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Streamlining partner processes in one platform
What do you like best about the product?
It makes approval processes easier by tracking where opportunities are and who is responsible to move approvals forward. It also has functionality for different types of programs so can be used across teams/programs in my extended team.
What do you dislike about the product?
Perceived complexity - once trained, the platform is straightforward. The learning curve seems to make people use the platform less frequently until they understand it.
What problems is the product solving and how is that benefiting you?
Eliminating email back and forth, consolidating processes in approvals in one place, providing a bridge to partners and making our programs easier to use.
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Ability to Scale MDF Program with WorkSpan
What do you like best about the product?
The ability to streamline our program while enabling it to scale. My team saw benefits through a fund management process that is digitized on the platform, allowing us and our partners to work collaboratively to reduce the time and effort needed to approve and claim MDF campaigns. We've been able to reduce costs which allowed us to put that back into driving engagement for Red Hat and Intel.
What do you dislike about the product?
The interface could be more user friendly - not very intuitive on where to go for information.
What problems is the product solving and how is that benefiting you?
Having self-service access to one platform to manage campaign proposals, funding decisions, and claim status. Field marketers can now submit their campaigns directly, leading to increased engagement across the regions, and Intel can approve without involving the corporate team. We no longer require a 3rd party to submit claims. The financial process has been significantly improved, with our finance team having a customized budget page to reconcile payments & claims, reducing workload and increasing operational efficiencies and accuracy. Our claim cycles have been reduced by 75%, with six steps eliminated from the process. The number of campaigns managed has increased by 62%, and funding managed has increased by 22%. This helped us deliver a 67X ROI- 400% over goal.
Partner collaboration to drive revenue
What do you like best about the product?
The ability to work on opportunities, jointly with our software partners. While SAP has their own CRM system, and our partners have their own CRM systems, workspan allows SAP (And our partners ) to expand and grow the pipeline - joint pipeline. This avoids any channel conflict and increases the collaboration. When the joint opportunity progresses to the point where it is a real opportunity for both SAP and our partner.. we have the synchronization into our CRM systems to insure proper tracking for the partner organization, the partner, and the sales organization
What do you dislike about the product?
Workspan has a concept of many opportunities associated with one activity... this is the opposite type of thinking for most traditional CRM systems and has been the hardest thing for me to get my head around. I think of one opportunity and activities logged against that... My urge is to log all activities in workspan.. but, that really should be left to core CRM systems.
What problems is the product solving and how is that benefiting you?
Solving joint campaign execution ... by far the biggest benefit.. when you can securely share a target list of prospects, divide and conquer with a partner, and execute a campaign- that drives revenue... for both SAP and the partner... and driving revenue is why we are here.
Other benefits received, tracking budget for events to measure success and whether we should continue to invest in those events going forward .. uploading pre-pipeline associated with the event is how this is accomplished.
Other benefits received, tracking budget for events to measure success and whether we should continue to invest in those events going forward .. uploading pre-pipeline associated with the event is how this is accomplished.
Partnering made easier
What do you like best about the product?
Partnering is part of our DNA, but it is hard work. With WorkSpan, we finally have a truly collaborative platform that lets us GTM with our Partners and is flexible to support all types of partner motions.
What do you dislike about the product?
I don't think there is a downside. The challenge is to get everyone out of the comfort box they have been in for so many years of doing things the old way. There is a new way and a better way. Get on board!
What problems is the product solving and how is that benefiting you?
We run over 500 pre-pipe Sales Plans with partners and directly integrate to - this saves our partner business managers 4-5 hours every week, and the collaboration starts before the call starts. We’ve reduced the time to update pipeline data, and are now supporting more than 4x the joint opportunities without any headcount increases.
Recommendations to others considering the product:
Make sure you have appropriate sponsorship as well as identified super users within your deployment target.
Very confusing platform
What do you like best about the product?
The user interface was visually appealing.
What do you dislike about the product?
Overall, it seemed very difficult to work with. I was constantly creating tasks instead of actually working on my actual projects.
What problems is the product solving and how is that benefiting you?
It is supposed to be a content management and project tool.
Recommendations to others considering the product:
I would really make sure you go through multiple demos to fully understand how much work you will be putting into the tool to update stuff instead of just doing it on your own. I personally find Basecamp a better alternative to this.
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