Twilio Segment
Twilio SegmentExternal reviews
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Control your data
What do you like best about the product?
The ability to manage all the data in one place, test connections with different destinations and collect website analytics without installing tens of plug-ins on the website.
What do you dislike about the product?
There isn't a whole lot I can say I dislike about Segment. Any product can improve but I don't think there is anything I dislike per se.
What problems is the product solving and how is that benefiting you?
Collecting product analytics and sending it to different tools. Segment enabled us to do it without installing code snippets from each tool directly on the website.
Great tool to distribute data
What do you like best about the product?
Segment offers a lot of integrations that make the distribution of analytics data a breeze.
What do you dislike about the product?
The price is a bit on the high side. We exceeded the 10,000 MTU (monthly tracked users) very quickly. The next tier is a custom one.
What problems is the product solving and how is that benefiting you?
We are using Segment to distribute data across platforms (Redshift and Google Analytics).
Comprehensive toolset for customer tracking tech
What do you like best about the product?
The breadth of options for integration with applications is great. In my experience, there hasn't been any frustration given that Segment provides SDKs and APIs for many languages. One of the key points for me was the ability to create Source and Destination Functions which allowed me to code a custom data treatment before the events reached the downstream systems.
What do you dislike about the product?
As a Data pro, I would like to have a wider set of features to create a monitoring dashboard ensuring that the data flow and integrity are of an acceptable standard for the organization. There out-of-the-box cover most of the needs, but I would like to go a bit beyond that.
What problems is the product solving and how is that benefiting you?
Essentially, being able to manage multiple sources and multiple destinations while keeping an organized, uniformized track plan. In organizations where there are many and ever new data sources and destinations, having a visual yet comprehensive tool such as Segment, helps a lot.
Fantastic platform
What do you like best about the product?
The GA/GA4 destination, easy to setup and guarantees standardisation across different domains with clean data.
What do you dislike about the product?
The UI, especially with GA4 mapping. This needs fixing
What problems is the product solving and how is that benefiting you?
Actionable insights
Segment API
What do you like best about the product?
The personas API on Segment has made it easy to retrieve, observe and manage events.
What do you dislike about the product?
Some of the documentation of the API is hidden or confusing, for instance how to set the posted user id type parameter in the events API endpoint.
What problems is the product solving and how is that benefiting you?
I have been able to retrieve data and show it on an admin panel.
Segment Is The Ultimate CRM Partner
What do you like best about the product?
Segment has been the crux of our ability to track the actions of users on our site that enables paid advertising to have a full-funnel marketing approach. Being able to connect multiple digital platforms such as Facebook, Google, Snapchat, Tik Tok, Bing, and many others, has given us the ability to target (and suppress) individuals who have taken key actions on the platform for us to get them to convert.
What do you dislike about the product?
I can't think of anything I dislike about Segment.
What problems is the product solving and how is that benefiting you?
1) Audience creation & deployment
2) Top to Bottom funnel marketing strategies
3) Tracking step by step actions across the site
4) Sending 1P data to multiple publishers and tools we use on a daily basis for tracking membership acquisition
2) Top to Bottom funnel marketing strategies
3) Tracking step by step actions across the site
4) Sending 1P data to multiple publishers and tools we use on a daily basis for tracking membership acquisition
Excellent CDP for clickstream event tracking, and data routing
What do you like best about the product?
Ease of implementation with analytics.js library. Long list of Source and Destination integrations that can be enabled with a click of a button. Personas product is a huge value add to create a customer profile graph.
What do you dislike about the product?
The Protocols and Personas setup and onboarding process require a significant amount of setup and team training time.
What problems is the product solving and how is that benefiting you?
We are able to track customer interactions across dozens of different clickstream sources, as well as third-party SaaS solutions. This reduces the amount of integration, ETL and data movement code we have to write and maintain ourselves.
What more could I ask for?
What do you like best about the product?
Segment is the industry-leading CDP for a reason. It's incredible.
What do you dislike about the product?
The only major downside to using Segment is the cost. The more that we scale, the more it will cost. It essentially acts as a tax on all of our growth efforts unfortunately.
What problems is the product solving and how is that benefiting you?
Segment effectively replaces some full-time headcount for us. Instead of building and maintaining our own analytics infrastructure and having to manually integrate with all of our other SaaS providers, Segment makes it all a piece of cake.
Amazing tool for marketers and product teams alike!
What do you like best about the product?
Segmenr grants product and marketing teams greater autonomy to control the experiences they wish to create for users/customers. After our initial integration with Segment, our marketing team's productivity has increased drastically.
What do you dislike about the product?
Continued development for their B2B data structure (accounts) is needed. Would love to see these accounts build deeper integrations into major destinations (Iterable/Braze, etc).
What problems is the product solving and how is that benefiting you?
CRM database architecture: massive increase in efficiency and autonomy for marketing team
Real time events: increased conversion for triggering user experiences in near realtime.
Real time events: increased conversion for triggering user experiences in near realtime.
Best Customer Data Platform
What do you like best about the product?
Amazing and simple Dashboard, how easy is for non-tech users to start adding sources and destinations. Personalized and real-time customer experiences
What do you dislike about the product?
To be honest, didn't find any points or services that I dislike in Segment, everything is working perfectly all time
What problems is the product solving and how is that benefiting you?
Collecting all user data from all our websites and managing them with different trackers (pixels) in one amazing dashboard provided by Segment. It's a complete data toolkit for our team.
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