Twilio Segment
Twilio SegmentReviews from AWS customer
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Helps to collect, filter and distribute high quality data in an easy way
What do you like best about the product?
Its easiness to integrate with other tools. Both tech profiles and data profiles can work with the tool.
What do you dislike about the product?
Some limitations occur depending on the implementation (cloud mode or client mode).
There is only one tagging plan that applies both for apps and the web.
There is only one tagging plan that applies both for apps and the web.
What problems is the product solving and how is that benefiting you?
We assure data quality, and we control that events accomplish with an established schema and quality. Also, we could eliminate several SDKs from the apps, leaving only Segment one.
Recommendations to others considering the product:
Review if your current tools could be integrated into Segment before buying the tool.
Enables success as a data professional
What do you like best about the product?
Segment truly enables any organization to measure and build. As a data professional, having a monolithic source of truth for instrumentation is genuinely a game-changer. Beyond the load balancing capabilities and the platform extensivity, Segment continuously strives to think on the cusp.
What do you dislike about the product?
Not much! The UI improvements have been great, but this would have been a complaint in the past.
What problems is the product solving and how is that benefiting you?
Instrumentation source of truth, marketing tool data parity, and session understanding.
Super easy to use
What do you like best about the product?
It's easy to integrate new applications and send data to other resourses. You dont need to have a developer inject more scripts and wait for a deploy, you can just add more destinations.
What do you dislike about the product?
We initially had way to many MTU but once we implemented the identify, that number went way down. I also dont like that you can get lost with how many things can be integrated.
What problems is the product solving and how is that benefiting you?
We send information to heap, fullstory, google analytics. This makes it easy to add new destinations without having to inject more scripts manually
The most intuitive way to distribute data across all your tools
What do you like best about the product?
I love how Segment makes it extremely easy to send multiple pieces of data to every tool app and tool used on websites and the app with a single script. Where before, you had to embed dozens of different scripts and use their individual formats to transmit data. With Segment you only do it once and enable/disable these 3rd party scripts as you please.
What do you dislike about the product?
Inside their app, they have two concepts called Sources and Destinations, and sometimes when you're in one view, it's a bit annoying having to navigate through Sources from Destinations and vice-versa.
What problems is the product solving and how is that benefiting you?
The biggest problem is tag management, and there are free alternatives that could potentially solve that issue. Still, Segment has so many integrations that it's hard to compete — you would likely have to write your integrations with these other alternatives. Segment makes it very seamless.
Segment has really helped us in aligning alot of our processes because of the ease of sharing data.
What do you like best about the product?
Our data is consistent across all databases, lots of integration options
What do you dislike about the product?
The price is a bit costly.
There are some instances where the data does not fit the destination’s model.
There are some instances where the data does not fit the destination’s model.
What problems is the product solving and how is that benefiting you?
Ensure that our customer data is centralized in one location.
Segment Makes Product Integrations Seamless
What do you like best about the product?
Instructions/Guides for adding Segment to existing software applications makes setup a breeze
What do you dislike about the product?
Sometimes setups can be difficult for more complex applications
What problems is the product solving and how is that benefiting you?
Consolidating data for our Operations departments to utilize for business analytics
Great working experience
What do you like best about the product?
Collation of data we use for app analytics across our org. Useful for understanding user needs.
What do you dislike about the product?
Can't really think of any issues; works fine for majority of our use cases.
What problems is the product solving and how is that benefiting you?
Understanding how users use our apps, what works for them, and easily collate that data into a manageable source.
Recommendations to others considering the product:
none
Easy to implement and great outcomes
What do you like best about the product?
It was very easy to setup in my webapp and their APIs are so simple. Segment has a lot of educational videos which help to improve the outcomes.
Their integrations makes the work so much easier and simpler
Their integrations makes the work so much easier and simpler
What do you dislike about the product?
Integrations with CRMs still complicated because of the way to match information into a deal
What problems is the product solving and how is that benefiting you?
Have standarizes data across multiple tools in a easy and simple way
Recommendations to others considering the product:
Share more B2B user cases
Helps with all our analytics
What do you like best about the product?
Segment is super easy to use. I love that I can send objects of data to other data visualization tools.
What do you dislike about the product?
I dislike how segment is a bit addictive. Once you start passing data, and analyzing it in ways you haven't before, you want to use it for everything.
What problems is the product solving and how is that benefiting you?
With Segment, we've been able to identify areas where we can improve our automation. We capture data that is hand-key entered vs. automatically populated. For the data that is most frequently hand-key entered, we're better able to identify where we should spend engineering resources.
Save weeks if not months on future marketing software integrations
What do you like best about the product?
Tag once, integrate with hundreds of different marketing platforms—no need for a costly integration project with engineers and product teams.
What do you dislike about the product?
Expensive but worth time savings if you can afford it. It will end up paying for itself in labor costs with a few integrations.
What problems is the product solving and how is that benefiting you?
Prevents lock-in and migration challenges from moving from one platform to another—all your data in one place.
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