
I had Drip (The email service) plugged in and sending out event based automation in about ten minutes.
What do you dislike about the product?
Haven't found much to dislike so far, will let you know!
What problems is the product solving and how is that benefiting you?
Plug & play integrations. Debugging funnel issues. Ensuring consistent events across all integrated services.
Recommendations to others considering the product:
If you have non technical people and you use a lot of 3rd party integrations. You need this.
Great service!
What do you like best about the product?
If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.
What do you dislike about the product?
I wish there were more options for plans, somewhere between the team plan (max. 7 seats) and the big enterprise plans.
Though the API documentation is easy to read some more explanations and examples could be of help.
Google Analytics integration could be explained a bit more.
Though the API documentation is easy to read some more explanations and examples could be of help.
Google Analytics integration could be explained a bit more.
What problems is the product solving and how is that benefiting you?
No changes in the code are necessary to integrate new services. Just activate the integration and you're done. Plugging in a data warehouse is very simple, this way we can provide all tracking data to our analysts.
Recommendations to others considering the product:
Check available integrations first. In case of Google Analytics do some research first if every use case and features you wish to use with Google Analytics is supported and ask segment for support.
Easy to deploy and configure
What do you like best about the product?
Segment is great at allowing us to integrate new tools very quickly.
What do you dislike about the product?
Pricing - Segment gets expensive pretty quickly
What problems is the product solving and how is that benefiting you?
Segment allows us to integrate all the various tools we use without having to install tracking code from a variety of tools. The ability to store and analyze the analytics data is also invaluable.
Amazing experience across 4 years so far
What do you like best about the product?
- Customer support folks: they're just amazing, always willing to go as further as possible with good advises and problem-solving skills to tackle pretty much any doubt, problem or issue that a team might have when integrating Segment into a platform.
- SDKs available: most of the (if not all) web-oriented programming languages are included here, that's simply amazing and is really desirable when analyzing possible solutions for a platform.
- SDK Ruby: Simplicity has was always been an important goal of mine when dealing with web applications and third-party libraries, and I can attest the same from Segment products (E.g.: "analytics-ruby" ruby gem). From it's core instance methods to their API endpoints, once you read the Docs, you'll find all the information you need about how it should work and what to expect about it.
- SDKs available: most of the (if not all) web-oriented programming languages are included here, that's simply amazing and is really desirable when analyzing possible solutions for a platform.
- SDK Ruby: Simplicity has was always been an important goal of mine when dealing with web applications and third-party libraries, and I can attest the same from Segment products (E.g.: "analytics-ruby" ruby gem). From it's core instance methods to their API endpoints, once you read the Docs, you'll find all the information you need about how it should work and what to expect about it.
What do you dislike about the product?
Sometimes I would go into Segment's Debugger tool to check some specific logs that I need, and whenever we have a lot of requests being triggered really close in time within each other, it's difficult to spot the right request to investigate since the debugger only stores the last X logs made from the platform, the rest of them are just not shown within the debugger.
What problems is the product solving and how is that benefiting you?
Business problems solving with Segment: keeping track of Users and Companies and their actions from the moment they signup into the platform to every event triggered: Membership upgrades/downgrades, Purchases, Emails sent out, etc.
Benefits: Using Segment as a "universal proxy" across a wide variety of analytics/tracking tools is one of the best choices we made for our platform, primarily because it allow us to keep adding tools with a plug-and-play feel sometimes. Also Intercom's collaboration with Segment has been a game changer for us since we have all the data we need in 1 place and we can start extracting valuable information from that data.
Benefits: Using Segment as a "universal proxy" across a wide variety of analytics/tracking tools is one of the best choices we made for our platform, primarily because it allow us to keep adding tools with a plug-and-play feel sometimes. Also Intercom's collaboration with Segment has been a game changer for us since we have all the data we need in 1 place and we can start extracting valuable information from that data.
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