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Twilio Segment

Twilio Segment

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    Bradley H.

Great for getting analytics data to any service

  • March 07, 2016
  • Review provided by G2

What do you like best about the product?
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on building features. They also have some cool features like self hosted data warehouses that can be pretty powerful too.
What do you dislike about the product?
My only issue with Segment is that it's not really necessary unless you're trying to remove all implementation decisions away from engineers when building an ETL pipeline... And also, unless you really want to push your data to a ton of places (which you probably shouldn't care about), then there's no reason to use it. Lastly using Segment restrains you to their implementation and you don't always get to leverage more advanced integration features from external services you would get from direct implementation.
What problems is the product solving and how is that benefiting you?
We use Segment right now to pipe our event based application data to a few different services including google analytics, tag manager, heap, and customerio
Recommendations to others considering the product:
I would only invest time in using it if you don't have any engineers on your team with ETL experience, or if you want to test out a lot of data services at once without having to fuss with implementation details.