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449 reviews
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External reviews are not included in the AWS star rating for the product.


    Financial Services

Great MMT

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
Easy to use, easy to read the data,Flexibiliy to see data at all levels
What do you dislike about the product?
flexibility to support multiple attribution models
What problems is the product solving and how is that benefiting you?
1) Checking the source of the links of the app
2) Checking the performance of different sources


    Pankaj D.

Have been using for Mobile Attribution for past 4.5 years and it is really smooth

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
I like the easy interface and the ease of fetching the data
What do you dislike about the product?
Need to work on Organic data bifurcation
What problems is the product solving and how is that benefiting you?
Ease of integrating with various partners and ease of getting the attributed data channel wise (Organic bifurcation is missing)


    Marketing and Advertising

Very helpful and easy to track day to day ads.

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
Branch is very easy to use and all ads can be tracked very easily.
What do you dislike about the product?
Only thing I don't like about branch is numbers sometimes seems to be incorrect. Apart from that everything works pretty good.
What problems is the product solving and how is that benefiting you?
Branch helps on board multiple ad partners and make us run and track multiple campaigns with multiple agencies.


    Deepak t.

I find branch better option amongst all

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
It is easy to use & a better option for detailed report
What do you dislike about the product?
I haven't found any drawback yet.It is one of the best amongs all the players.
What problems is the product solving and how is that benefiting you?
Easy to bifrucate the data partner leve/ campaign leve/ ad level & easy to use


    Vinod E.

I am using Branch for the past 1 year and I find it pretty simple to use.

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
It's user friendly & reports view are very clear
What do you dislike about the product?
Nothing it's perfectly fine, It's awesome
What problems is the product solving and how is that benefiting you?
Easy to bifrucate the data partner & campaign level


    Yaghik P.

It is very friendly for campaign tracking

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
Very user friendly interface along with lots of metric level information.
What do you dislike about the product?
As a business Analyst,some times campaign performance takes lots of loading time
What problems is the product solving and how is that benefiting you?
I am easily able to track different link performance which help me to select better campaign for users.


    Aayush J.

Better than google analytics

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
I was able to get my campaign revenue data faster through Google Analytics.
What do you dislike about the product?
I received the revenue amount in dollars, and after that I need to convert it to Indian rupees.
What problems is the product solving and how is that benefiting you?
I was able to access my campaign revenue data more quickly using Google Analytics, which made it easier to review and work with the information.


    kaushal p.

My Branch Review

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
The best thing i like about branch is that it is easy to use as compared with any other MMP.
What do you dislike about the product?
I dislike about branch is that install are tracked correctly on branch.
there is short of discrepancy in data.
What problems is the product solving and how is that benefiting you?
We are working as an agency and using branch .so, the major benefit is the easy integration and analytics filteration.


    Health, Wellness and Fitness

Does what Appsflyer does at lesser price.

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
I branch all day for tracking app conversions and it has been reliable and easy to use. The Customer Support(i.e. account management team) goes way beyond their purview and gets things done in terms of daily support.
What do you dislike about the product?
Would have been nice if we could see Branch showing multi-touch attribution data. (Which will help advertisers make better decisions) or May be that is too much to ask.
What problems is the product solving and how is that benefiting you?
Tracking App conversions and effectively attributing them across right ad partners.


    S H.

Easy to use, key needed functionalities all there

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
It's reliable and easy to use -- having the accurate attribution is the key benefit
What do you dislike about the product?
Some unnecessary features make the UX a bit confusing in the beginning
What problems is the product solving and how is that benefiting you?
Creating various entry points and tracking each point's performance