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We like it but it's a bit unclear
What do you like best about the product?
Well, it was very user-friendly connecting all of our data sources, very intuitive.
What do you dislike about the product?
Well, even tho we know what it does still some endpoints are not very understandable.
What problems is the product solving and how is that benefiting you?
Multiple data sources connected in one data processor which is easier for us to direct it to a data visualization tool and have the BI person give us valuable insights.
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Invisible tool that I happy to pay for
What do you like best about the product?
As a SaaS founder I have dozen of tools I pay monthly , and Segment sits very silently in the middle and give us a freedom to connect different tools to our tech stack. Before using a segment we used our internal development resources and it was always much more expensive and much longer.
What do you dislike about the product?
Still there are some tools that we need to connect via Zappier
What problems is the product solving and how is that benefiting you?
We transfer all the user behavior information around our tools
Powerful tool. Good user experience. Not a fan of G2 though.
What do you like best about the product?
The destination feature is great, allows you to deliver data to multiple destinations easily. Filtering feature is great when designing the data pipeline.
What do you dislike about the product?
The user interface can be a little unintuitive, also a bit hard to learn about business plan features. The push to get reviews into G2 felt pretty unprofessional.
What problems is the product solving and how is that benefiting you?
Having the same data delivered to multiple destinations.
A maker dream
What do you like best about the product?
Having a simple implementation for all my event calls. The debugging options were truely lifesavers at many stages while testing the app in development. We could quickly analyze the events sent by our app.
What do you dislike about the product?
Pricing is making in hard for smaller startups. But I am spoiled because as an early adopter I had all features free of charge for years. But now I am quite dependant on Segment :-)
What problems is the product solving and how is that benefiting you?
Enhanced ECommerce, triggers, interactions after events.
Recommendations to others considering the product:
As a DevOps and business strategic thinking specialist, I could only recommend Segment to any team seeking superior achievements by mastering their analytics. The warehouse function is also crucial and saved us multiple times being able to cross-reference analytics and data and extract events.
One Source Multiple Targets
What do you like best about the product?
I like to implement one service and integrate all other services with the Segment. It's quite great value if you send data to multiple services. You don't need to worry about each implementation separately. Developer time saver.
What do you dislike about the product?
I don't have any negative comments, everything is working properly.
What problems is the product solving and how is that benefiting you?
Don't spend more time on development for integration.
A true partnership
What do you like best about the product?
The software is simple to use, saves a tonne of time and has unbelievable integrations. However, it is the service offered by the Segment team that stands out the most.
What do you dislike about the product?
Nothing. There are just a few things that can be improved from a UX standpoint between the sheet based tracking plan and the Segment tracking plan.
What problems is the product solving and how is that benefiting you?
Scaling our data infrastructure fast and enabling intact teams to use the best tech stack to achieve their desired use cases to ultimately impact their KPIs. We have seen many benefits: 1. the ability to run fast, 2. the wide range of integration, 3. impactful use of our data within a few weeks of kicking off the Segment project internally.
Segments makes data management effortless!
What do you like best about the product?
Love the simplicity and reliability of the service. With just one integration, you can control and manage how your data flows into various services.
What do you dislike about the product?
So far there is nothing that we dislike. At times, the integration with third-party services gets outdated (deprecated), so it might take a while to reflect on the Segment (but, we can't really blame segment for this)
What problems is the product solving and how is that benefiting you?
We needed a unified and reliable source of data for all the services that we used. With Segment, we're able to achieve that. Segment sends data to the services we care about reliability. And zero effort required on our end for any new integrations. We can constantly test and learn by trying out new services.
Segment saves my team countless hours of development
What do you like best about the product?
Segment solves a problem that has plagued almost every team I have worked on previously. The constant requirement to integrate a new customer tracking system gets in the way of more important work. Segment enables us to look like all stars when another team asks us to "integrate" a new tool into our ecosystem.
What do you dislike about the product?
Nothing comes to mind. They do the exact thing I want them to do and they do it well.
What problems is the product solving and how is that benefiting you?
Segment removes the need to constantly spend development time integrating new tools into our ecosystem. The also provide a great library of tools to search through and identify ways in which we can improve.
Recommendations to others considering the product:
Use their library of integrations as a source of inspiration for adding other tooling into your ecosystem.
Excellent Product, Great CS Folks
What do you like best about the product?
Product solves a real need in a very elegant manner
It just works, very little errors and downtime
They introduce new features to make it easier to manage instrumentation of events
It just works, very little errors and downtime
They introduce new features to make it easier to manage instrumentation of events
What do you dislike about the product?
Expensive
They've started placing restrictions on recorded events per user
Overall the sales experience was quite horrid. Endless bickering over contracts and last-minute surprises in the order form!
They've started placing restrictions on recorded events per user
Overall the sales experience was quite horrid. Endless bickering over contracts and last-minute surprises in the order form!
What problems is the product solving and how is that benefiting you?
Primarily data governance but it will also help in data integration going forward.
Recommendations to others considering the product:
Don't think about it, check it out, I'm sure it will be useful
If you've decided to get it though......knuckle up because the sales cycle will be hell.....they have a loads of funding so little incentive to negotiate and very cutthroat sales practices. At one point had to literally remind the AE that I was the customer and he was the seller.
If you've decided to get it though......knuckle up because the sales cycle will be hell.....they have a loads of funding so little incentive to negotiate and very cutthroat sales practices. At one point had to literally remind the AE that I was the customer and he was the seller.
The first and best CDP!
What do you like best about the product?
Full disclosure: I'm an ex-Segmenter. Despite that, you can certainly trust my opinion.
Undoubtedly, Segment has led the CDP space since the category's inception. It's the simplest and quickest way to standup a marketing stack and it has an infrastructure that's unmatched in the industry (i.e. If you send the data to Segment you can rest assured that the data is delivered - if not, Segment even lets you know why via Event Delivery panel).
Layer on Protocols and you now have guaranteed data quality at the API layer.
Layer on Personas and you know how a single place to build and maintain audiences, which is a major timesaver and a fabulous way to maintain audience-equivalence across tools.
Undoubtedly, Segment has led the CDP space since the category's inception. It's the simplest and quickest way to standup a marketing stack and it has an infrastructure that's unmatched in the industry (i.e. If you send the data to Segment you can rest assured that the data is delivered - if not, Segment even lets you know why via Event Delivery panel).
Layer on Protocols and you now have guaranteed data quality at the API layer.
Layer on Personas and you know how a single place to build and maintain audiences, which is a major timesaver and a fabulous way to maintain audience-equivalence across tools.
What do you dislike about the product?
The UI could use a bit of freshening up, but the underlying infra is really what you need - and it's rock-solid.
What problems is the product solving and how is that benefiting you?
1. Enabling a tech stack with the flip of a switch post-implementation. Data analysts, marketers, and product managers get value extremely quickly.
2. My current company uses Protocols to ensure data quality, which is an issue every single company has. We can now trust our data from the start, which is a very important step along the data-driven organization journey.
3. ETL customer data to our warehouse + grabbing data from Salesforce and Marketo. ETL is not trivial by any stretch of the imagination and Segment's ETL service is absolutely best-in-class (Believe me, I was there when it was launched and I know first-hand the value it brings)
2. My current company uses Protocols to ensure data quality, which is an issue every single company has. We can now trust our data from the start, which is a very important step along the data-driven organization journey.
3. ETL customer data to our warehouse + grabbing data from Salesforce and Marketo. ETL is not trivial by any stretch of the imagination and Segment's ETL service is absolutely best-in-class (Believe me, I was there when it was launched and I know first-hand the value it brings)
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