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Twilio Segment

Twilio Segment | 1

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551 reviews
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    Financial Services

Good to track events

  • June 07, 2017
  • Review verified by G2

What do you like best about the product?
It's really good for capturing events, data, which helps a lot to track day to day business.
What do you dislike about the product?
I didn't find such kind of disadvantages
What problems is the product solving and how is that benefiting you?
To track customer's where exactly he got stuck while filling the applications, or where he is keen interested in an application (which helps us to serve him better), etc.,

    Karen L.

One API to rule them all

  • June 07, 2017
  • Review provided by G2

What do you like best about the product?
Segment is easy to setup, doesn't require ongoing maintenance, and you can send the same consistent customer data to your favorite marketing tools.
What do you dislike about the product?
Not much to dislike. Maybe access to more tools.
What problems is the product solving and how is that benefiting you?
Some business problems that Segment solves:
- Reducing risks for data discrepancies
- Making it easier for marketing team to use tools
- Reducing analytics debt

    Gilles B.

The new standard in analytics.

  • June 06, 2017
  • Review verified by G2

What do you like best about the product?
Analytics and tracking have become a no-brainer. One API to rule them all.
What do you dislike about the product?
Implementation can be tricky for some integrations, but the problem comes mostly from the vendor, not Segment.
What problems is the product solving and how is that benefiting you?
Tracking implementation and historical data storage. Now we have historical data on our users we can push anywhere, and even switch tools with a flip of a switch.
Recommendations to others considering the product:
Read the documentation AND the blog.

    Roy Z.

The most simplified analytics integration

  • June 04, 2017
  • Review verified by G2

What do you like best about the product?
The ease of integrating so many 3rd party services into one unified interface. everything is very well documented and "it just works"
What do you dislike about the product?
The lack of dashboards to visualize and work on the data. although most of it is "fwd" to the specific integration which is built for the specific data, it's still something I would love to use as high level overview of the events
What problems is the product solving and how is that benefiting you?
it is solving the many integrations that we have for many kind of analytics/marketing/emailing etc. it simplifies code management and unifies event tracking
Recommendations to others considering the product:
Just try it, it takes very short time for on-boarding. In addition, they are very friendly to SU coming from accelerators so it's worth checking

    Jonathan M.

Swiss army knife of data analytics

  • May 29, 2017
  • Review verified by G2

What do you like best about the product?
We can try and switch to new tools without having to manage tons of different integrations/snippets/libraries.
As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different integration.
The marketing teams are free to do what they want with this tools, that's a pretty big win !
What do you dislike about the product?
Basic use of all integrations are covered but when you want to delve into more advanced use it can be tricky.
The debug tools could use a more features.
What problems is the product solving and how is that benefiting you?
We are sending events from our back-end and front-end. We use this events to feed multiple marketing tools to track and identify users. We also use segment to trigger action on some events like sending email with customer.io.

    Chris A.

Nailed it

  • May 29, 2017
  • Review verified by G2

What do you like best about the product?
Huge, huge time saver to deploy event analytics, and they get all the details right.
What do you dislike about the product?
Nothing. This is one of the best single-service offerings I've seen in a long time.
What problems is the product solving and how is that benefiting you?
Segment has totally nailed it. It just doesn't make sense to do this yourself anymore.

Here's some of the things I used to have to build for clients before Segment.

- Native, rich event collection libraries for Web, iOS, and Android.
- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links.
- No crashes. Ever. This gets its own bullet.
- Reliable & low-latency event collection servers. Cache controls, CORS. Dealing with spoofing, bot nets.
- Sensible schema for warehousing, synchronization/ETL.

Now I just set up Segment.
Recommendations to others considering the product:
If you have a wide top of funnel and cost is an issue, try omitting the javascript snippet from your main landing page.

    Andrew E.

Really nice overall experience and sure beats 10s of individual trackers/analytics

  • May 25, 2017
  • Review provided by G2

What do you like best about the product?
Real time view in debug mode is pretty nifty when you're in development mode. And just sort of fun to look at. (A fun analytics package? Yes indeed.)
What do you dislike about the product?
At our level of integration Segment is costly but it's still worth it.
What problems is the product solving and how is that benefiting you?
We pipe a lot of metrics through Segment, which in turn helps us track everything from revenue to usage. It gives us the info we need to make decisions that directly affect revenue/sales. Can't really ask for more than that.
Recommendations to others considering the product:
Give it a shot and it's pretty evident how nice it is and how easy to use once you get your hands on it. From a developer's perspective it's lovely.

    AJ Z.

Very dynamic, straight-forward analytics tool

  • May 23, 2017
  • Review verified by G2

What do you like best about the product?
Segment is great for quickly getting analytics data from your app, to wherever you need it to be. My favorite aspect about it is that you can rest easy knowing that you'll always be able to pivot to a new analysis tool or integration down the road, without having to rewrite any code
What do you dislike about the product?
The setup process was poorly documented for single page apps. Once I got everything connected, it ran great, but setup ended up having more hoops and hurdles than I expected
What problems is the product solving and how is that benefiting you?
It is great being able to take data from one source and instantly use it in multiple tools. My teammates are able to stick to their favorite tools with no extra setup on my end
Recommendations to others considering the product:
If you're using Segment in an Angular project, I suggest using Angulartics: https://github.com/angulartics/angulartics2

    Michael B.

Segment - solves a problem and does it well

  • May 17, 2017
  • Review verified by G2

What do you like best about the product?
We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
What do you dislike about the product?
Very little to dislike here. In some ways there is nothing sexy about Segment, but it gets the job done and stays out of your way.
What problems is the product solving and how is that benefiting you?
We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
Recommendations to others considering the product:
Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.

There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment just wraps mixpanel code.

    Internet

Great enterprise data warehouse and integrations platform

  • May 16, 2017
  • Review verified by G2

What do you like best about the product?
Very easy to connect and integrate with modern marketing platforms. We connected it with HubSpot and it started populating records with product usage data automatically.
What do you dislike about the product?
It's difficult to integrate the enterprise data warehouse with outside BI and data viz tools (Looker, Chartio, Bime, etc.)
What problems is the product solving and how is that benefiting you?
The need to pull all of our digital marketing platforms into one place.
Recommendations to others considering the product:
Make sure you ensure data sources will connect when you're evaluating marketing tools, especially marketing automation.

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