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Twilio Segment

Twilio Segment | 1

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Best in class multiplexer for any data-driven organization

  • March 09, 2016
  • Review provided by G2

What do you like best about the product?
In addition to integrating with nearly every third-party tool imaginable, the actual API itself reflects best practices in tracking. The presence of both server and client side tracking tools ensures that data is always collected as close to the source as possible. Reliability has been near perfect so far. Support is top notch and bugs are few and far between. Price is generally fair, given the amount of value they provide.
What do you dislike about the product?
It would be nice if there was a built-in mechanism to provide client-side only integrations (such as Facebook ads) data from the server-side. Something analogous to Google Tag Manager's "dataLayer". Pricing for Warehouses offering is less reasonable. Would be nice if there was a more graceful tool-by-tool off of Segment (as adoption of certain tools become mature and more advanced functionality is necessary, it becomes less appropriate to multiplex them through Segment - but you don't really want to turn the integration off entirely while making that transition).
What problems is the product solving and how is that benefiting you?
Use to hook up all marketing and engagement tools to real-time activities from our production systems. Powers our email system through Customer.io, our analytics through Google Analytics and Mixpanel, our A/B testing through Optimizely - the list goes on. Allows us to try new tools in no time at all, with next to no developer involvement. Eliminates the need for in-house devs to spend a lot of time ramping up on each tool's API, only to discover that the tool was not a good fit for the company.

    Bradley H.

Great for getting analytics data to any service

  • March 07, 2016
  • Review verified by G2

What do you like best about the product?
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on building features. They also have some cool features like self hosted data warehouses that can be pretty powerful too.
What do you dislike about the product?
My only issue with Segment is that it's not really necessary unless you're trying to remove all implementation decisions away from engineers when building an ETL pipeline... And also, unless you really want to push your data to a ton of places (which you probably shouldn't care about), then there's no reason to use it. Lastly using Segment restrains you to their implementation and you don't always get to leverage more advanced integration features from external services you would get from direct implementation.
What problems is the product solving and how is that benefiting you?
We use Segment right now to pipe our event based application data to a few different services including google analytics, tag manager, heap, and customerio
Recommendations to others considering the product:
I would only invest time in using it if you don't have any engineers on your team with ETL experience, or if you want to test out a lot of data services at once without having to fuss with implementation details.

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