Twilio Segment
Twilio SegmentExternal reviews
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Segment is a powerful CDP
What do you like best about the product?
The personas feature is extremely helpful to be able to follow a user through their full customer journey. This can then be used to build audiences using on site data and send to downstream tools like facebook or google ads, or connect to a data ware house for further analysis. For example, based on this customer journeys you can work on an attribution model using first party data. Also, Segment's UI is very easy to use and understand and there is a lot of documention to work with.
What do you dislike about the product?
The personas feature is not part of the Connections feature in Segment, so it requires an additional purchase/plan if you want the single view of a customer.
What problems is the product solving and how is that benefiting you?
Segment is giving non technical teams the possibility to be able to send collected data to destination such as Facebook or Google Ads without the need of a dev source. It also, gives the ability to really leverage collected data for audience building, communication and behavioral analytics.
Customer data without headaches
What do you like best about the product?
Segment is doing a great job abstracting and managing a client platform's complexities, including all the known challenges of ingesting real-time streaming data and handling multiple sources to multiple destinations. The management of data sources and destinations is very intuitive and easy. Also, creating new, non-native sources and targets using the Functions feature is very helpful. Using "SQL traits", we keep many complex users attributes in sync across our core business and CRM platform.
What do you dislike about the product?
Some recent changes in UI are a bit confusing. We miss the SQL server support for the warehouse. In general, due to the Function feature, we can create any missing source and destination we need.
What problems is the product solving and how is that benefiting you?
Segment solves all problems in creating and maintaining a data platform with a small team. It's very robust, feature-rich, and has a fantastic support team (really, they are overwhelming). Using Segment, we can keep our customers close, helping us provide better products.
Excellent CDP for relating multiple data sources
What do you like best about the product?
Being able to visualize the connection points between data inputs and outputs is extremely helpful for understanding how our data connections relate.
What do you dislike about the product?
There is a decent learning curve to understanding the system, but there are definitely less user-friendly systems out there.
What problems is the product solving and how is that benefiting you?
It helps me to funnel events from disparate systems and send them to downstream data sources. Additionally, creation of customer segments/personas helps to understand the user base and target marketing, outreach, etc. effectively.
Just a breeze to get all your events sent everywhere
What do you like best about the product?
Really easy to setup new sources and new destinations. They have so many integrations out of the box that it's really rare you don't have what you need.
Debugger tool is quite handy.
I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time.
Debugger tool is quite handy.
I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time.
What do you dislike about the product?
Based on your permissions sometimes you don't see some sources or destination, but you don't know they're there. Just something stating that some stuff is not displayed would help stop pinging teammates.
What problems is the product solving and how is that benefiting you?
It's helping us collect all the data from all third party tools and send it everywhere we want, very easily. Basically you don't have to wonder if or how you'll connect 2 apis to pass some data from one tool to another.
Saves a lot of time.
Saves a lot of time.
Segment is a Awesome CDP with easy and robust setup
What do you like best about the product?
Segment Connectors provide us with an easy understanding of connecting source and destination. It is something like plug and pay which I find is an excellent feature.
What do you dislike about the product?
One of the downsides I notice while working with Segment is that even though they have so many connectors, there are still some well-known platforms that don't have connections as a source or destination—for example, Pipedrive.
What problems is the product solving and how is that benefiting you?
Recently, in cases where they lack connections with any platform, they can provide support by creating great functions. Thou the services are on the expensive side. And also an easy and quick connection with Segment's Solution Archiet also is a great help.
Segment is what ties all our systems together!
What do you like best about the product?
It's so easy to setup Segment sources and destinations. And there are so many native integrations there's almost always a solution built right in.
What do you dislike about the product?
The way usage is measured can be confusing. We don't always know how close we are to our plan limits and what factors are driving it.
What problems is the product solving and how is that benefiting you?
We have many inter-related systems that need to share data. Segment is a great tool for tying all of those systems together and keeping them in sync.
Great product
What do you like best about the product?
I like the fact that I can track events at real time with very minimal integration needed on my end. The SDKs provided make it very easy to integrate and use the product.
What do you dislike about the product?
I love the product so far. Not yet used it long enough to find something I do not like. Only used the tracker so far and it works well.
What problems is the product solving and how is that benefiting you?
I would like to track user events both in the backend and the frontend. Segment allows me to asynchronously fire events with information that I can then use to understand user behaviour and improve.
Exceptional product, with amazing support!
What do you like best about the product?
I've been using Segment Connections for a while now, and the product has delivered on the core promise every single time. Built-in connections with the various platforms make it so easy to implement. The need for tech professionals' help is minimal, as the documentation is well structured and one can find answers to almost everything there. Even if some questions remain un-answeres, the support is always there for you. That creates immense opportunities for business people to use the power of data to support the growth of their business at any stage.
What do you dislike about the product?
Even though the free tier provides solutions for many challenges, there's still inconsistency with scheduling the destination data syncs. You can't plan a sync whenever you need; it's under a paid tier. There's a workaround, but I believe offering the sync scheduling option would be a huge relief for users still using the free version.
What problems is the product solving and how is that benefiting you?
Segment Connections make data collection incredibly easy. Thus businesses can benefit from the power of data at any stage of development. Not even mentioning the power of having data from various sources under one roof.
Segment is the perfect tool for combining user data across platforms and sources
What do you like best about the product?
The best part about Segment is the ability to combine user data from very different sources. No matter if it's from an api, sql or even excel. This makes it possible to very quickly start extracting value from your datasets without first having to spend huge amount of time and resources.
What do you dislike about the product?
The ability to quickly set up tracking for spesific events requires some more setup than other tools like Google Tag Manager. This can be a problem for non-technical marketing people.
What problems is the product solving and how is that benefiting you?
Unified tracking across all platforms. The ability to easily identify users across their devices and different touch points has made it possible to visualize and analyze the entire digital customer journey from A to Z.
Segment - The routing service that solved our needs
What do you like best about the product?
Event routing capabilities which help our teams route events to different destinations with the minimum amount of code.
What do you dislike about the product?
Segment should provide session id functionality which can help us in deriving important metrics.
Batching of events while loading to Data Warehouses
Batching of events while loading to Data Warehouses
What problems is the product solving and how is that benefiting you?
Less code and more UI driven functionality
Real Time event based analytics
Creation of Data Lake with less resources
Real Time event based analytics
Creation of Data Lake with less resources
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