Branch Deep Linking & Attribution
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Branch is useful for deep-linking and ads performance tracking.
What do you like best about the product?
I am from App Business and I have used branch io for almost 2 years. It is easy to track the ads media of app install and conversion campaign. I also can deeplink or customize the link for marketing campaign.
What do you dislike about the product?
Hopefully, we can build our dashboard and customize it to see retention funnel like MIxpanel for product analytics.
What problems is the product solving and how is that benefiting you?
I am App Install business, using various digital ad platforms as well as deep-linking for the website. We have problems of the tracking the app conversion campaign. Branch comes at a perfect time that could help us in conversion tracking from both Android and iOS SKAN.
Really useful to understand engagement insights
What do you like best about the product?
What I find most useful about Branch is the UX/UI design of the website, which makes it easy to understand engagement insights. I also like that there's a variety of features that I can implement.
What do you dislike about the product?
For me, one of the downsides is the ease of navigation - someone that's new to using/creating tracking links will need a demo on how to use the platform.
What problems is the product solving and how is that benefiting you?
Our current ESP isn't very reliable with tracking links, Branch allows us to get legitimate results, as well as gain additional insights such as number of app downloads from a campaign.
Great app measuring tool to deliver actionable insights on our app
What do you like best about the product?
It's very useful to be able to set custom paramteters for all of the marketing initiatives we do, and get separate results for all of them.
What do you dislike about the product?
There are some limitations on what can be tracked and the Branch team is often needed to make sure connection is done properly
What problems is the product solving and how is that benefiting you?
Understand the attribution of our app downloads accross all channels, better understand the actions being done in app by our users
Excellent Integration with lackluster support
What do you like best about the product?
The integration and onboarding with Branch was excellent. Their team of engineers was communicative and very knowledgable on the subject matter. Further, the deep linking integration with Adobe Campaign was technically nuances and we received thorough and timely support following all questions.
What do you dislike about the product?
Unfortunately, the service following integration changed dramatically. Support often required multiple follow ups and challenges with access to the correct resources. In addition, the pricing that we received was a bit misleading regarding the initial contract which led to a less affordable solution.
What problems is the product solving and how is that benefiting you?
Branch supports deep linking that allows our emails to flow seamlessly to our proprietary app along with complete analytics.
Good price/perfirmance, but search of older quicklinks could be faster
What do you like best about the product?
Extensive functionality, easy to implement and create links, and fair pricing policy. Support resolves tickets fast enough.
What do you dislike about the product?
With a large volume of links that have a long history, it is very tiring and time-consuming to search for a particular quick link and get the proper search results. Also, the bulk link generation process could be a bit more intuitive.
What problems is the product solving and how is that benefiting you?
Redirecting users per platform to touch points where they can download the app, measuring marketing efforts and acquisition via different kinds of both online and offline marketing collaterals.
Branch.io (MMP Platform) Review
What do you like best about the product?
The best part is Branch is its quick links. Time to create a quick link is also very fast.
The attribution of the quick links are fast and correct.
The integration process is very simple and fast.
They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign
The attribution of the quick links are fast and correct.
The integration process is very simple and fast.
They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign
What do you dislike about the product?
There support tier program. If you have less than 10,000 MAUs then you fall in the free tier. That means you don't pay anything to Branch nor you get any assistance. They say they give email support. But the SLA is around 20 days
What problems is the product solving and how is that benefiting you?
It helps us to understand the source of acquisition of the user.
It also helps you to undertstand the onboarding flow of the user by deep diving on the user funnel data.
It also helps you to undertstand the onboarding flow of the user by deep diving on the user funnel data.
A go-to MMP for solution to all your Multi-media mix marketing attribution problems
What do you like best about the product?
Branch has a very robust customer support team
What do you dislike about the product?
Quite a few features I don't know, or don't know how to use.
What problems is the product solving and how is that benefiting you?
Mobile attribution problems that come through multi channel marketing
Best attribution tool to track my app installs and remarketingg ads
What do you like best about the product?
Tracking all my installs from different source of ads partner, Quick links that make easy to get the perofromance of my campaigns and support from the team.
What do you dislike about the product?
I think cost is little bit high but team is supprotive they suggest best plan as per the data increase and for the long term purpose.
What problems is the product solving and how is that benefiting you?
In our app analytics, branch solving takes the forefront, enabling us to gain insights into app install attribution. This feature allows us to discern the most lucrative sources, guiding us in optimizing our return on investment (ROI). Also branch help us to maximize ROI of campaigns with the features of quick links .
I have been using Branch for the past 4 years and I find the UI pretty easy as compared to other MMP
What do you like best about the product?
It's simplicity and the support from Branch Support team & POC
What do you dislike about the product?
Need more detailing on the Organic numbers. I am sure that it's the same with other MMPs as well but I am sure Branch can someway figure out a way
What problems is the product solving and how is that benefiting you?
Data attirbution clarity is good for ad partners
Good attribution tool in the market with constant support
What do you like best about the product?
Clear interface and easy navigation in the tool
What do you dislike about the product?
It is an expensive tool but with good use case its worth it.
What problems is the product solving and how is that benefiting you?
As an internet company user of the tool, we use this to track our daily events from different marketing campaigns without loss of attribution.
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