Twilio Segment
Twilio SegmentExternal reviews
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Segment has allowed us to level up our data game across every department
What do you like best about the product?
As a product manager, Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate.
What do you dislike about the product?
There is not much to dislike, segment has really made my job easier in terms of data needs.
One recommendation would be the ability to see a longer history of violation history on the home page. Currently, you can only see 24 hours or 7 days. I would also like the option top see the past 30 days.
One recommendation would be the ability to see a longer history of violation history on the home page. Currently, you can only see 24 hours or 7 days. I would also like the option top see the past 30 days.
What problems is the product solving and how is that benefiting you?
The biggest problem segment solved for us was the ability to nail down events for specific actions within our product, and be certain e had the right data on usage at that moment, as well as over time.
A big use case of our segment events is to judge user behavior over an extended period of time, so we can understand what leads to conversion, churn, or many other outcomes.
Segment has allowed us to not only set up the events necessary to track these, but also be confident in the data we are collecting.
A big use case of our segment events is to judge user behavior over an extended period of time, so we can understand what leads to conversion, churn, or many other outcomes.
Segment has allowed us to not only set up the events necessary to track these, but also be confident in the data we are collecting.
Has become a core component in our business
What do you like best about the product?
With over 200 out of the box integrations, it has enabled our business to minimise development effort and seamlessly connect multiple systems in no time.
What do you dislike about the product?
A lot of integrations to remain in beta and some have required custom solutions due to volume of data, I.e, hubspot.
What problems is the product solving and how is that benefiting you?
Segment allows us to create a customer super object and ingest data from multiple sources. This joined data can then be leveraged in many ways
Ultimate CDP
What do you like best about the product?
The connections and personas functionality are critical for our business, as several integrations are built upon Segment as a connector.
What do you dislike about the product?
Price is a bit hefty, but factoring in saved integration and maintenance costs, the price is worth it.
What problems is the product solving and how is that benefiting you?
Integrating tracking with paid ads and powering other CRM programs.
Very sorted and saves a lot of bandwidth and resources
What do you like best about the product?
Ease of implementation of events. Plug and play any new destination. Protocols helps us keep a close tap on the efficient implementation of the events even when there is no QA.
What do you dislike about the product?
Pricing is slighltly on the upper side, especially post the acquisition. If this can be worked upon then rest everything is very good. Very reliable service from them.
What problems is the product solving and how is that benefiting you?
Unified analytics for my platform. Help create a data lake for my events (in addition to sending them to other destinations). Help maintain an events library.
Very powerful tool to bring CRM to the next level
What do you like best about the product?
The real time data and computing capabilities
What do you dislike about the product?
Lack of ability to use Segment to send messages directly through CRM platform
What problems is the product solving and how is that benefiting you?
Real time data
The tracking foundation for any SaaS
What do you like best about the product?
Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning.
What do you dislike about the product?
Even though it provides much control, it still requires strong ownership to keep it clean. Having someone in charge is also essential to control the privacy stakes and the pricing (which can get very expensive).
What problems is the product solving and how is that benefiting you?
It solves tracking management and makes dev work much easier when you have multiple tools to send data to. In essence, it makes everyone much more productive, tech and marketers alike.
Segment Review QA & PM
What do you like best about the product?
I started to use Segment on the QA side of things, first time using it, found it very simple to review actions and views taken in the app. It was very detailed and caught everything the client requested to track.
I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things.
I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things.
What do you dislike about the product?
I think as I start to use more Segment I would be able to compare with other tools, but this is way different than GA and other tools I've used in the past so want to be able to explore/discover Segment full potential to find disadvantages to my focus point but so far so good
What problems is the product solving and how is that benefiting you?
what's going to be most important is how we use Segment as a potential tool at our company. I've only used following client's expectations so I want to be able to share what Segment can do with my team
My single favorite tool as a PM
What do you like best about the product?
Segment gives me complete control over all the data coming from our products, nearly codelessly. It also makes sure that data is uniform and clean. Support is prompt and excellent
What do you dislike about the product?
Honestly nothing. Every time myself wishing Segment had some capability, I find out it already offers said capability. From PII management to call error troubleshooting.
What problems is the product solving and how is that benefiting you?
Before Segment we had to install and code for every tool in our stack separately (Mixpanel, Google Analytics, Fullstory, etc.). Now we just do it once, and when I want new tools added its as easy as one click.
Recommendations to others considering the product:
Ive recommended Segment to anyone who will listen for the last 5 years of my career. Everyone who has heeded that recommendation has come back happy. Just use it.
Segment makes it simple to have a Single Source of Truth for our customer
What do you like best about the product?
Segment is incredibly simple to use and seamlessly integrates into other technology, allowing us to put data, and the customer, at the heart of our technology and business
What do you dislike about the product?
Segment is not the cheapest software or contract we have, by far. However, if you have solid data and technical support you will get a strong return on your investment.
What problems is the product solving and how is that benefiting you?
Segment allows us to create a single source of truth for our customers. Similarly, we use it to embed our data into all of our technology stack. It is easy to set up and usually error free
Recommendations to others considering the product:
I would strongly recommend Segment.
A must have tool for every SaaS company, at every single stage!!!
What do you like best about the product?
Segment is just amazingly easy to setup and use. Across the entire team (developers, product designers, marketing, product, management and more), the value that we gain compare to the amount of effort spent is just unbelievably good!
What do you dislike about the product?
Converting to a business (enterprise) account took too long for our organization, and during the wait phase, some of Segment's greatest features were blocked for us to use.
What problems is the product solving and how is that benefiting you?
Settings up the infrastructure for PLG and product analytics across all products and departments, lowering dev dependency, creating clearer and better looking code, implementing and integration tools onto our product stack and way more!
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