Twilio Segment
Twilio SegmentExternal reviews
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Must have when getting started with analytics
What do you like best about the product?
Easy to set up, set and forget. Simply implement their easy API and then you will have the ability to switch on many different integrations.
What do you dislike about the product?
You'll need to reimplement the service's API itself if you want to do something segment doesn't support (e.g. using an id over an email for instance)
What problems is the product solving and how is that benefiting you?
Solves the problem of having to spend a lot of time setting up each integration we need as a fast-growing start-up.
Recommendations to others considering the product:
Even if you only need to integrate one platform, better to spend the time setting up segment than that one platform - then you have access to countless others.
Wonderful start into event analytics and CDP world
What do you like best about the product?
Web platform is perfectly designed for newbiees. Even if I don't have any prior experinces on CDP, event analytics world , I never faced any difficulties within platform
What do you dislike about the product?
To be honest, I don't have any! But maybe a brief onboarding assets can be implemented when a new user signs up.
What problems is the product solving and how is that benefiting you?
I am a business user and been trying to get insights on mixpanel. I can directly go to segment to see how our events are send to database, without asking to data people. It helps me save time and effort.
Finally a way to connect everything.
What do you like best about the product?
Segment provides native integrations to get events and data from most of the services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc.
What do you dislike about the product?
It can be cumbersome to set up multiple instances of the same sources (i.e. web events) with different destinations (i.e. Mixpanel, GA, or your own reporting solutions). Ultimately it is possible and Segment has made significant improvements in allowing copying configurations, but setting up a complete graph of data connections still requires a lot of repetitive configuration.
What problems is the product solving and how is that benefiting you?
Segment connects sources of data (analytics, engagement events, record collections for reporting, etc) with the places that data is used for reporting and further engagement (everything from Slack to Mixpanel to BI tools). We benefit from segment because our operations and executive team can easily see the results of product and sales efforts due to reporting made possible by Segment.
A perfect CDP to use
What do you like best about the product?
The simple and intuitive UI, all the necessary features and a great Customer support.
What do you dislike about the product?
The documentation can be improved. It is a little bit inaccurate or outdated in some places.
What problems is the product solving and how is that benefiting you?
We are using segment to collect, manipulate and send users data to different destinations for many IBM Offerings. Segment has been so effective and easy solution for us. It provides almost 0 delay event generation and stream. Our customer portfolio has been increased because of segment's capabilities.
Everything you need from a central customer data hub (well almost)
What do you like best about the product?
Getting data in, routed and out to destinations is super easy while giving the flexibility you need. Also the PID management is great.
What do you dislike about the product?
Full data reseidency in the EU should be a standard option across all plans. This can eventually be a dealbreaker.
What problems is the product solving and how is that benefiting you?
Control over data collection and unification while changing tools. Also great to have a data pipeline for you dev environment.
Powerful, easy to setup analytics collector tool
What do you like best about the product?
- Extremely easy to setup and implement the SDK
- SDK documentation and support is excellent
- Largest range of integrations (destinations to pipe your data to)
- SDK documentation and support is excellent
- Largest range of integrations (destinations to pipe your data to)
What do you dislike about the product?
- Expensive, although the tool is critical for us, as an early stage startup, it still feels very expensive compared with other tools we use
- Customer support could be faster
- Customer support could be faster
What problems is the product solving and how is that benefiting you?
We wanted to experiment with different analytics tools for our mobile application. Implementing segment gave us full control of our analytics data. Allowing us to store it in a data warehouse/lake but also feed it into a number of analytics tools, allowing us to assess a bunch of different tools but only having to integrate 1 SDK (Segments).
Recommendations to others considering the product:
If you're an early-stage startup, definitely consider this as your first analytics tool to implement.
Excellent, easy to use CDP platform with a lots of useful features
What do you like best about the product?
I like the easy-to-use UI that Segment has. Another thing is the personas feature, easily merging anonymous with known user data without any interaction with the user.
What do you dislike about the product?
I don't like the debugger feature in the sources which is showing only the latest events, so if you are searching for a past event it's difficult to find it there.
What problems is the product solving and how is that benefiting you?
Having a unified customer view is the most valuable thing for using Segment. We are targeting people based on the Segment data and it has been really productive.
User tracking platform with many integrations
What do you like best about the product?
Segment is easy to use and integrate with your applications and third-party software. I mostly like the number of integrations it provides, it's special features like Personas which make it easy to work with user data.
What do you dislike about the product?
Mostly steep learning curve when it comes to working with Segment for the first time. There are also missing data warehousing source and destination connections, mostly relational databases. For example, on-premise SQL Server (Azure SQL is present). From classic relational databases, only PostgreSQL connection is present.
What problems is the product solving and how is that benefiting you?
- Tracking user actions in a mobile app
- Using personas to track user information from a Data Warehouse and act upon it
- Integrate with Customer.io for engaging with users
- Using personas to track user information from a Data Warehouse and act upon it
- Integrate with Customer.io for engaging with users
Segment is a super helpful customer data platform
What do you like best about the product?
It helps us to streamline the event tracking process (via connections) and manage user segments (audiences) from a central place. Thus, it enables us to create a single source of truth for our customer data.
What do you dislike about the product?
The connections have predefined limits. Within those limits, you can do a lot of things. However, sometimes it might be helpful to adjust some behavior via the UI in order to make things more useful for company-specific use cases. One example would be the user id that is used to connect to external tools. Most of the time this is fixed. It would be nice to adjust that.
Another thing is, that Segment Personas is only available in the business plan. It would be super helpful to have this available in the team plan as well.
Another thing is, that Segment Personas is only available in the business plan. It would be super helpful to have this available in the team plan as well.
What problems is the product solving and how is that benefiting you?
- Streamlined even tracking process. Everything is piped through Segment -> we have a single event tracking library we need to use
- A single view of the customer that can be defined within Segment personas that can be synced to other downstream destinations. This gives us a common understanding and definition of user segments throughout the company.
- A single view of the customer that can be defined within Segment personas that can be synced to other downstream destinations. This gives us a common understanding and definition of user segments throughout the company.
easy to use, great for frictionless marketing
What do you like best about the product?
real data stream, event tester, easy configuration of new sources and destinations
What do you dislike about the product?
A lot of PII coming in, it would be more helpful to understand why events fail or have issues. I noticed recently that we had 20k events fail last month in my monthly summary. It would have been great to get some automated messages there.
What problems is the product solving and how is that benefiting you?
start up mode = moving fast, all the time. Segment is easy to configure and let's us do all of our marketing analytics.
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