Twilio Segment
Twilio SegmentExternal reviews
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Pleasant distribution of events experience
What do you like best about the product?
Pleasant experience using it as a distributer of the events. Their customer support system is also very helpfull.
What do you dislike about the product?
Some integrations (HubSpot) might need some updating.
What problems is the product solving and how is that benefiting you?
It distributes tracking events to multiple external track repositories.
Helps us push data to multiple places
What do you like best about the product?
The ability to centralize all data in the same tool is the best. You don't need to be implement multiple types of tracking pixels or trackers, Segment just takes care of all of that and we are able to push all the relevant customer data to all the tools that we need them to be in like dashboarding tools or email tools.
What do you dislike about the product?
Integration implementation can vary widely from different tools, and the documentation could be better and updated. The pricing model can be a bit confusing, and it is difficult for us to plan the number we need to buy, but it depends on your business size. Beware not to track too many metrics which are high in volume, like website visits which can very quickly blow up your event budget, so better plan ahead of time and prevent overbilling. It might also lead to slow down your website if yu track too many events, but that is the case with almost every other tracking tool
What problems is the product solving and how is that benefiting you?
We use Segment as an intermediary data platform where we push all the customer data that we need to track, then push that data into various other platforms where we need them to be. We save a lot of time implementing tracking in just one place rather than all the places where we need this data to be. It saves a lot of time for the Engineering team, and yet our Product and Marketing teams can get the data that they need in the format that they want
Easy to use and reliable
What do you like best about the product?
Segment enables us to easily disperse our information to different tools, which our sales, customer support and other teams use to communicate with our end users efficiently.
What do you dislike about the product?
I see room for improvement in monitorisation and logging of issues we might encounter between Segment and other tools.
What problems is the product solving and how is that benefiting you?
It enables us to easily disperse data with multiple 3d party tools instead of manually handling direct communication with those tools.
Quick way to get the data flowing
What do you like best about the product?
Documentation makes the tool easy to use and the UI is clean. Easy to test and debug different kinds of integrations and fast to deploy. Seems like the best option for our team.
What do you dislike about the product?
The cost of the tool can quite really expensive if your monthly tracked user amount grows quickly and then you might have to choose to leave out some of the analytics events.
What problems is the product solving and how is that benefiting you?
It helps us to quickly build and test our analytics platform and push the data from the right source to the right destinations. No need to strain the engineering team with integrations.
The perfect foundation for a modern-day data stack
What do you like best about the product?
It makes focusing on what's most important a breeze, with easy add-ons of new tech and debug for the ability to follow your data in real-time
What do you dislike about the product?
Nothing really. Segment's been helpful where needed and i can't really think of anything i dislike. It works as intended, without downtime or bugs.
What problems is the product solving and how is that benefiting you?
It connects all our apps, allows for customisation of our pipelines through functions and reduces time-to-market and analysis.
Flawless
What do you like best about the product?
The integration to our application has been absolutely flawless.
The api is sensical and implementing a new event only takes seconds of expensive dev time.
The api is sensical and implementing a new event only takes seconds of expensive dev time.
What do you dislike about the product?
It's great for our use case, but a bit pricey for smaller projects.
It's hard to figure out which user did what from the debugger.
It's not so much a problem with Segment as a problem with another service we use, but one of the destinations we wanted to use would require us to upgrade our plan on that other service. Bummer.
It's hard to figure out which user did what from the debugger.
It's not so much a problem with Segment as a problem with another service we use, but one of the destinations we wanted to use would require us to upgrade our plan on that other service. Bummer.
What problems is the product solving and how is that benefiting you?
Not having to set up and maintain connections between different services. Which barely worked before anyway.
Best CDP to have in your growth and marketing stack
What do you like best about the product?
I've been using Segment at different companies for the last 6 years and every time I've introduced Segment to a org, it had an immediate impact across multiple teams - marketing, growth, product, cx. Some highlights:
- Flexibility to plug in new tools and replay historical data
- All user data in one place (360 visibility)
- Ease of use and speed of deployment of new campaigns, personalization across multiple channels
- Strong product roadmap and a great support team
- Flexibility to plug in new tools and replay historical data
- All user data in one place (360 visibility)
- Ease of use and speed of deployment of new campaigns, personalization across multiple channels
- Strong product roadmap and a great support team
What do you dislike about the product?
Segment isn't the cheapest CDP but the price is justified by a strong product roadmap that can lead to product consolidation. You need to have access to technical resources during the implementation phase which can be tricky for smaller teams. Sometimes the inability to use a custom id when sending data to certain destinations is limiting.
What problems is the product solving and how is that benefiting you?
Before Segment, all user data was dispersed across multiple data sources - CRM, data warehouse, and product. Segment allowed us to unify data into one place and gave us the ability to instrument personalized campaigns, notifications, and product experiences in real time. Furthermore, with the addition of the Engage product, Segment gave us the ability to instrument user notification system from one place.
Powerful tool, with a tricky implementation
What do you like best about the product?
Segment allows us to define events and properties one time for use across multiple platforms.
What do you dislike about the product?
Segment has been difficult to implement perfectly vs. our database data - where there are different entry points.
What problems is the product solving and how is that benefiting you?
Allows us to easily power our marketing tools and enables our marketers to spin up new channels without the help of developer resources.
The go to for instrumentation/tracking
What do you like best about the product?
Great compatibility across different sources and targets for piping data between different parts of the data pipeline. Perfect for instrumentation of tracking events.
What do you dislike about the product?
Settings can sometimes be a bit difficult to interpret without consulting help articles.
What problems is the product solving and how is that benefiting you?
Segment helps us pipe data around between ios/web/android to different data sources like Redshift/Amplitude/etc.
Intuitive UI
What do you like best about the product?
I am not an engineer nor a data science geek, but I have found Segment pretty intuitive. Also, accurate. The learning curve for a newbie was about 5 minutes and then I felt unleashed to figure out many other features.
What do you dislike about the product?
It's yet another system to have to log into. But it's been a dependable backup with other software that is not functioning quite right. I keep it bookmarked at the top of my screen, and when I log in, I feel like anything is possible. But I have to log in, that's all.
What problems is the product solving and how is that benefiting you?
I constantly need to check instrumentation to be able to look at customer behavior analytics. It's essential to find points of friction in actual customer behavior (it's part of my job in content design - to see where users are getting stuck).
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