Twilio Segment
Twilio SegmentExternal reviews
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Great CDP with growing list of capabilities
What do you like best about the product?
The ease with which you can send events to destinations (ad platforms, ESPs, etc.). Also helps marketers, product managers, and engineers get on the same page about what is and should be tracked.
What do you dislike about the product?
Would be great to have a system similar to Facebook pixel helper that lets you click around your site to create/define events. Instead, you have to rely on engineers to code each event. And it would be great to have a tool that helps you create a schema. It's laborious work that could be easier with some sort of tool to help guide someone through that process.
What problems is the product solving and how is that benefiting you?
Segment simplifies collecting data around how users interact with your product and communicating that data to external sources, like ad platforms, email providers, etc.
Very useful customer data paltform solution
What do you like best about the product?
good ecosystem of source/destinations to send/receive events across from your application. Good personas integration to build strong audiences using event data
What do you dislike about the product?
docs around pricing could be more clear. MTU based pricing is not easy to figure out early.
Also currently the segment public api documentation can be improved - the old api docs are available as well as the new api docs
Also currently the segment public api documentation can be improved - the old api docs are available as well as the new api docs
What problems is the product solving and how is that benefiting you?
using segment as a customer data platform to send events from a variety of internal sources. and using destinations to send events downstream. actively looking to use data privacy portal capabilities
Great tool for tracking accessing customer behaviour
What do you like best about the product?
Simple to set up and integrate with multiple destination categories.
What do you dislike about the product?
Should implement SSO login. Live debugger could be made more comprehensive.
What problems is the product solving and how is that benefiting you?
Getting insights into the customer behaviour and co-relating those against product bugs.
Would certainly recommend Segment
What do you like best about the product?
As a developer, I use the debugger the most. When I am implementing new events I can add them to the code on my local machine and see them come straight through into Segment while I am testing. I have confidence that this data is reliable once pushed to production.
Their customer service was fantastic, they proactively offered me a customer success implementation call to do a health check on our implementation. This was followed by a more technical call with Segment to run over one more complicated issue, which we worked together to resolve. Their team were knowledgable, flexible and easy to work with.
Their customer service was fantastic, they proactively offered me a customer success implementation call to do a health check on our implementation. This was followed by a more technical call with Segment to run over one more complicated issue, which we worked together to resolve. Their team were knowledgable, flexible and easy to work with.
What do you dislike about the product?
It is not so much a dislike and I would suppose that this issue is really out of the hands of Segment, but we had a little issue with the Google Analytics 4 destination not being fully functional for our implementation with server side events. Like I say, this was a limitation to GA4 being in beta, but the Segment GA4 server side destination isn't so I was expecting full functionality there.
What problems is the product solving and how is that benefiting you?
We now have a single source for all events coming through from our website. We have managed to shift our teams mentality from "everything is in Google Tag Manager" to understanding that Segment is the single source of truth for all events. With Segment, adding new destinations is easier than before, especially with the easy to use debugger.
A reliable customer data platform that helped us scale
What do you like best about the product?
Using Segment through the years saved us the time required to connect and sync data between different tools. Easiness of use, perfect documentation and the ability to debug events in Segment makes it a perfect tool for us.
What do you dislike about the product?
I dislike the fact that, from our point of view, there are several tools that we still can't automatically connect to Segment like Recurly, or Chartmogul for instance.
What problems is the product solving and how is that benefiting you?
We use Segment to send product data to different business tools our company uses on a daily basis. Segment is especially helpful, as it automatically 'translates' data we send, so that there are no errors when data is delivered to a particular destination.
Best CDP in the business
What do you like best about the product?
Easy installation, wide integrations coverage, very developer friendly, excellent support, consistent new technology delivered, single platform for your event stream data
What do you dislike about the product?
The personas feature is limited because of how many custom traits you can add... also it's too bad they don't give you multi-touch attribution out of the box and sync it to your CRM for you
What problems is the product solving and how is that benefiting you?
Solving having a single way of defining events and making all the data flow properly for our key growth toolsets. We have saved 100s of engineering hours and were able to have a sophisticated martech stack quickly.
A beautiful tool for making sense of your data and getting more out of it
What do you like best about the product?
I love being able to collect data from multiple sources and sending it to the rest of my tools automatically with little to no configuration. No need to worry about how to shape your data to make it work for every tool.
What do you dislike about the product?
I haven't found anything missing yet, but I've only scratched the surface. I'm currently leveraging page and identify events only.
What problems is the product solving and how is that benefiting you?
I'm getting more out of my website visitor data by enriching it with Clearbit and sending richer profiles over to my CRM (HubSpot) and my web analytics tool (Google Analytics).
our company would be somewhere else without segment
What do you like best about the product?
very easy to setup and track all kind of events, great documentation, and finally all data in one source
What do you dislike about the product?
yes! sometimes the documentation is onconsistent: eg about the naming convention for events
What problems is the product solving and how is that benefiting you?
beinging fragmented data from all kind of different sources (website, platform, etc.) into one dwh
The Nexus of Our Analytics Events
What do you like best about the product?
My favorite part of Segment is all of the partner integrations. It makes it fun to use and integrate with new systems.
Also
- Analytics Schema Unification
- Debugging tools
- Event filters
- protocol violation views.
Big high five to your product team. You guys are creating the right paradigms.
Also
- Analytics Schema Unification
- Debugging tools
- Event filters
- protocol violation views.
Big high five to your product team. You guys are creating the right paradigms.
What do you dislike about the product?
I wish Segment had a Unity SDK! Don't you want more game dev clients?!
I also with the protocols were a little more friendly to navigate at a high level. It's be nice for new analysts to see it all at once and get a sense of an app's analytics - but there's a lot of clicking involved currently.
I wish push notification integrations were a little more evolved/cleaner.
More user deletion / CCPA / GDPR options would be helpful too.
I also with the protocols were a little more friendly to navigate at a high level. It's be nice for new analysts to see it all at once and get a sense of an app's analytics - but there's a lot of clicking involved currently.
I wish push notification integrations were a little more evolved/cleaner.
More user deletion / CCPA / GDPR options would be helpful too.
What problems is the product solving and how is that benefiting you?
First and foremost - Schema fragmentation!
Eliminating excessing site tags across applications - this is awesome.
We are now a more insightful organization.
Eliminating excessing site tags across applications - this is awesome.
We are now a more insightful organization.
Simple to set up; great documentation
What do you like best about the product?
1) Super simple to set up and then make the API calls.
2) Very impressed that they also have a Rust crate. Documentation for using it was great because of the sample code.
3) Debugger is very responsive to events.
2) Very impressed that they also have a Rust crate. Documentation for using it was great because of the sample code.
3) Debugger is very responsive to events.
What do you dislike about the product?
The documentation around the rust crate is a lot less comprehensive than the documentation for analytics.js. Wish there was more documentation.
What problems is the product solving and how is that benefiting you?
Mostly piping app events to Amplitude for data analysis.
Also realized we could use this for customer.io and sending transactional emails/ drip email campaigns.
Also realized we could use this for customer.io and sending transactional emails/ drip email campaigns.
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